Create lifelike AI avatars and video experiences at scale
Banuba is an AI avatar and real-time video effects platform that provides SDKs and cloud APIs for creating face-tracked AR, virtual avatars, and generative video experiences. It targets mobile app developers, marketing teams, and enterprise platforms that need SDK integration or cloud rendering, offering a freemium entry and paid plans with usage-based pricing for higher-volume production and white‑label needs.
Banuba is an AI Avatars & Video platform that supplies SDKs and APIs for face-tracking, AR filters, virtual avatars, and video processing. Its core capability is real-time facial tracking and AR overlay tech, plus cloud avatar rendering for generative and conversational video. Banuba differentiates itself by shipping mobile-optimized SDKs (iOS/Android) and cloud services aimed at app developers, social apps, and marketing teams. The tool serves developers, creative agencies, and enterprises seeking white-label avatar/video features, with a freemium entry and paid tiers for production usage and custom enterprise licensing.
Banuba is a Vilnius-founded company (established 2017) that provides developer-focused SDKs and cloud APIs for facial augmented reality, virtual avatars, and video processing. Positioned between consumer AR filter platforms and heavyweight VFX suites, Banuba’s core value proposition is delivering production-ready face tracking, AR effects, and avatar technologies that integrate into mobile apps, web SDKs, and server-side pipelines. The company emphasizes lightweight, hardware-optimized SDKs for iOS and Android plus cloud rendering endpoints so businesses can deploy avatar experiences without building deep computer-vision stacks.
Banuba’s feature set includes a real-time Face AR SDK with landmark tracking (tracking dozens of facial points at 60+ FPS on modern phones), a Video Face Swap and Face Segmentation module for background and face isolation, and an Avatar Cloud service that renders photorealistic or stylized talking avatars from audio and text. The platform also provides a Video Editor SDK for in-app editing and export, plus prebuilt AR effect templates and an Effects Store. For developers, Banuba exposes REST APIs and native SDKs with sample projects, WebRTC support for live streaming overlays, and multi‑platform face filters that support external camera frames and recorded-video processing.
Pricing is usage-oriented. Banuba offers a free developer plan with limited SDK usage and watermarked exports for testing. Paid Developer and Business plans are priced per month or custom billed: publicly listed starting developer subscriptions begin around low hundreds per month for small apps, while production API/Cloud avatar rendering shifts to usage pricing per minute or per render; Enterprise contracts include SLAs, white‑label licensing, and volume discounts. Higher tiers unlock watermark-free exports, higher concurrency, priority support, and custom model tuning; large media or telecom customers receive custom quotes and integration assistance.
Typical users include mobile app developers integrating AR selfie filters, marketing teams producing conversational avatar ads, and enterprises adding identity‑aware video experiences. Example use cases: a Product Manager at a social app adding 30+ AR filters to boost DAU, and a Marketing Director using cloud avatars to generate personalized video emails at scale. Compared with competitors such as FaceUnity or 8th Wall, Banuba’s edge is focused SDK support plus a combined client SDK and server-side avatar rendering offering, making it preferable where native mobile performance and cloud avatar services are both required.
Three capabilities that set Banuba apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free (Developer) | Free | Watermarked exports, limited SDK calls, non‑commercial testing only | Developers prototyping AR features |
| Starter | $199/month | ~50K SDK calls/month, non‑watermarked low‑res exports, email support | Small apps testing production features |
| Business | $899/month | Higher concurrency, 500K SDK calls, Cloud avatar minutes included | Growing apps and marketing teams |
| Enterprise | Custom | Unlimited quota options, SLAs, white‑label SDKs, custom models | Large customers and white‑label deployments |
Choose Banuba over FaceUnity if you need both native mobile SDK performance and a cloud avatar rendering API for hybrid deployments.