The Top Reasons for iOS App Rejection

Written by olivia  »  Updated on: November 19th, 2024

Huge rewards are in store if you can make it through Apple's demanding review procedure and have your app accepted the first time around by the gatekeepers!

Regretfully, some apps are indeed turned down right away. Finding out what you need to do to prevent app store rejection isn't always simple.

As per Apple, the most frequent mistake accounts for 88% of those rejections.

You have to follow their guidelines if you want to keep up your good name in the iOS app store as you submit more apps.

To assist you avoid app store rejection, we've put up a collection of helpful hints that will guide you through the maze of rules that stand between developers and a position on the iOS app store!


Technical Reasons for App Store Rejection:-

App store rejections typically fall into one of two types. First, for technical reasons:

1. Crashes and Bugs

App bundles that are not full and binaries that crash or have clear technical issues will be rejected.

As you may expect, applications that have overt problems or complete system failures are not well received by Apple. Before submitting the app for evaluation, have any unsteady performance or frequent crashes in your testing resolved. If not, there's a good chance it will be rejected. Verify that your app functions.

2. Broken Links

All apps you submit for App Review, including those you offer for pre-order, should be final versions with all required information and working URLs; prior to submission, placeholder text, blank webpages, and other transient content should be removed.

App Completeness - Performance Guideline 2.1

Broken links are specifically mentioned by Apple as one of the main grounds for app rejection. Now is the perfect opportunity to go through your mobile app and test out every page and link if you haven't already.

3. Privacy

All apps you submit for App Review, including those you offer for pre-order, should be final versions with all required information and working URLs; prior to submission, placeholder text, blank webpages, and other transient content should be removed.

App Completeness - Performance Guideline 2.1

Broken links are specifically mentioned by Apple as one of the main grounds for app rejection. Now is the perfect opportunity to go through your mobile app and test out every page and link if you haven't already.

It has been specifically mentioned by Apple that there are two types of linkages that apps must have. First and foremost, a direct link to Support and contact details must be included in every app.

Second, you have to provide a link to a Privacy Policy page if your app is intended for children or if it offers a subscription service.

Make sure you abide by Apple's privacy policy and the GDPR, if you haven't already.

4. Poor Performance

No matter how beautiful or interesting your software is, Apple expects it to function flawlessly. Users will be dissatisfied if the entering screen is confusing or frustrating, if the navigation is jerky, or if sites load slowly. Apple will prevent such by flatly declining your application.

5. Hardware and Software Compatibility

We observed that when your app was viewed on [Apple's newest devices], it did not function or show as intended.

Guideline 2.4.1: Hardware Compatibility and Performance

Your program must function on the newest hardware and software versions in accordance with Apple's specifications. The ability of apps to run on the iPad has been given more weight, so keep that in mind for your exams.

Apple also emphasizes how crucial it is to create apps that don't strain devices or consume resources inefficiently (e.g., excessive heat, battery draining, etc.). Additionally, they strongly advise against apps asking or urging users to turn off essential iOS functions. Put another way, you have an issue if your app isn't compatible with all Apple mobile devices and can't be used anywhere.

Content-Related Reasons for App Store Rejection

The second reason Apple rejects apps is that the material is of low quality:-

6. Copycat of Another App

Are a duplicate or glaringly similar to another app.

Guideline 4.1 - Design: Copycats

Think twice before attempting to rebuild the current mobile trend. Apple may not see it as a welcome addition to its market, given the 15 other variants already available. Furthermore, Apple despises wasting its reviewers' and users' time with unoriginal content. Creating your own unique app and content is an effective approach to avoid app store rejection.

7. Inaccurate Description

Make sure your app description is as concise and factual as possible. Also, ensure sure your software does not falsely describe itself. To summarize, if your description misleads customers into downloading the app, you will be in hot trouble.

8. Lack of Valuable Content

Similar to the point made about the lack of conventional functionality, the same is true here if there is a lack of useful content. If you're merely aggregating a lot of web pages with no rhyme or purpose, or if the information lacks substance, users won't get much out of the experience.

9. Poor UI

Before you start creating your app, familiarize yourself with Apple's Human Interface Guidelines. They'll give you a solid foundation for designing a user interface that produces positive results. When creating mobile interfaces, there are clear dos and don'ts, as demonstrated by this Apple example.

10. Mentioning Other App Platforms

If it is evident that the app was not designed specifically for iOS, you will have a difficult time getting it approved. In other words, avoid mentioning Android apps or other platforms. Also, when creating screenshots for the shop, make sure they are from iOS devices.

Conclusion

If Apple relaxed its criteria and let buggy, spammy, or misleading apps into the store, how long do you think its users would trust the store to supply high-quality apps for their devices? Needless to say, each app store rejection by Apple has a valid explanation.

That’s why you should invest more time and energy in your iPhone app development. If you can avoid the bother of being rejected by Apple, you can begin reaping the benefits of having an app in the iOS store immediately. We hope this advice helps you prevent app store rejection when you want to submit your own mobile app.



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