Automate workflows and coordinate teams in Automation & Workflow
Asana is a work management and automation platform that organizes tasks, projects, and cross-team workflows for teams of all sizes. It’s ideal for project managers and operations teams who need structured task orchestration, dependency tracking, and built-in automation rules. Pricing scales from a usable free tier to Premium, Business, and Enterprise plans, making it approachable for small teams while offering enterprise controls for larger organizations.
Asana is a work management platform that helps teams plan, track, and automate projects and recurring processes in the Automation & Workflow category. It centralizes tasks, timelines, and dependencies so teams can visualize work and reduce manual handoffs. A key differentiator is its built-in Rules engine and automation builder that lets non-technical users trigger actions across tasks and projects. Asana serves product teams, marketing, operations, and agencies who need repeatable workflows and cross-functional coordination. Pricing starts with a free tier and scales to paid plans for more automation, reporting, and admin controls.
Asana launched in 2008 (founded by Dustin Moskovitz and Justin Rosenstein) as a cloud-based work management platform positioned to replace email-driven task coordination across teams. Its core value proposition is providing a single workspace that maps work to timelines, boards, calendars, and lists while adding automation to reduce manual task management. Asana emphasizes clarity of responsibility through assignees, due dates, sections, and project-level goals so teams can see status and remove ambiguity, with an interface that supports both high-level roadmaps and item-level execution details.
Key features center on project views, automation, reporting, and integrations. The Timeline view creates Gantt-style dependency planning with start/end dates and visual conflict warnings. Rules (Asana’s automation builder) lets users configure triggers and actions—such as when a task moves sections, assign a user or add a due date—across projects; Business customers can use advanced custom rules and cross-project automations. Portfolios and Goals provide progress roll-ups and objective tracking for Business and Enterprise tiers, while Workload shows resource capacity across team members with hour and task-based views. Asana also offers customizable Forms for intake, Milestones for key delivery points, and integrations with Slack, Microsoft Teams, Google Workspace, and many other apps via native connectors and Zapier.
Asana’s pricing tiers start with a Free plan for up to 15 users, offering basic tasks, list/board views, and limited search and reporting. Premium (per user/month billed annually) unlocks Timeline, advanced search/reporting, unlimited guests, and custom fields. Business adds Portfolios, Goals, Workload, advanced integrations (Salesforce, Tableau) and more robust automation and security controls. Enterprise pricing is custom, adding organization-wide controls, SAML, data export and retention policies, and priority support. Asana publishes user-based per-month pricing for Premium and Business on its site; Enterprise requires contacting sales for exact quotes, and discounts exist for annual billing.
Teams across industries use Asana for planning, execution, and handoffs. A Product Manager uses Asana to map a 12-week roadmap with Timeline, dependencies, and Milestones to reduce release delays. A Marketing Operations Manager uses Forms and Rules to reduce campaign intake time and automatically route tasks, cutting manual triage by measurable percentages. Agencies use Boards and Portfolios to track client deliverables and utilization. Compared with tools like Jira, Asana focuses more on cross-functional project visibility and non-developer workflows rather than issue-tracking and software-development cadence.
Three capabilities that set Asana apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free | Free | Up to 15 users, basic tasks, list/board, limited search | Small teams getting started with task tracking |
| Premium | $10.99/user/month (billed annually) | Timeline, advanced search, custom fields, unlimited guests | Teams needing timelines and basic automation |
| Business | $24.99/user/month (billed annually) | Portfolios, Goals, Workload, advanced integrations, approvals | Mid-size orgs requiring reporting and resource planning |
| Enterprise | Custom | Org-wide controls, SAML, data export, priority support | Large organizations needing security and governance |
Choose Asana over Jira if you prioritize cross-functional project visibility and non-engineering workflows.
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