The 10 Most Important Factors Impacting Your Google Rankings

The influence of the internet only grows with time and achieving the first position on Google SERP can bring a lot of organic traffic to your business. Many companies are always in a quest to decode Google’s ranking factors in order to have an edge over their competitors. Yet, the list of ranking factors is already more than 200, which makes it difficult to define priorities. Especially when you are dealing with an SEO company in Nagpur, any of these factors can be identified and fine tuned so that there will be a positive impact on the accessibility of the website and its ability to feature higher on the list of search results for those who are interested in its content.

Below listed are the prime 10 factors that greatly impact the ranking of your site on Google and how best to use them in arriving at this.

1. Content Quality and Relevance

The content that you have on your website is one of the biggest predictors of its ranking on a particular search engine. The key business of Google is to provide the best possible outcomes that will satisfy the users’ demands in response to entered keywords. Sites have to be created to inform, educate, and, most importantly, satisfy the target user’s needs to become more popular and rank higher.

That is where content relevance comes into play. By interpreting what the user wants and developing content that addresses the search queries, the website ranking prospects will be improved. It also fosters extended user visits to pages, lowers bounce rates and improved search rankings as well.

2. Backlinks and Domain Authority

Links from other trusted websites to the actual websites you own are also quite advisable in the opinion of Google. The more such links mean the more credible the site becomes when it has many such backlinks. However, not all back links can be regarded in the same light. Academic and scholarly sites in your field are more valuable than low-quality and or irrelevant sites in the same field.

Creating a strong backlink portfolio should always be in an acceptable SEO marketing plan. Creating high-quality and shareable content and cooperating with leaders of various industries to be allowed to publish a piece on their website is an excellent strategy to gain natural and quality backlinks.

3. Mobile Friendliness

Because of the current rise in people using mobile devices to access the internet, Google has gone for a mobile first indexing. This simply implies that Google mostly crawls and indexes your site depending on the mobile version when it is available. In the light of the above points, you want to learn that in case your website is not friendly to mobile devices then it is highly possible that you are being deprived of the opportunities to rank.

Therefore, your website should have fluid layouts, that is call, action elements that can easily fit on a mobile device or change size accordingly, depending on the device being used. Also, ensure that there is good usability when being accessed by a mobile; the site should not slow or produce any errors.

4. Page Speed

Another significant factor is also the speed of the website as in its load time or how long it takes it to fully load in view. Slow loading web pages not only annoy users but they also indicate to Google that the website of yours is not fit for usage. Google has recently been putting much consideration to the speed at which the pages load and sites that load fast have high ranking.

The other key approaches that can be taken to further improve page speed are to compress images, enable browsers caching, and reduce the use of script heavy applications as well. Keep on testing your website’s loading time using Google Page Speed tool and optimise your site in case of poor performance.

5. User Experience (UX)

Google considers sites that make it easier for the users to find what they are looking for a top priority. This includes, for example, features such as easy to manage structure of the website, clear website design and good graphic design. Nothing that will build up a site that is hard to find, cluttered, or doesn’t clearly have ‘click here to call,’ etc. ”

It is also beneficial to optimize utilization experience so that users stay longer on the site thus eliminating the chances of them bouncing back, which also helps in the ranking process. Making sure your website is accessible and properly working, as well as properly designed, will reward you with audience interest, as well as higher ranking positions.

6. On-Page SEO Optimization

On-page SEO deals with the optimization of individual web page to rank high and get more traffic. This entails the proper employment of meta titles and descriptions, headers-H1, H2 etc. , and alt tags of images. Other technical aspects that are included in On-page SEO include the URL structure of the site and internal linking within your site.

These on-page elements are very important for search engines to be able to read content and relevance of the various pages. With proper optimization of these areas you stand better chances of gaining the right ranking for the right keywords.

7. Secure Website (HTTPS)

Google gives priority to website security and its ownership, and most importantly the ownership of HTTPS site over HTTP site is now one of the ranking factors. Due to the fact that sensitive data of the user is encrypted, sites that employ HTTPS are considered more secure; especially for commerce sites or any site that deals with confidential information.

Not only that the HTTPS helps in improving the search engine ranking but also increases the level of trust with the users. Overall we note that Websites that show a ‘Not Secure’ message are likely to have high bounce rates and so poor SEO results.

8. Content Freshness

Google prefers fresh content and as such websites that post content fresh and frequently are preferred. This does not mean that you have to produce new articles on a daily basis, but updating old articles with recent information or posting new articles, which can be of much value to the readers, can affect the rankings in a positive way.

9. Keyword Optimization

While stuffing your content with keywords is obsolete, keyword optimization still plays an important role in rankings on Google. Keyword optimization is a process of URL, header or meta description, and where the content contains relevant keywords, it will inform Google about the topic of your page.

However, companies should always optimize keywords appropriately, especially with regards to users’ intention. Keyword stuffing your content will not only make your content hard to read, it can also lead to penalties with google.

Regular updates are important since Google may consider your website to be irrelevant or less informative in your area of specialized field. Updated regularly and with new topics while having old articles will not harm SEO and will actually be helpful for the site.

10. Technical SEO

Technical SEO relates to a set of processes aimed at improving the site’s technical features where and when a Google robot can gain access to indexing the site. Some of the things that should be included are; XML sitemap, structured data (schema markup) and crawl errors. Well-written is not enough if the website is tough for Google to crawl; this means that they will not rank well regardless of the quality of content.

 And a clear clean code, proper robots usage, and other SEO techniques will suffice to have a world class optimized site. The alt text of image, the meta description of webpage, and the header of html is another primary reason why Google recommends proper use of structural HTML tags and well-written txt.

Conclusion

There isn’t an easy button when it comes to enhancing one’s Google ranking. It involves a number of elements that may include content quality, search engine submission, link building, and other technical factors. Optimizing these ranking factors can be a challenging endeavor, which is why partnering with CityWeb, the best SEO company in Nagpur, can significantly improve your site’s performance. By focusing on these ten factors, you are already on track toward increasing your website traffic through organic search.