Conversational chatbots that capture leads and book meetings
Tars is a conversational chatbot platform that builds rule-based and AI-enhanced chatbots for lead generation and customer conversations; it’s best for marketers and sales teams who need to convert website traffic into qualified leads, and its pricing is mid-market with both subscription plans and custom enterprise options.
Tars is a chatbot platform for creating conversational landing pages and website chatbots that qualify leads and book meetings. The tool focuses on guided, flow-based chatbots (often called conversational landing pages) and offers integrations with CRMs and calendar systems to funnel captured leads directly into sales workflows. Tars’ key differentiator is its form-to-chat conversion and visual builder that eliminates coding for conversational flows. It serves marketing teams, SMB sales teams, and agencies seeking higher conversion rates from paid ads and organic traffic. Pricing is subscription-based with tiered plans and a custom enterprise option for larger volumes.
Tars is a Bangalore-founded chatbot vendor that positioned itself early on as a specialist in conversational landing pages and lead-generation bot flows. Launched by founders with a focus on product-market fit in conversion optimization, the platform emphasizes replacing static web forms with guided chat experiences to increase completion rates. Tars’ core value proposition is converting more website visitors into leads by guiding users through a decision tree-style conversation instead of a long form, then routing qualified leads to CRM or agents. The product is used internationally and markets itself primarily to growth teams and agencies focused on performance marketing.
Tars’ feature set centers on a visual drag-and-drop flow builder for creating conditional conversation paths, a template library for common use cases (lead capture, appointment booking, FAQ bots), and integrations to push leads into tools like Zapier, HubSpot, and Google Calendar. The builder supports custom variables, branching logic, and attachments (collect files and images). The platform also provides analytics dashboards with conversion metrics per bot and per step, A/B testing of bot flows, and webhooks for real-time lead delivery. Recent updates emphasize easier publishing as conversational landing pages and direct calendar booking to reduce handoffs between marketing and sales.
For pricing, Tars offers a limited trial and several paid plans plus custom enterprise agreements. As of 2026, published plans start with a lower-tier subscription (monthly seat-based or bot-based pricing) and scale up to teams and enterprise pricing that add more bots, higher monthly conversations, and white-label options; exact monthly prices are available on Tars’ pricing page or via sales for volume discounts. The company also sells add-ons such as additional conversation credits and premium support. There is no fully unlimited free tier; trials let you test the builder and a small number of conversations before committing to a paid plan. Larger customers pay custom pricing tied to SLA, bot volume, and integration needs.
Tars is adopted by marketing managers and sales ops teams to convert PPC and organic landing traffic, and by customer success teams to offload routine queries. For example, a Demand Generation Manager uses Tars to increase landing-page conversion rate by replacing forms with a 5-step conversational flow that captures email, company, and intent data. A Sales Operations Lead uses Tars to qualify inbound leads and automatically create HubSpot contacts and schedule demo calls into Google Calendar. Compared to a competitor such as Intercom, Tars focuses more narrowly on conversion-driven conversational landing pages and template-driven bot flows rather than a full in-app messaging suite.
Three capabilities that set Tars apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Trial | Free | Limited-time access, test builder, small conversation quota | Trying the builder and templates |
| Starter | $99/month | One bot, ~2,000 conversations/month, basic integrations | Small businesses testing chat conversion |
| Business | $499/month | Multiple bots, ~10,000 conversations/month, analytics and A/B tests | Marketing teams and agencies |
| Enterprise | Custom | High-volume conversations, SLA, white-label, dedicated support | Large enterprises requiring SLAs |
Choose Tars over Landbot if you prioritize conversational landing pages and direct CRM/calendar lead routing for paid campaigns.
Head-to-head comparisons between Tars and top alternatives: