Vietnam Coffee Market Size, Share Top Companies, Forecast 2025-2033

Vietnam Coffee Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: 70.7 Thousand Tons

Market Forecast in 2033: 101.5 Thousand Tons

Market Growth Rate (2025-33): 3.7%

Vietnam coffee market size reached 70.7 Thousand Tons in 2024. Looking forward, IMARC Group expects the market to reach 101.5 Thousand Tons by 2033, exhibiting a growth rate (CAGR) of 3.7% during 2025-2033. The growing coffee production, increasing domestic consumption, the implementation of favorable government policies, rising product exportation, rapid technological advancements, introduction of sustainable farming methods, and the emergence of e-commerce platforms represent some of the key factors driving the market.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/vietnam-coffee-market/requestsample

Vietnam Coffee Market Trends and Drivers:

Market Growth Drivers and Value Chain Modernization

Vietnam remains a global coffee powerhouse, especially in robusta production, supplying major international markets.

The industry is expanding due to:

Strategic investments in modern cultivation practices and processing infrastructure.

Widespread adoption of advanced agricultural technologies and efficient post-harvest methods.

A growing domestic market is driven by:

Rising urban incomes, a booming café culture, and a preference for diverse coffee experiences.

Strong export performance:

Vietnam supplies Europe, Asia, and increasingly the Americas, supporting global roasters and instant coffee manufacturers.

The interplay of export success and domestic consumption growth is fostering a resilient and investment-attractive sector.

Premiumization, Sustainability, and Innovation Trends

A strategic shift is underway from volume-based to value-added production:

Farmers and cooperatives are obtaining certifications (UTZ, Fair Trade, Rainforest Alliance) to access premium markets.

A specialty coffee movement is gaining traction, emphasizing:

Single-origin beans, unique processing methods (e.g., honey, natural), and distinct terroir profiles.

Local brands are investing in:

Advanced roasting facilities, product innovation, and branded premium offerings (gourmet grounds, capsules, RTD coffee).

Industry support mechanisms:

Government and associations are backing this transformation through quality control, technical training, and global branding efforts for “Vietnam Coffee.”

Future Outlook and Strategic Opportunities

Sustainability trends present major growth avenues:

Global demand for eco-friendly, socially responsible coffee is rising.

Vietnam is scaling certified sustainable farming and emphasizing transparent practices.

High potential in specialty and single-origin coffees from Vietnamese highlands, enabling premium pricing and brand differentiation.

Domestic market opportunities:

Young, affluent consumers are fueling home-brewing, RTD formats, and experiential café models.

Technology adoption is accelerating:

Precision agriculture, digital traceability, and e-commerce are optimizing operations and expanding reach.

Vietnam is transitioning from volume leader to global influencer, exploring:

Functional coffee blends, new global markets, and innovative product categories.

Vietnam Coffee Market Industry Segmentation:

Product Type Insights:

Whole Bean

Ground Coffee

Instant Coffee

Distribution Channel Insights:

On-Trade

Off-Trade

Supermarket and Hypermarket

Specialty Stores

Online Retail

Others

Regional Insights:

Northern Vietnam

Central Vietnam

Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Ask Our Expert & Browse Full Report with TOC & List of Figure: https://www.imarcgroup.com/request?type=report&id=14852&flag=C

Key highlights of the Report:

Market Performance (2019-2024)

Market Outlook (2025-2033)

COVID-19 Impact on the Market

Porter’s Five Forces Analysis

Strategic Recommendations

Historical, Current and Future Market Trends

Market Drivers and Success Factors

SWOT Analysis

Structure of the Market

Value Chain Analysis

Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA 

Email: [email protected] 

Tel No:(D) +91 120 433 0800 

United States: +1-631-791-1145