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Updated 10 May 2026

What is defi

Plan and write a publish-ready informational article for what is defi with search intent, outline sections, FAQ coverage, schema, internal links, and prompt guidance from the Ethereum and Smart Contracts Explained topical map library entry. It sits in the Ecosystem & Use Cases (DeFi, NFTs, DAOs, Oracles) content group.

Includes prompt workflows for ChatGPT, Claude, or Gemini, plus the SEO brief fields needed before drafting.


View Ethereum and Smart Contracts Explained topical map Browse topical map examples Prompt workflow • content brief

Free content brief summary

This page is a free SEO content guide from the TopicalMap library for what is defi. It gives the target query, search intent, semantic keywords, and copy-paste prompts for outlining, drafting, FAQ coverage, schema, metadata, internal links, and distribution.

What is what is defi?

Use this page if you want to:

Use a what is defi SEO content brief

Open a ChatGPT article prompt workflow for what is defi

Review an article outline and research brief for what is defi

Turn what is defi into a publish-ready SEO article

How to use this ChatGPT prompt kit for what is defi:
  1. Work through prompts in order — each builds on the last.
  2. Each prompt is open by default, so the full workflow stays visible.
  3. Paste into Claude, ChatGPT, or any AI chat. No editing needed.
  4. For prompts marked "paste prior output", paste the AI response from the previous step first.
Planning

Plan the what is defi article

Use these prompts to shape the angle, search intent, structure, and supporting research before drafting the article.

1

1. Article Outline

Full structural blueprint with H2/H3 headings and per-section notes

You are an expert content strategist writing an optimized, in-depth outline for the article titled 'DeFi on Ethereum: How Lending, AMMs, and Yield Farming Work'. This article belongs under the topical map 'Ethereum and Smart Contracts Explained' and has an informational search intent for readers who want a practical and conceptual understanding of DeFi primitives on Ethereum. Produce a ready-to-write outline: include H1, every H2 and H3, and assign a word-count target per section so the article totals ~2200 words. For each section include a 1-2 sentence note describing the exact points to cover (examples, definitions, formulas, protocol names, security checks, visuals). Be explicit about which sections should include diagrams, code snippets, or protocol examples and which should include latest metrics or cited stats. Prioritize clarity for developers and investors. Start your output with a one-line summary of article purpose. Output format: return a plain-text outline with headings exactly labeled (H1, H2, H3) followed by word-target in parentheses and the notes below each heading. Do not add anything else.
2

2. Research Brief

Key entities, stats, studies, and angles to weave in

You are a research assistant building a must-have research brief for the article 'DeFi on Ethereum: How Lending, AMMs, and Yield Farming Work' (informational intent). Provide 8-12 research items (entities, protocols, studies, statistics, tools, expert names, or trending angles). For each item include: the item name, one-line description, and one-line note on exactly why it must be woven into the article and where (e.g., 'in lending mechanics section', 'risk subsection', 'intro metrics'). Items should include major protocols (Aave, Compound, Uniswap, Curve), metrics (TVL, market share), security incidents (e.g., 2020 bZx, 2021 Poly Network? prefer Ethereum-native incidents), relevant academic or industry studies, and tooling (Etherscan, DeFiLlama). Output format: numbered list, each line with item, short description, and why to include.
Writing

Write the what is defi draft with AI

These prompts handle the body copy, evidence framing, FAQ coverage, and the final draft for the target query.

3

3. Introduction Section

Hook + context-setting opening (300-500 words) that scores low bounce

You are a high-converting copywriter writing the introduction (300-500 words) for 'DeFi on Ethereum: How Lending, AMMs, and Yield Farming Work'. Start with a single-sentence hook that grabs advanced-curious readers and investors. Follow with a concise context paragraph linking Ethereum smart contracts to DeFi growth and why lending, AMMs, and yield farming matter now (use a recent TVL stat or percentage growth—if you don't have live data, reference DeFi's growth in general terms). State a clear thesis: this piece will explain how each primitive works, show real protocol examples, cover economics and risks, and give actionable takeaways. End with a 2-3 bullet preview of what readers will learn and a sentence that reduces bounce by promising visual diagrams and a simple 'follow-along' example. Tone: authoritative but conversational. Output format: return only the full introduction text ready to paste into the article.
4

4. Body Sections (Full Draft)

All H2 body sections written in full — paste the outline from Step 1 first

You are the main writer. First, paste the outline you generated in Step 1 (copy-paste the H1/H2/H3 structure here). After the pasted outline, write the full body of the article 'DeFi on Ethereum: How Lending, AMMs, and Yield Farming Work' following that outline exactly. Write each H2 block completely before moving to the next, and include short transitions between sections. For each H2/H3 include concrete examples, mini case studies (Aave lending flow, Uniswap AMM swap math, Curve stablecoin AMM), simple diagrams described in prose where helpful, at least one protocol screenshot suggestion per major section, and inline suggestions for where to place data/metrics and citations. Keep cumulative article length ~2200 words. Use clear subheadings, short paragraphs, and explanatory bullet lists where needed. Include 1-2 inline callouts (risk alerts) and a short 'how to try this safely' checklist for readers. Output format: return the complete article body text only, with headings matching the pasted outline, ready to publish.
5

5. Authority & E-E-A-T Signals

Expert quotes, study citations, and first-person experience signals

You are responsible for injecting E-E-A-T into the article 'DeFi on Ethereum: How Lending, AMMs, and Yield Farming Work'. Provide: (A) five specific expert quotes (one sentence each) with suggested speaker name and precise credentials (e.g., 'Stani Kulechov, Founder of Aave, explains...'). These quotes should be realistic and attributeable to experts in DeFi, designed for the author to request permission or paraphrase. (B) three authoritative studies or industry reports to cite (title, author, year, publisher, and exactly which paragraph/section of the article to cite them in). (C) four short first-person, experience-based sentences the author can personalize (e.g., 'In my experience testing Aave...') that convey hands-on credibility. Also suggest exact anchor text for each citation and a one-line instruction on how to verify each quote/source. Output format: grouped lists under headings 'Expert Quotes', 'Studies/Reports', 'First-person Sentences', and 'Verification Notes'.
6

6. FAQ Section

10 Q&A pairs targeting PAA, voice search, and featured snippets

You are an SEO writer producing a 10-question FAQ for 'DeFi on Ethereum: How Lending, AMMs, and Yield Farming Work'. Questions should target People Also Ask, voice-search phrasing, and featured-snippet intent. For each Q write a concise question and a 2-4 sentence answer that is specific, includes the primary keyword at least once across the block, and uses plain language. Include clarifying examples where helpful (e.g., 'Which is safer: lending or AMMs?'). Order questions by priority for search intent: definitional, comparative, practical, safety. Output format: numbered list Q1–Q10 with each question followed by its answer paragraph only.
7

7. Conclusion & CTA

Punchy summary + clear next-step CTA + pillar article link

You are the closer. Write a 200-300 word conclusion for 'DeFi on Ethereum: How Lending, AMMs, and Yield Farming Work' that: (A) succinctly recap the three primitives and the single strategic takeaway, (B) includes one sentence advising on safety and research, (C) a strong, specific CTA telling the reader exactly what to do next (e.g., 'Try a test swap on Uniswap with 0.1 ETH on a hardware wallet and monitor the tx on Etherscan' or 'Read the pillar guide to learn about smart contract risks'), and (D) include one sentence linking to the pillar article 'Ethereum and Smart Contracts: The Complete Beginner's Guide' (write it as a natural sentence, not raw URL). Tone: actionable and authoritative. Output format: return only the conclusion text ready to paste.
Publishing

Optimize metadata, schema, and internal links

Use this section to turn the draft into a publish-ready page with stronger SERP presentation and sitewide relevance signals.

8

8. Meta Tags & Schema

Title tag, meta desc, OG tags, Article + FAQPage JSON-LD

You are the SEO engineer preparing meta tags and JSON-LD for 'DeFi on Ethereum: How Lending, AMMs, and Yield Farming Work'. Provide: (a) a title tag 55-60 characters optimized for the primary keyword, (b) a meta description 148-155 characters that entices clicks, (c) OG title and (d) OG description, both within recommended lengths, and (e) a complete Article JSON-LD including headline, description, author (use placeholder name 'Author Name'), publishDate (use today's date), image placeholder, and sameAs for site, plus an FAQPage schema block containing the 10 Q&A pairs from Step 6. Make the JSON-LD valid and ready to paste into site header. Output format: return the meta tags and then the full JSON-LD schema block as code (no extra commentary).
10

10. Image Strategy

6 images with alt text, type, and placement notes

You are the visual editor designing an image strategy for 'DeFi on Ethereum: How Lending, AMMs, and Yield Farming Work'. Recommend 6 images: for each include (A) short title, (B) what the image shows in practical terms, (C) exactly where in the article it should be placed (by heading), (D) the SEO-optimized alt text (must include the primary keyword 'DeFi on Ethereum'), (E) image type (photo, infographic, screenshot, diagram), and (F) a 1-line production note (e.g., 'overlay TVL stat from DeFiLlama', 'annotate swap flow arrows'). Prefer diagrams for mechanics and screenshots for protocol examples. Output format: a numbered list with each image described in the six fields above.
Distribution

Repurpose and distribute the article

These prompts convert the finished article into promotion, review, and distribution assets instead of leaving the page unused after publishing.

11

11. Social Media Posts

X/Twitter thread + LinkedIn post + Pinterest description

You are the social copywriter. Create 3 platform-native posts promoting 'DeFi on Ethereum: How Lending, AMMs, and Yield Farming Work'. (A) Write an X/Twitter thread opener (one tweet hook) followed by 3 concise follow-up tweets that summarize the article's key points and end with a clear CTA. Keep each tweet under 280 characters. (B) Write a LinkedIn post (150-200 words) with a professional hook, one surprising insight from the article, and a CTA linking to read the full guide. Tone professional and slightly technical. (C) Write a Pinterest pin description (80-100 words) that is keyword-rich (include 'DeFi on Ethereum', 'yield farming', 'AMMs') and explains what the pin links to and why readers should click. Output format: label each platform and return the copy only, ready to paste into each platform.
12

12. Final SEO Review

Paste your draft — AI audits E-E-A-T, keywords, structure, and gaps

You are the SEO auditor. First, paste the full draft of the article 'DeFi on Ethereum: How Lending, AMMs, and Yield Farming Work' (paste after this prompt). Then the assistant should run a detailed SEO audit that checks: exact keyword placement (title, H1, first 100 words, H2s), secondary keyword usage, LSI coverage, headings hierarchy, readability score estimate (Flesch or describe reading level), E-E-A-T gaps (sources, expert quotes, author bio suggestions), duplicate-angle risk with top SERP articles, freshness signals (dates, live metrics, last-updated), internal link fit, and image alt text recommendations. End with five prioritized, specific improvement suggestions (actionable edits, not vague). Output format: numbered audit checklist followed by the five specific fixes. Wait for the user to paste the draft before running.

Common mistakes when writing about what is defi

These are the failure patterns that usually make the article thin, vague, or less credible for search and citation.

M1

Treating lending, AMMs, and yield farming as isolated topics rather than showing how they interconnect and compound risk/reward.

M2

Using jargon (APY vs APR, impermanent loss) without concrete numeric examples or a simple math illustration.

M3

Failing to name up-to-date protocol examples and metrics (TVL, market share) which lowers perceived freshness.

M4

Not explaining transaction costs (gas) implications on Ethereum for small deposits and yield calculations.

M5

Overlooking security incidents and economic failure modes—readers need practical safety checklists, not just praise.

M6

Using speculative or unverified quotes/stats instead of linking to primary sources like DeFiLlama, protocol docs, or security post-mortems.

M7

Weak internal linking to the pillar article and developer-focused guides, missing topical authority signals.

How to make what is defi stronger

Use these refinements to improve specificity, trust signals, and the final draft quality before publishing.

T1

Include a 3-column comparison table (Lending vs AMMs vs Yield Farming) with sample numbers: deposit size, typical APY range, common risks, and best-use case to satisfy both scanners and featured snippets.

T2

Add a simple, annotated swap math diagram for AMMs showing constant product curve (x*y=k) with a tiny numeric example—this increases dwell time and is favored by technical audiences.

T3

Surface and cite live metrics using DeFiLlama or CoinGecko (TVL and protocol market shares) and mark them with 'last updated' so editors can refresh easily.

T4

Provide an explicit 'Test it safely' mini-guide: use a hardware wallet, small amounts (<$10), Ropsten/Mainnet fork tools, and how to monitor tx on Etherscan—this practical CTA reduces bounce and builds trust.

T5

Use named protocol deep-dives (Aave lending flow, Compound interest model, Uniswap v3 concentrated liquidity, Curve stable AMM) and link directly to protocol docs to improve E-E-A-T.

T6

Embed at least one expert quote and one short personal test log (e.g., author’s test swap) to satisfy Experience and Expertise signals.

T7

Optimize for featured snippets by adding concise definition boxes (one-sentence definitions) and a step-by-step numbered list for 'How to lend on Ethereum' or 'How yield farming works'.

T8

Ensure mobile readability: break long paragraphs, use bolded micro-headlines, and insert clickable table of contents so readers on mobile can jump to lending/AMM/farming sections.