The Rise of Generic Medicine & Its Growing Adoption in India

Introduction

Imagine getting high-quality medicines at up to 90% lower prices without compromising on quality. Does this sound like a scam? Nope—it’s the power of generic medicines. Over the last decade, India has seen a phenomenal rise in generic medicine awareness and adoption, thanks to growing affordability, digital health platforms, and government support.

In this blog, we’ll decode why generic medicine online is booming in India, who the major players are, and how you can make an informed switch.

What are Generic Medicines?

Generic medicines are bioequivalent versions of branded drugs — same active ingredients, same efficacy, but significantly lower cost.

They’re approved by regulatory bodies like the Central Drugs Standard Control Organisation (CDSCO) and often manufactured by the same companies that produce branded medicines.

Example:

A branded tablet of Atorvastatin may cost ₹80, while the generic version may cost just ₹8-10, with the same effect.

Why Are Indians Choosing Generic Medicines?

1. Affordability

With rising medical expenses, cost-effective healthcare is no longer a choice, it's a need. Generic medicines offer up to 80-90% savings.

2. Awareness & Government Push

Campaigns like Pradhan Mantri Bhartiya Jan Aushadhi Pariyojana (PMBJP) are educating the public on generics. The initiative has opened 10,000+ Jan Aushadhi stores across India.

3. Digital Accessibility – Buying Generic Medicine Online

Platforms like Medkart, Davaindia, and Dawa Dost are making it easy to buy generic medicine online with just a few taps.

Who’s Leading the Generic Movement in India?

Brand

USP

Medkart

Offers genuine generic medicine online + in-store help

Davaindia

A chain of 650+ outlets with 24/7 delivery

Dawa Dost

Education-first platform promoting health literacy

Jan Aushadhi

Government-run stores with strict quality norms

These players are not just selling meds — they're changing perceptions. Medkart, for instance, places a licensed pharmacist at every store to educate and guide walk-in customers.

Why People Prefer Buying Generic Medicine Online?

In today’s hyper-connected world, convenience is king. And here’s why online generic medicine shopping is catching fire:

Doorstep Delivery — Especially helpful for elderly & chronic patients

Digital Prescriptions & Records

Cost Comparisons & Offers

In-App Pharmacist Chat Support (like Medkart’s feature)

Tip: Always check for certifications and reviews before buying generic medicine online.

Are Generic Medicines Trustworthy?

According to Dr. Anjali Verma, Pharmacology Professor at AIIMS Delhi:

“Generic medicines undergo rigorous testing. As long as you're purchasing from certified platforms, they're equally effective as branded ones.”

Even the World Health Organisation (WHO) recommends generics as a viable alternative to reduce healthcare costs globally.

How to Safely Switch to Generic Medicines?

Consult your doctor before switching.

Ask for the salt name (not just the brand).

Buy from verified stores (offline or online).

Use trusted platforms for generic medicine online shopping.

The Road Ahead: What’s Next for India?

More public-private collaborations

AI-enabled apps for prescription to doorstep delivery

Focus on educating rural India about generics

Expanding B2B distribution channels

India's shift to generics is not just a healthcare trend — it's a social movement towards equitable health.

Health shouldn’t break the bank

India is at a turning point. The rise of generic medicine online platforms is more than just e-commerce — it's about empowering every Indian to access quality healthcare affordably.

If you’re still unsure, talk to your doctor, explore apps like Medkart, and make the switch — because your health deserves quality and affordability.

FAQs

Q1: Are generic medicines safe?

Yes. Approved by CDSCO, they are tested for quality, safety, and efficacy.

Q2: Where can I buy generic medicine online?

Trusted platforms include Medkart, Davaindia, and Dawa Dost.

Q3: Do I need a prescription for generic medicine?

Yes, for prescription drugs. Always consult a healthcare provider.

Q4 Do general drugs have side effects?

Like all drugs, generics can have side effects. Still, since they use the same active component as ingrained performances, the side effect profile is generally identical.

Q5 Why are generic drugs cheaper if they're the same?

Generic manufacturers don’t bear the cost of R&D and marketing that ingrained medicine makers do. This allows them to offer drugs at a much lower price.

Q6 Are general drugs less effective than ingrained bones?

No, Generic drugs are needed by law to have the same efficacy, safety, and potency as ingrained medicines, as per CDSCO and WHO guidelines.

Q7 Can I switch to a general interpretation without a doctor’s approval?

It’s recommended to consult your doctor before switching, especially if you have habitual or complex conditions. Some phrasings may vary slightly in inactive constituents.

Q8 Are there general performances available for all ingrained drugs?

Not all branded drugs have generic alternatives. Ask your doctor or pharmacist if a bioequivalent generic is available for your prescription.

Q9 Are general drugs suitable for children and senior cases?

Yes, as long as they are prescribed correctly. Always follow your doctor’s advice, and verify the dosage and formulation (tablet, syrup, etc.) for age-specific needs.

Q10 Can I return or change general drugs bought online?

Returns are generally confined to traditional drugs due to safety regulations. Still, programs vary by platform — check the return and refund policy of your website or app.