Social Media AI monitoring for brand reputation intelligence
Brand24 is a social media AI monitoring and analytics platform that tracks brand mentions, sentiment, and influencer reach in real time. It's best suited for marketing teams and PR professionals who need continuous mention alerts and exportable reports; pricing begins at roughly $49/month (approx.), with higher tiers for increased mention volumes and API access.
Brand24 is a social media AI tool that monitors online mentions and sentiment for brands, products, and people. It aggregates mentions from social networks, forums, blogs and news sites to provide real-time alerts and measurable analytics. The primary capability is brand and reputation monitoring using boolean queries, sentiment scoring, and influencer scoring to prioritize coverage. Brand24’s key differentiator is its mention stream and alerting workflow tailored for PR and marketing teams — it surfaces crisis spikes and influencer opportunities. Pricing is accessible with a low-entry paid plan and a time-limited free trial for evaluation.
Brand24 is a social listening and social media AI monitoring platform originally launched by a Polish team to serve marketing, PR and customer experience professionals. Positioned as an affordable, self-serve alternative to enterprise listening suites, Brand24 collects public mentions across social networks, blogs, news sites, forums and other web sources. Its core value proposition is continuous mention capture and straightforward analytics—allowing teams to detect brand crises, measure campaign reach, and quantify influencer impact without heavy onboarding.
Key features include real-time mention tracking with a live mention feed and Boolean query builder so you can target exact phrases, exclusions and hashtags. Sentiment analysis tags mentions positive/negative/neutral and can be filtered by source to spot reputation shifts; Brand24 also exposes mention volume trends and reach estimates to quantify visibility. The platform provides influencer scoring to rank authors by estimated reach and engagement, automated daily or weekly PDF reports for stakeholders, and CSV export plus a public REST API for integrations and custom dashboards. Notifications can be routed to Slack, Microsoft Teams or via email, and Zapier support enables automated downstream workflows.
Pricing starts with a free trial (time-limited) and then moves to paid plans: entry-level plans (approx. $49/month) include a single project, baseline mention volume and basic exports; mid-tier plans (approx. $149/month) increase mentions, add more projects and historical data retention; professional/business tiers (approx. $199–299/month) expand user seats, add API access and advanced reporting; enterprise pricing is custom for very high mention volumes and white-glove onboarding. There is no permanently free plan with unlimited monitoring—most buyers use the trial to validate queries then choose a tier based on monthly mention volume and seats.
Marketing managers use Brand24 to measure campaign reach and reduce response time when mentions spike; for example, a Social Media Manager using it to cut mean time-to-respond by 50%. PR leads use Brand24 to detect negative sentiment and assemble crisis reports quickly. Customer Experience analysts monitor product keywords for early issue detection. Compared to enterprise platforms like Meltwater or Brandwatch, Brand24 trades some advanced analytics depth for affordability and faster setup, making it a practical choice for SMBs and mid-market teams.
Three capabilities that set Brand24 apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Individual | $49/mo (approx.) | Single project, baseline mentions/month, basic exports, 1 user | Solo marketers validating small campaigns |
| Team | $149/mo (approx.) | Multiple projects, higher mention allowance, 3–5 users, PDF reports | Small teams needing shared monitoring |
| Pro | $249/mo (approx.) | Expanded mentions, API access, advanced exports, 5+ users | Agencies and mid-market marketing teams |
| Enterprise | Custom | High-volume mentions, custom SLAs, dedicated onboarding | Large brands with high mention volumes |
Choose Brand24 over Meltwater if you prioritize affordable, real-time mention alerts and simpler setup for SMBs and mid-market teams.
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