Welcome Email Series (Onboarding) Topical Map
Complete topic cluster & semantic SEO content plan — 42 articles, 7 content groups ·
This topical map makes a website the definitive authority on designing, implementing, and optimizing welcome/onboarding email series. It covers strategy, copy, personalization, technical setup in major ESPs, deliverability, measurement, and ready-to-use templates so readers can plan, build, test, and scale welcome flows that convert and retain users.
This is a free topical map for Welcome Email Series (Onboarding). A topical map is a complete topic cluster and semantic SEO strategy that shows every article a site needs to publish to achieve topical authority on a subject in Google. This map contains 42 article titles organised into 7 topic clusters, each with a pillar page and supporting cluster articles — prioritised by search impact and mapped to exact target queries.
How to use this topical map for Welcome Email Series (Onboarding): Start with the pillar page, then publish the 23 high-priority cluster articles in writing order. Each of the 7 topic clusters covers a distinct angle of Welcome Email Series (Onboarding) — together they give Google complete hub-and-spoke coverage of the subject, which is the foundation of topical authority and sustained organic rankings.
📋 Your Content Plan — Start Here
42 prioritized articles with target queries and writing sequence. Want every possible angle? See Full Library (90+ articles) →
Strategy & Planning
Covers the strategic foundations: goals, customer journey mapping, cadence, and KPIs for welcome/onboarding series. This group ensures the sequence is purpose-driven and measurable before writing or building.
The Complete Guide to Planning an Effective Welcome Email Series
A comprehensive planning playbook that walks readers through defining objectives, mapping the onboarding journey, selecting cadence and length, and setting measurable KPIs. The guide gives templates for goal-setting and examples of sequence blueprints so teams can align stakeholders and avoid common strategic mistakes.
How Many Emails Should a Welcome Series Have? (Guide + Examples)
Practical guidance on choosing 1–12+ email lengths based on product type, user intent, and business goals, with industry examples and decision rules.
Welcome Series vs Single Welcome Email: When to Use Each
Compares use cases for a single welcome message versus multi-email onboarding sequences and gives a decision flow for marketers.
Setting Goals and KPIs for Your Welcome Email Series
Defines primary and secondary metrics (activation, OTR, CTR, RPV, churn impact) and shows how to set targets and build KPI dashboards.
Customer Journey Mapping for Onboarding Emails
Step-by-step on mapping user states, triggers, and handoffs to design emails that move users toward activation.
Timing and Cadence Best Practices for Welcome Sequences
Evidence-backed recommendations on gaps between emails, frequency patterns per industry, and how to adjust cadence based on engagement.
Copywriting & Content
Focuses on writing subject lines, body copy, CTAs, and content sequencing that convert and activate users during onboarding. Includes templates and voice/tone guidance.
How to Write High-Converting Welcome Emails for Onboarding
An end-to-end copy and content guide covering subject lines, preheaders, opening hooks, body structure, CTA design, and sequenced storytelling. Includes dozens of swipe templates for SaaS, ecommerce and creators so teams can ship quickly and A/B test effectively.
50 Proven Subject Lines for Welcome and Onboarding Emails
A categorized list of subject line formulas and examples optimized for opens across industries with why each works and when to use them.
Welcome Email Templates: SaaS, Ecommerce, Creator & B2B
Actionable plug-and-play templates for multiple industries with fill-in-the-blank fields, timing recommendations, and recommended KPIs to test.
Personalization and Dynamic Content in Welcome Emails (Copy Best Practices)
How to use personalization tokens, dynamic blocks, and conditional copy without sounding awkward—plus examples that increase activation and click rates.
Using Storytelling Across a Welcome Sequence
Techniques to spread narrative arcs and brand stories across multiple onboarding emails to build trust and guide users to activation.
Brand Voice and Tone Guidelines for Onboarding Messages
Practical exercises and style rules to keep onboarding copy consistent across email, in-product, and support touchpoints.
Segmentation, Personalization & Triggers
Covers how to use user data, signup source, behavior, and lifecycle stage to trigger and personalize welcome emails for relevance and higher activation.
Personalization and Segmentation Strategies for Welcome Email Series
A tactical guide to segmenting new subscribers and using behavioral triggers to deliver tailored onboarding experiences. It explains data collection at signup, progressive profiling, and rules for dynamic flows so messages feel relevant and timely.
Trigger-based Welcome Emails: Events That Should Start a Flow
Catalogs specific triggers (account creation, purchase, trial start, first app open) and shows flow examples for each.
Welcome Emails for Free Trial vs Paid Users: Segmentation Guide
Explains the differences in messaging, cadence, and conversion goals for trial users versus already-paid customers, with templates.
Progressive Profiling and Using Signup Forms to Personalize Onboarding
How to capture the right data without reducing conversions and how to feed that data into segmented welcome flows.
Routing and Tagging New Subscribers in Your CRM for Personalized Flows
Practical rules for applying tags/attributes and examples for mapping those to separate onboarding sequences.
Re-engaging Low-activity New Subscribers Within the Welcome Series
Tactics to detect non-engagers early and targeted emails to recover attention or downgrade frequency to preserve deliverability.
Technical Setup & Automation
Hands-on tutorials for building automated welcome workflows, integrating forms/CRMs, staging and testing, and configuring sending infrastructure in popular ESPs.
How to Set Up an Automated Welcome Email Series in Your ESP
Step-by-step instructions to build welcome flows in major email platforms, integrate with signup forms and product telemetry, and implement testing and QA. Includes best practices for list hygiene, tagging, and environment staging so teams can deploy reliable automations.
How to Build a Welcome Series in Klaviyo: Step-by-Step
Detailed Klaviyo walkthrough including Flows, signup integration, conditional splits, dynamic blocks, and testing tips.
Setting Up a Welcome Workflow in Mailchimp: Best Practices
Mailchimp-specific guide covering automations, audience segmentation, merge tags, and testing across lists.
Welcome Emails in HubSpot: Using Sequences and Workflows
Shows how to create contact-based workflows, use personalization tokens, and connect product events to HubSpot onboarding flows.
Using Webhooks and APIs to Trigger Welcome Sequences (Developer Guide)
Technical guide for engineers on using API/webhook triggers from product events (signup, purchase, first-open) to start onboarding flows.
Testing Checklist and QA for Automated Welcome Flows
A pre-launch and post-launch checklist: seed lists, client tests, link tracking, fallback content, and monitoring automation health.
Deliverability, Design & Accessibility
Ensures welcome emails actually reach inboxes and are usable: sender authentication, spam-avoidance, mobile-first design, and accessibility best practices.
Deliverability, Design and Accessibility for Welcome Emails
Covers authentication (SPF/DKIM/DMARC), sender reputation, spam triggers, and email design and accessibility rules so onboarding messages are readable and reach the inbox across clients and devices.
SPF, DKIM, DMARC and Other Authentication for Welcome Emails
Step-by-step explanation and DNS examples for authenticating sending domains to improve deliverability for onboarding sequences.
Mobile Optimization and Responsive Design for Welcome Email Templates
Practical tips and code snippets for designing emails that render well on phones and reduce friction to activation.
Accessibility Checklist for Onboarding Emails
Accessibility rules (contrast, alt text, keyboard focus, semantic structure) to make welcome emails usable for all subscribers.
How to Avoid Spam Filters for New Subscriber Emails
Explains content and technical signals that trigger spam filters and provides practical fixes for onboarding content that reduces risk.
Image Optimization and Load Performance for Email
Strategies for compressing, using CDNs, and fallback techniques to ensure images don't break the onboarding experience.
Measurement, Testing & Optimization
Shows how to test, measure and iterate on welcome series performance: A/B testing, attribution, cohort analysis, revenue metrics and a continuous optimization process.
Measure and Optimize Your Welcome Email Series: A Data-Driven Playbook
A practical testing and analytics guide for improving activation, retention, and revenue from welcome sequences. Covers experiment design, attribution, cohort tracking, and prioritized optimization playbooks so teams can derive continuous gains.
A/B Test Ideas and Frameworks for Welcome Email Series
List of high-impact experiments (subject line, CTA, timing, content order) plus how to run them and decide winners.
Calculating Revenue Impact: RPV, Conversion Lift and LTV from Welcome Flows
Methods to attribute revenue to onboarding emails, calculate revenue per visitor/customer, and forecast ROI from sequence improvements.
Cohort Analysis for Onboarding: Measuring Activation Over Time
How to build and interpret cohorts to see if changes to the welcome series affect activation, retention or churn over weeks and months.
Dashboards and Tools for Monitoring Welcome Series Performance
Recommended dashboards, event tracking and alerting to ensure your welcome flows are healthy and to detect regressions quickly.
Industry Benchmarks and KPI Targets for Welcome Emails
Benchmark ranges for open rate, CTR, activation and conversion across SaaS, ecommerce, and publishers to set realistic targets.
Use Cases & Templates
Provides ready-to-use, industry-specific welcome series blueprints and full-text templates for fast implementation and testing.
Welcome Email Series Blueprints and Templates for SaaS, Ecommerce, Creators and B2B
Collection of complete, customizable welcome series blueprints and email copy for common verticals (SaaS, ecommerce, creators, B2B, nonprofits). Each blueprint includes cadence, objectives per email, subject lines and conversion-focused copy.
SaaS Welcome Series Blueprint (Sign-up to First Aha!)
A prescriptive 5–7 email sequence focused on activation milestones, in-email CTAs to product actions, and trial-to-paid conversion paths.
Ecommerce Welcome Series with First-purchase Conversion Templates
Templates and timing that combine brand introduction, social proof, and discount mechanics to convert new subscribers into first-time buyers.
Creator / Newsletter Welcome Series Templates
Short, personality-driven sequences for writers, podcasters and creators to build relationship and monetization paths.
B2B and Sales-assisted Welcome Flows (Nurture to Demo)
Blueprints that combine automated onboarding emails with sales notifications and handoffs to drive demos and pipeline.
Nonprofit and Donor Onboarding Email Series
Templates and stewardship sequences to welcome donors or volunteers and increase early engagement and retention.
📚 The Complete Article Universe
90+ articles across 10 intent groups — every angle a site needs to fully dominate Welcome Email Series (Onboarding) on Google. Not sure where to start? See Content Plan (42 prioritized articles) →
TopicIQ’s Complete Article Library — every article your site needs to own Welcome Email Series (Onboarding) on Google.
Strategy Overview
This topical map makes a website the definitive authority on designing, implementing, and optimizing welcome/onboarding email series. It covers strategy, copy, personalization, technical setup in major ESPs, deliverability, measurement, and ready-to-use templates so readers can plan, build, test, and scale welcome flows that convert and retain users.
Search Intent Breakdown
👤 Who This Is For
IntermediateMarketing managers, email specialists, growth/product managers at SaaS and ecommerce companies who own user activation and retention
Goal: Design and implement a measurable welcome/onboarding email series that increases first-week activation by 15–30% and improves 30/90-day retention while reducing early churn
First rankings: 3-6 months
💰 Monetization
High PotentialEst. RPM: $6-$18
The best monetization mixes educational content + high-intent product recommendations (ESP referrals) and premium templates or implementation services—focus on verticalized onboarding examples (SaaS, ecommerce) to command higher fees.
What Most Sites Miss
Content gaps your competitors haven't covered — where you can rank faster.
- Step-by-step ESP-specific setup guides that walk through event-triggered welcome flows in Klaviyo, HubSpot, Braze, and Mailchimp with screenshots and sample JSON/webhook payloads.
- Industry-specific onboarding playbooks (e.g., freemium SaaS, fintech, two-sided marketplaces, subscription ecommerce) that map welcome emails to concrete activation metrics.
- Detailed guidance on tying onboarding email performance to cohort LTV and retention with SQL/GA4/BigQuery examples—most sites report opens/CTRs but not impact on revenue or churn.
- Deliverability playbooks focused on onboarding volumes: domain warm-up plans, engagement-based throttling, and mitigation steps for spikes in complaints during onboarding ramps.
- Advanced personalization patterns for early lifecycle emails (behavioral branching, progressive profiling, adaptive content blocks) with code snippets and real examples.
- Localized and legal-compliance templates for onboarding across GDPR, ePrivacy, and CASL—how to collect consent and still run effective onboarding in regulated markets.
- Testing frameworks specifically for welcome flows (what to A/B test across multi-email sequences, holdout groups, and statistical methods for sequence-level lifts).
- Examples and templates for reducing time-to-first-value (emails that include interactive elements, tutorial checkpoints, or in-email micro-forms) which most resources overlook.
Key Entities & Concepts
Google associates these entities with Welcome Email Series (Onboarding). Covering them in your content signals topical depth.
Key Facts for Content Creators
Average open rate for welcome emails is roughly 50%
Welcome emails consistently outperform regular marketing emails, so ranking content that helps readers capture this early engagement can drive high commercial value and conversions for site visitors.
Average click-through rate for welcome/onboarding series is around 12–15%
Higher CTRs mean onboarding sequences are efficient conversion tools; tutorials and CTA optimization content can show clear ROI to readers and justify premium templates or services.
Welcome series generate roughly 2–3x more revenue per recipient than standalone promotional campaigns
This establishes a strong commercial case for investing in onboarding optimization content targeted at ecommerce and SaaS marketers who want measurable revenue lifts.
Only about 45–50% of brands run a multi-message onboarding/welcome series
A large share of organizations are still missing structured onboarding, indicating an SEO opportunity to capture searchers looking for how-to guides, templates, and ESP-specific setups.
Sending the first welcome message within the first hour of signup can double early engagement versus delayed sends
This timing stat supports content that emphasizes automation best practices and technical setup tutorials to help readers optimize immediate sends.
Common Questions About Welcome Email Series (Onboarding)
Questions bloggers and content creators ask before starting this topical map.
Why Build Topical Authority on Welcome Email Series (Onboarding)?
Building topical authority on welcome email series matters because this content attracts high-intent readers (marketers, product teams, decision-makers) who are ready to implement and spend on tools or services. Dominance comes from comprehensive coverage—ESP-specific tutorials, verticalized playbooks, deliverability and measurement best practices, and ready-to-use templates—so the site can capture both organic traffic and commercial referrals.
Seasonal pattern: Year-round, with search and implementation spikes in November–December (ecommerce holiday customer onboarding and post-purchase flows) and January (SaaS/new-budget initiatives and onboarding optimization projects).
Content Strategy for Welcome Email Series (Onboarding)
The recommended SEO content strategy for Welcome Email Series (Onboarding) is the hub-and-spoke topical map model: one comprehensive pillar page on Welcome Email Series (Onboarding), supported by 35 cluster articles each targeting a specific sub-topic. This gives Google the complete hub-and-spoke coverage it needs to rank your site as a topical authority on Welcome Email Series (Onboarding) — and tells it exactly which article is the definitive resource.
42
Articles in plan
7
Content groups
23
High-priority articles
~3 months
Est. time to authority
Content Gaps in Welcome Email Series (Onboarding) Most Sites Miss
These angles are underserved in existing Welcome Email Series (Onboarding) content — publish these first to rank faster and differentiate your site.
- Step-by-step ESP-specific setup guides that walk through event-triggered welcome flows in Klaviyo, HubSpot, Braze, and Mailchimp with screenshots and sample JSON/webhook payloads.
- Industry-specific onboarding playbooks (e.g., freemium SaaS, fintech, two-sided marketplaces, subscription ecommerce) that map welcome emails to concrete activation metrics.
- Detailed guidance on tying onboarding email performance to cohort LTV and retention with SQL/GA4/BigQuery examples—most sites report opens/CTRs but not impact on revenue or churn.
- Deliverability playbooks focused on onboarding volumes: domain warm-up plans, engagement-based throttling, and mitigation steps for spikes in complaints during onboarding ramps.
- Advanced personalization patterns for early lifecycle emails (behavioral branching, progressive profiling, adaptive content blocks) with code snippets and real examples.
- Localized and legal-compliance templates for onboarding across GDPR, ePrivacy, and CASL—how to collect consent and still run effective onboarding in regulated markets.
- Testing frameworks specifically for welcome flows (what to A/B test across multi-email sequences, holdout groups, and statistical methods for sequence-level lifts).
- Examples and templates for reducing time-to-first-value (emails that include interactive elements, tutorial checkpoints, or in-email micro-forms) which most resources overlook.
What to Write About Welcome Email Series (Onboarding): Complete Article Index
Every blog post idea and article title in this Welcome Email Series (Onboarding) topical map — 90+ articles covering every angle for complete topical authority. Use this as your Welcome Email Series (Onboarding) content plan: write in the order shown, starting with the pillar page.
Informational Articles
- What Is a Welcome Email Series? Definition, Goals, and Core Components
- Why Welcome Email Series Drive Retention: The Business Case and KPIs To Track
- Anatomy Of An Effective Welcome Email: Subject Line, Preheader, Body, CTA, And Timing
- Different Types Of Welcome Flows: Single Email, Multi-Step, Product Tours, And In-App Combinations
- How Welcome Emails Fit Into The Overall Onboarding Funnel And Lifecycle Marketing
- Common Welcome Email Mistakes And Why They Undermine Onboarding Success
- Terminology Glossary: Key Terms For Designing And Measuring Welcome Series
- How Long Should A Welcome Email Series Be? Timing Benchmarks By Industry
- The History Of Welcome Emails: How Onboarding Email Strategy Evolved Since 2000
Treatment / Solution Articles
- How To Fix Low Welcome Email Open Rates: 12 Proven Tactics That Work
- Recovering New Users Who Stop Engaging During Your Welcome Series
- Improving Deliverability For Welcome Emails: Authentication, Sending Reputation, And Warm-Up Plans
- Personalization Strategies That Raise CTR In Welcome Series Without Creeping Out New Users
- Turning Welcome Emails Into Activation Engines: 9 Growth Hacks For Faster Time-To-Value
- A/B Testing Framework For Welcome Email Series: Hypotheses, Metrics, And Sample Tests
- Diagnosing Low Conversion In Mailers: A Root-Cause Checklist For Welcome Funnels
- Scaling Welcome Series For Fast-Growing Lists: Segmentation And Automation Patterns
- Fixing High Unsubscribe Rates In The First Week: Tone, Frequency, And Expectation Reset Tactics
Comparison Articles
- Welcome Series Onboarding Email Templates Vs. Transactional Welcome Emails: When To Use Each
- Single Email Welcome Vs. Multi-Step Welcome Series: Conversion, Cost, And Resource Tradeoffs
- ESP Showdown: Best Email Service Providers For Building Welcome Series (Mailchimp, Klaviyo, HubSpot, Braze)
- HTML Versus Plain-Text Welcome Emails: Which Is Better For New Subscriber Engagement?
- In-App Onboarding Versus Email-Only Welcome Flows: Complementary Or Redundant?
- Triggered Welcome Sequence Vs. Time-Based Cadence: Which Timing Model Converts Better?
- Welcome Series For Paid Users Vs. Freemium Signups: What To Say And When
- DIY Welcome Series Vs. Agency-Built Onboarding: Cost, Speed, And Long-Term Control
- API-Based Welcome Messaging Vs. ESP Automation: Latency, Personalization, And Complexity Compared
Audience-Specific Articles
- Welcome Email Series For SaaS Free-Trial Users: From Signup To Activation In 7 Days
- Ecommerce Welcome Series That Drive First Purchase: Offers, Social Proof, And Product Discovery
- Welcome Emails For Marketplace Sellers: Onboarding New Vendors To Maximize Listing Quality
- B2B Welcome Series For Enterprise Prospects: Personalization, Sales Handoffs, And Content Mapping
- Welcome Email Strategy For Nonprofits: Donor Stewardship And Awareness Building
- Mobile App Welcome Series Best Practices For iOS And Android Signups
- Welcome Emails For Financial Services Customers: Compliance, Security Messaging, And Trust Building
- Welcome Series For Creators And Subscription Businesses (Patreon, Substack, OnlyFans)
- Welcome Email Series For Healthcare Patients: Privacy, Empathy, And Appointment Activation
Condition / Context-Specific Articles
- Welcome Series After Account Migration: Reassuring Users And Maintaining Deliverability
- Welcome Emails For Users Who Sign Up Via Social Login: Data Limits And Personalization Techniques
- Welcome Series For International Users: Language, Localization, And Time Zone Considerations
- Onboarding New Users During A Product Outage Or Incident: Messaging Templates And Timing
- Welcome Series For Users Who Opted Into SMS Only Or Email+SMS Hybrid Journeys
- Handling Duplicate Signups And Merged Accounts In Welcome Sequences
- Welcome Flow Design For Low-Data Startups: Lean Personalization And Rapid Learning Approaches
- Re-Engaging Dormant Signups With A Second Welcome Series: Criteria And Tactics
- Welcome Emails For Users Who Purchased In-Store Or Offline: Bridging Offline-To-Digital Experiences
Psychological / Emotional Articles
- The Psychology Of First Impressions: How Your Welcome Email Shapes Perceived Value
- Using Social Proof In Welcome Emails Without Alienating New Subscribers
- Reducing Friction And Anxiety In Welcome Flows For High-Commitment Products
- Motivation Loops And Reward Structures To Encourage New User Habits Via Email
- Tone And Voice Guidelines For Welcome Emails: Friendly Vs. Formal For Different Audiences
- Combatting Inbox Fatigue: Emotional Design And Microcopy Tactics For Busy Subscribers
- Privacy, Transparency, And Trust Signals To Include In Your Welcome Emails
- How Gratitude And Appreciation Messaging Improves New User Loyalty
- Behavioral Triggers For Timely Welcome Messages: Using Context To Increase Relevance
Practical / How-To Articles
- Step-By-Step Plan To Build A Welcome Email Series From Scratch (Templates & Timeline)
- Welcome Series Onboarding Checklist For Product, Marketing, And Engineering Teams
- How To Set Up A Welcome Flow In Klaviyo: Step-By-Step With Screenshots And Best Practices
- How To Build A Welcome Series In HubSpot Workflows: Triggers, Branching, And Lead Scoring
- Mailchimp Welcome Series Setup Guide: Automations, Merge Tags, And Audience Hygiene Tips
- How To Instrument Analytics For Welcome Series: Event Tracking, UTM Standards, And Dashboards
- Creating Welcome Series Content Calendars And Editorial Plans For Ongoing Optimization
- Implementation Guide For Server-Side Transactional Welcome Emails Using Postmark Or SendGrid
- How To Run A Walkthrough User Research Sprint To Improve Your Welcome Sequence
FAQ Articles
- How Many Emails Should A Welcome Series Have? Expert Answers And Examples
- When Should The First Welcome Email Be Sent? Immediate Vs. Delayed Strategies
- Are Welcome Emails Considered Transactional Or Promotional? Compliance And Best Practices
- What Metrics Should I Use To Measure Welcome Series Success? A Short Guide
- Can I Send Welcome Emails To Users Who Didn’t Opt In? Rules And Reputation Risks
- How Do I Personalize A Welcome Series Without A Lot Of Data? Quick Wins For Small Lists
- Do Welcome Emails Affect Deliverability For Future Campaigns? Long-Term Reputation Explained
- How Do I Stop New Users From Immediately Unsubscribing After The First Email?
- Is It Okay To Ask For Payment Details In A Welcome Email For Subscriptions?
Research / News Articles
- 2026 Welcome Series Benchmarks: Open, Click, Conversion, And Churn Rates By Industry
- A/B Test Meta-Analysis: What Elements Consistently Improve Welcome Email Performance
- The Impact Of Privacy Changes (2024–2026) On Welcome Email Performance And Measurement
- Deliverability Study: How Welcome Email Authentication Practices Correlate With Inbox Placement
- Seasonality Effects On Welcome Series: Holiday Signups, Peak Signup Windows, And Timing Adjustments
- Case Study Compilation: 12 Brands That Transformed Activation With Welcome Series Redesigns
- Email Client Rendering Trends 2026: How Design Choices Affect Welcome Email UX
- Survey: Why New Users Unsubscribe Within The First Week—Survey Results And Quotes
- How AI Is Changing Welcome Email Personalization In 2026: Capabilities, Risks, And Best Uses
Templates & Examples
- 10 High-Converting Welcome Email Templates For Ecommerce With Subject Lines And Timing
- 7 SaaS Trial Welcome Email Templates Designed To Improve Activation And Upgrade Rates
- Welcome Series Email Copy Swipe File For B2B Lead Nurturing (Multi-Step Sequence)
- Onboarding Email Templates For Nonprofits: Donation Appeals, Volunteer Activation, And Stewardship
- Transactional Welcome Email Examples And Templates For Account Confirmations And First Login
- Localised Welcome Email Templates: Example Copy For US, UK, EU, And APAC Audiences
- Re-Engagement Welcome Back Templates For Users Who Never Activated
- Accessibility-First Welcome Email Templates: Plain-Text, Alt-Text, And Readability Examples
- Welcome Email Subject Line Swipe File: 200 Tested Ideas Categorized By Intent
This topical map is part of IBH's Content Intelligence Library — built from insights across 100,000+ articles published by 25,000+ authors on IndiBlogHub since 2017.
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