Written by John Walker » Updated on: July 15th, 2025 26 views
According to the report by Expert Market Research (EMR), the global sun care products market reached a value of approximately USD 13.41 billion in 2024. Aided by the rising consumer awareness regarding the harmful effects of ultraviolet (UV) radiation and the increasing incorporation of sun protection ingredients in personal care and cosmetic products, the market is expected to grow at a CAGR of 7.20% between 2025 and 2034 to reach a value of nearly USD 26.87 billion by 2034.
Sun care products encompass a broad range of formulations designed to protect the skin from damage caused by exposure to the sun’s UV rays. These products include sunscreens, after-sun products, tanning lotions, and daily moisturisers with sun protection factor (SPF). They are available in various forms such as creams, gels, sprays, sticks, and lotions and are widely used by consumers across all age groups.
The increasing prevalence of skin-related disorders, including sunburn, photoaging, and skin cancer, has heightened the demand for effective sun protection solutions. Furthermore, growing emphasis on skincare and cosmetic regimes, particularly among the urban population, is significantly contributing to the expansion of the global sun care products market. The rising adoption of multifunctional products that combine sun protection with skincare benefits is also driving market growth.
Market Size
The global sun care products market size of USD 13.41 billion in 2024 reflects the expanding use of sun protection across a variety of personal care applications. The increasing consumer demand for high-quality and dermatologist-recommended sun care solutions, especially in regions with high UV index levels, is playing a crucial role in expanding the market footprint.
The surge in global travel and tourism has further boosted the demand for portable and convenient sun care products. In addition, innovations in sun care formulations—such as reef-safe sunscreens, organic and mineral-based SPFs, and products suitable for sensitive skin—have broadened the consumer base. These factors, coupled with growing e-commerce penetration, are facilitating market expansion in both developed and emerging economies.
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Market Share
The global sun care products market is segmented by product type, distribution channel, and region. Among the product types, sunscreens account for the largest market share due to their widespread use and proven efficacy in providing broad-spectrum protection against UVA and UVB rays. This segment includes chemical-based, mineral-based, and hybrid sunscreens. After-sun care products and self-tanning products also hold notable shares, driven by increased skincare awareness and a desire for a bronzed appearance without harmful UV exposure.
In terms of distribution channels, the online segment is witnessing rapid growth, fuelled by the convenience of e-commerce platforms and the availability of a wide variety of product options. However, offline channels such as pharmacies, supermarkets, and specialty beauty stores continue to maintain a strong presence, particularly in markets where consumers prefer in-store product testing and consultation.
Regionally, North America holds the largest share of the global sun care products market, driven by high consumer awareness, strong product penetration, and a well-established skincare industry. Europe also commands a significant share, particularly in countries with proactive public health campaigns promoting sun protection. Meanwhile, the Asia-Pacific region is emerging as a high-growth market, supported by increasing disposable incomes, changing lifestyle patterns, and growing concerns about sun-related skin issues.
Market Trends
Several key trends are influencing the trajectory of the global sun care products market. One prominent trend is the growing popularity of multifunctional sun care products that offer benefits beyond sun protection, such as hydration, anti-aging, and antioxidant properties. These products are particularly appealing to time-conscious consumers who seek streamlined skincare routines.
Another emerging trend is the shift towards natural and organic sun care products. Consumers are increasingly seeking formulations that are free from harmful chemicals such as oxybenzone and octinoxate, which have been linked to both health concerns and environmental damage. This has led to a surge in demand for reef-safe, mineral-based sunscreens made with ingredients like zinc oxide and titanium dioxide.
Personalisation is also gaining traction in the sun care space. Brands are leveraging technology to offer customised SPF solutions based on skin type, activity level, and UV exposure. Additionally, the use of wearable UV detectors and smart skincare devices is helping consumers monitor sun exposure and reapply sunscreen as needed.
Sustainability continues to be a major theme, with manufacturers focusing on eco-friendly packaging, biodegradable formulations, and sustainable sourcing of raw materials. These initiatives are being well-received by environmentally conscious consumers, particularly in the millennial and Gen Z demographics.
Drivers of Growth
The growth of the global sun care products market is underpinned by several interrelated drivers. Rising awareness of the adverse effects of UV radiation, such as premature aging and skin cancer, is prompting consumers to incorporate sun protection into their daily skincare routines. This is particularly true in regions with high sun exposure and among populations with fairer skin tones.
The increasing influence of social media and digital platforms is also shaping consumer preferences and driving demand for sun care products. Beauty influencers and dermatologists often promote the use of sunscreen as a non-negotiable step in skincare routines, contributing to widespread product adoption.
The expansion of the middle class in developing countries and the resultant rise in disposable incomes have enabled consumers to spend more on premium personal care products, including sunscreens and after-sun treatments. Furthermore, the growth of men’s grooming and children’s skincare segments has opened up new avenues for sun care product innovation and marketing.
The growing inclination towards outdoor recreational activities, sports, and adventure tourism is further accelerating demand for high-SPF and water-resistant formulations. Additionally, regulatory support and public health initiatives encouraging the use of sunscreen are fostering market growth across multiple regions.
Key Market Players
The global sun care products market is characterised by the presence of several multinational and regional players that compete based on product innovation, pricing, branding, and distribution. Key players in the market include:
These companies are heavily investing in research and development to introduce advanced sun care formulations that cater to diverse skin types and climatic conditions. Strategic collaborations, mergers, and acquisitions are being leveraged to expand product portfolios and strengthen market presence. Additionally, many brands are focusing on dermatologist endorsements and clinical testing to enhance consumer trust and differentiate their offerings in a crowded marketplace.
Challenges and Opportunities
Despite its promising growth prospects, the sun care products market faces certain challenges. Consumer concerns regarding the safety and efficacy of chemical sunscreens, including potential hormonal disruptions and skin irritations, can impact demand. Moreover, regulatory restrictions on certain UV filters in regions such as the European Union and Hawaii are compelling manufacturers to reformulate their products.
Market saturation and intense competition in developed regions may also pose growth constraints. Additionally, educating consumers about the importance of daily sun protection, even on cloudy days or during indoor activities, remains a critical challenge for brands aiming to boost usage frequency.
Nevertheless, the market presents several opportunities. The growing trend of skincare-as-healthcare provides fertile ground for expanding the sun care category. Innovations such as tinted sunscreens, SPF-infused cosmetics, and wearable UV monitoring technology can further boost market penetration. Expanding into underpenetrated markets in Africa, Latin America, and Southeast Asia presents significant growth potential, particularly with rising urbanisation and improving retail infrastructure.
The opportunity to tap into the B2B segment, including hospitality, aviation, and sports sectors, for bulk sun care product supply also remains largely unexplored. Moreover, collaborations with dermatologists and skincare clinics can help build credibility and drive adoption among first-time users.
Market Forecast
Looking ahead, the global sun care products market is poised for robust expansion. From its estimated value of USD 13.41 billion in 2024, the market is projected to reach approximately USD 26.87 billion by 2034, growing at a CAGR of 7.20% during the forecast period.
This growth will be driven by rising health consciousness, ongoing product innovation, and increased awareness of the benefits of daily sun protection. As the boundaries between skincare, cosmetics, and health continue to blur, sun care products are expected to become an integral part of consumers' daily routines. The emphasis on clean beauty, sustainable practices, and technological integration will further shape the future of the sun care products market, ensuring its long-term resilience and expansion across the globe.
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