What is the future of mobile app advertising?

Unlocking Tomorrow: The Future Of Mobile App Advertising

In today’s ever-evolving digital landscape, the future of mobile advertising stands at the forefront of innovation and strategic evolution. Marketers must explore their domains as technology advances to fascinate audiences and drive engagement. Advertising on mobile apps has become inevitable and its future is undeniable. Amidst this scenario, Apptrove Mobile Marketing Platform emerges as a key player with its cutting-edge capabilities and forward-thinking features. It assists marketers in a wide range of their app campaign attribution needs. As ushers of change, we must identify why marketers advertise in apps, and a look into the future of mobile advertising is so irresistible. So let us begin!

Why Mobile App Advertising?

There are a range of benefits that a marketer receives from mobile in-app advertising. Let us look into each of the reasons.

1. Wider Reach - Today, people use phones more than any other device. Marketers should advertise their products at places where people are engaged in high numbers. According to Statista, around 400+ crores of smartphone users are present in the world. A majority of them use and have access to the internet. Thus, marketers need to reach out to them via mobile phones, particularly through mobile in-app advertising.

2. Better Targeting - Advertising published in mobile apps is based on the context of the app. Additionally, many ads can be interactive which will mutually benefit the app owner and advertiser. They leverage direct demographics and geo-location data to provide personalized experiences to the users which helps in acquiring customers.

3. Will be Boosted with 5G - 5G-enabled smartphones are some of the pivotal innovations that are going to hit the market. Users will experience greater improvements in their phones like high-definition media, and lower load speed. This will enable marketers to open new doors of opportunities, providing them with more creative liberty and space for in-app advertising.

4. Interactive and Immerse ads - A major reason marketers advertise in apps is the interactive and immersive experiences they provide users. Augmented reality, virtual reality, and interactive ad formats help to keep up with the user’s expectations. 

How Mobile App Advertising Works?

Before starting a mobile in-app advertising campaign, certain things should be considered such as : 

1. Choosing An Ad Network - You must choose the right mobile ad network by considering elements like who you want to reach, where they are, and what your advertising goals are.

2. Selecting Your In-App Ad Format - There are mainly 5 different in-app formats, so selecting the right one is essential. The 5 formats are native ads, video ads, playable ads, banners, and interstitial ads.

3. Selecting the Ad Pricing Model - Choosing the right price model helps in managing the funds and effectively utilizing them. CPA and CPC are some of the models.

Future of Mobile Advertising

All the benefits mentioned above are long-term and their significance will not fade away in the coming years. Let us now look into some of the things that should be kept in mind while discussing the future of mobile advertising. 

1. Content Matters - Ads with static data and small banner ads can be flicked away nowadays. So mobile advertising’s future essentially revolves around the content that is made available for the users in the most engaging method possible. It should have dynamic and interactive content to grab the attention of users. If the high expectations of the users are not met by the marketers they would risk being forgotten.

2. Context is Important - The context of the advertisement is as important as the content itself. We must make sure that the advertisements on mobile apps are properly designed and placed according to the preferences of the customers.

3. Eliminate Media Waste - Marketers should focus on the quality of their advertisements rather than the quantity of the advertisements. Poorly designed and placed advertisements can only gather nothing but wasted impressions.

4. Dominance of Video Content - Video content is expected to dominate in the mobile in-app advertising landscape. Short videos, live streaming, and interactive videos can offer a visually compelling way to convey messages. As social media platforms get increasingly populated with user-generated content, the currency in advertising videos keeps on gaining weight. 

5. Ad Transparency and User Privacy - Mobile advertising needs to address growing concerns about privacy and transparency. Advertisers must comply with data protection regulations and provide clear information on user data usage. It is also imperative to devise mechanisms to increase users’ trust in the brand, thereby making them consenting members of the perpetual app improvement process that fringes on in-app activity data.

In conclusion, the future of mobile app advertising holds immense potential as it evolves with the changing behaviors of users and technological advancements. With the help of a platform like Apptrove, we could further improve the performance of mobile in-app advertising by constantly optimizing our campaigns for improved impressions, content quality, and ad placements, based on the real-time performance of published media.