United States Gluten-Free Oats Market Size, Growth, Trends and Forecast 2024-2032

United States Gluten-Free Oats Market Overview

Market Size in 2023: USD 142.8 Million

Market Forecast in 2032: USD 479.4 Million

Market Growth Rate (2024-2032): 14%

The United States gluten-free oats market size reached US$ 142.8 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 479.4 Million by 2032, exhibiting a growth rate (CAGR) of 14% during 2024-2032.

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United States Industry Trends and Drivers:

The United States gluten-free oats market is experiencing significant growth, driven by the increasing demand for healthier dietary alternatives and the rising prevalence of gluten intolerance and celiac disease. Consumers are actively seeking nutritious, allergen-free options, propelling the adoption of gluten-free oats in various food applications, including breakfast cereals, bakery products, and snacks. The growing awareness of the health benefits associated with oats, such as improved digestion, heart health, and sustained energy release, is further strengthening market expansion. Additionally, the clean-label movement and preference for organic, non-GMO ingredients are encouraging manufacturers to innovate within the gluten-free oats segment, thereby enhancing product availability and variety across retail and foodservice channels.

Several key drivers are shaping the United States gluten-free oats market, particularly the expansion of distribution networks and the rise of e-commerce platforms. Supermarkets and hypermarkets remain dominant sales channels, offering consumers a diverse range of gluten-free oat products. However, the increasing penetration of online retail is transforming purchasing behaviors, enabling greater accessibility and convenience. Food manufacturers are leveraging advanced processing techniques to eliminate cross-contamination risks, ensuring product purity and safety for gluten-sensitive individuals. Furthermore, strategic partnerships between oat producers and food brands are leading to the development of innovative formulations, including oat-based protein bars, granolas, and alternative flours, catering to evolving consumer preferences and dietary trends.

The market is also benefiting from supportive regulatory frameworks and evolving food labeling standards, reinforcing consumer trust and product credibility. Government initiatives promoting gluten-free certifications are fostering transparency and encouraging market participation from both established players and new entrants. Additionally, the integration of sustainability practices in oat cultivation and processing, such as regenerative farming and eco-friendly packaging solutions, is resonating with environmentally conscious consumers. The rising influence of social media and digital marketing is amplifying brand visibility, further accelerating market momentum. As health-conscious consumers continue prioritizing functional foods, the United States gluten-free oats market is poised for substantial growth, presenting lucrative opportunities for industry stakeholders to capitalize on the surging demand for wholesome and convenient dietary solutions.

United States Gluten-Free Oats Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

Rolled Oats

Steel Cut Oats

Oat Bran

Oat Flour

Others

Breakup by Application:

Breakfast Cereals

Bakery

Snacks

Others

Breakup by End Use:

HORECA

Retail

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online

Others

Breakup by Region:

Northeast

Midwest

South

West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

Market Performance (2019-2024)

Market Outlook (2025-2033)

COVID-19 Impact on the Market

Porter’s Five Forces Analysis

Strategic Recommendations

Historical, Current and Future Market Trends

Market Drivers and Success Factors

SWOT Analysis

Structure of the Market

Value Chain Analysis

Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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