Saudi Arabia Flower Market Growth, Demand, Analysis & Outlook Report 2025–2033

Saudi Arabia Flower Market Overview

Market Size in 2024 :USD 548.30 Million

Market Size in 2033: USD 872.72 Million

Market Growth Rate 2025-2033: 5.30%

According to IMARC Group's latest research publication,"Saudi Arabia Flower Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Saudi Arabia flower market size reached USD 548.30 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 872.72 Million by 2033, exhibiting a growth rate (CAGR) of 5.30% during 2025-2033.

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Growth Factors in the Saudi Arabia Flower Market

• Rising Urbanization and Disposable Income

The rapid urbanization in Saudi Arabia, particularly in cities like Riyadh and Jeddah, has fueled demand for flowers as residents seek to enhance their living spaces with aesthetic decor. With increasing disposable incomes, consumers are spending more on luxury items like floral arrangements for homes and events. For instance, affluent households in Riyadh often commission elaborate floral designs for social gatherings, reflecting a cultural shift toward expressive home aesthetics. This growth is supported by the expansion of retail florists and online platforms like FLOWARD, which cater to urban consumers’ desire for convenience and premium floral products.

• Government Support for Floriculture

Saudi Arabia’s Vision 2030 emphasizes economic diversification, including support for agriculture and floriculture. Government initiatives provide subsidies and technological advancements, such as greenhouse cultivation, to boost local flower production. The Taif region, known for its Rosa damascena used in perfumes, benefits from such programs, enabling farmers to scale production. These efforts reduce reliance on imports and enhance the quality of locally grown flowers. By investing in training and infrastructure, the government empowers local growers, like Al-Dawood Royal Gardens, to meet rising demand, fostering a sustainable floriculture industry that aligns with national goals.

• Cultural Significance of Flowers

Flowers hold deep cultural importance in Saudi Arabia, used extensively in weddings, religious events, and social celebrations. This cultural driver ensures consistent demand, as floral arrangements are integral to traditions. For example, lavish weddings in the Eastern Province often feature intricate rose and jasmine designs, showcasing flowers’ role in hospitality and status. The growing popularity of floral gifting during Ramadan and Eid further amplifies market growth. Retailers like Riyadh Flowers capitalize on this by offering curated gift bouquets, reinforcing flowers as a symbol of affection and respect in Saudi society.

Key Trends in the Saudi Arabia Flower Market

• Rise of E-Commerce and Online Flower Delivery

The surge in e-commerce has transformed the Saudi flower market, with platforms like FLOWARD and Interflora offering seamless online ordering and delivery. Urban consumers, especially younger demographics, prefer the convenience of browsing floral designs on smartphones. For instance, FLOWARD’s subscription model allows customers to receive regular fresh flower deliveries, appealing to busy professionals in Jeddah. This trend is supported by improved logistics and cold-chain infrastructure, ensuring flowers remain fresh. Online platforms also use social media influencers to showcase trendy arrangements, driving sales and expanding market reach.

• Growing Popularity of Preserved and Artificial Flowers

Preserved and artificial flowers are gaining traction in Saudi Arabia due to their longevity and low maintenance, appealing to consumers in the arid climate. Preserved roses, treated to last years, are popular for gifting and decor in upscale Riyadh boutiques. Artificial flowers, enhanced by advanced manufacturing, offer realistic aesthetics for event venues and homes. For example, luxury hotels in Mecca use artificial floral installations for durable, cost-effective decor. This trend aligns with sustainability preferences, as consumers seek eco-friendly alternatives to fresh flowers, boosting market diversity and innovation.

• Emphasis on Sustainable Floriculture Practices

Sustainability is reshaping the Saudi flower market, with consumers and growers prioritizing eco-friendly practices. Local farms adopt water-efficient irrigation and organic fertilizers to address water scarcity, as seen in Taif’s rose farms. Consumers increasingly demand Fairtrade or locally sourced flowers, reflecting global trends. Retailers like Petal & Poem promote “farm-to-vase” stories, highlighting sustainable sourcing. This shift not only supports environmental goals but also enhances brand loyalty. By aligning with Vision 2030’s sustainability focus, the industry attracts eco-conscious consumers and strengthens its long-term viability.

We explore the factors propelling the Saudi Arabia flower market growth, including technological advancements, consumer behaviors, and regulatory changes.

Saudi Arabia Flower Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Fresh Cut Flowers
• Potted Plants and Indoor Flowers 
• Dried and Artificial Flowers

Application Insights:

• Personal Use 
• Corporate Use 
• Events and Weddings 
• Religious Ceremonies 
• Gifting 

Distribution Channel Insights:

• Online Retail 
• Offline Retail 

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region 
• Southern Region 

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Future Outlook

The Saudi Arabia flower market is poised for robust growth, driven by continued urbanization, cultural demand, and technological advancements. Vision 2030’s focus on sustainable agriculture will likely expand local production, reducing import dependency and fostering innovation in greenhouse and hydroponic systems. The rise of e-commerce, exemplified by platforms like FLOWARD, will further democratize access to premium flowers, catering to a tech-savvy population. However, challenges like water scarcity and climate conditions will require ongoing investment in efficient farming techniques. With increasing consumer interest in sustainable and preserved flowers, the market is set to diversify, offering opportunities for local and international players to thrive.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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