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Yellow.ai

Name: Yellow.ai
Author: IndiAI Tools Editorial Team

Enterprise chatbot platform for omnichannel customer automation

Free | Freemium | Paid | Enterprise ⭐⭐⭐⭐☆ 4.4/5 🤖 Chatbots & Agents 🕒 Updated April 20, 2026

IA Reviewed by the IndiAI Tools editorial team How we review →

Visit Yellow.ai ↗ Official website

Quick Verdict

Yellow.ai is an enterprise conversational AI platform that builds multilingual chatbots and voice agents for omnichannel customer and employee automation. It targets mid-market and large enterprises that need scalable bots with native WhatsApp Business API, Salesforce and Zendesk connectors, and custom enterprise pricing. Yellow.ai's focus on multilingual NLU and telephony integrations makes it best for companies seeking enterprise-grade automation with sales-contact pricing rather than transparent self-serve plans.

Yellow.ai is an enterprise conversational AI platform for chatbots and voice agents that automates customer and employee experiences across channels. The platform's primary capability is building omnichannel bots with multilingual NLU and live-agent handoff designed to reduce support volume and speed resolution. Yellow.ai differentiates by shipping enterprise connectors (WhatsApp Business API, Salesforce, Zendesk) and a low-code Bot Studio aimed at operations teams. It serves customer success, HR, and contact-center teams at medium-to-large organizations. Pricing is primarily enterprise-focused with a free trial and paid plans available via contact sales.

About Yellow.ai

Yellow.ai is a conversational AI company founded in India that positions itself as an enterprise-grade chatbots and voice automation platform. Originally launched as Yellow Messenger, the company rebranded to Yellow.ai and emphasizes large-scale deployments across customer support, sales, and HR workflows. Its core value proposition is enabling businesses to create, deploy, and measure bots across messaging, voice and web channels without replacing legacy systems. The vendor focuses on enterprises that require compliance, multilingual support, and pre-built integrations rather than SMB self-serve subscriptions.

The product suite centers on a visual Bot Studio/Flow builder for designing conversation flows, a multilingual NLU engine supporting 100+ languages, and a voice layer that plugs into telephony via SIP and cloud telephony vendors. Real features include native WhatsApp Business API integration, omnichannel routing to channels such as WhatsApp, Facebook Messenger, SMS and web chat, and live-agent handoff with contextual CRM pop-ups. Analytics and conversation insights provide intent-level reporting, funnel conversion metrics and A/B testing for bot flows. Additional capabilities include API orchestration for backend systems, role-based access controls, and compliance features for data residency and GDPR-related controls.

Yellow.ai's pricing is not published as simple monthly tiers on its public site; it offers a free trial and several enterprise-focused paid plans sold via sales teams. The free trial typically provides limited access to the Bot Studio, basic analytics and a sandbox channel for testing. Paid pricing is custom and scales with active conversation volumes, number of channels (voice/WhatsApp add-ons), and advanced features like dedicated SLAs, on-prem or private cloud options, and premium support. Enterprise customers receive negotiated per-conversation or per-seat rates and options for annual contracts, deployment assistance, and integration services.

Typical users include contact center managers deploying automated customer support to deflect tickets and reduce average handling time, and HR automation leads creating onboarding bots to reduce manual HR queries. For example, a Customer Service Manager uses Yellow.ai to cut ticket volume via self-service flows, while an HR Director automates 24/7 policy responses for employees. Marketing operations teams also deploy it for lead qualification on messaging channels. Compared to competitors like LivePerson, Yellow.ai leans heavily on enterprise integration connectors and multilingual NLU rather than transparent self-serve pricing or a marketplace of third-party templates.

What makes Yellow.ai different

Three capabilities that set Yellow.ai apart from its nearest competitors.

✨ Native WhatsApp Business API integration and enterprise billing for high-volume messaging.
✨ Multilingual NLU architecture built to manage 100+ languages and locale-specific models.
✨ Enterprise connectors like Salesforce and Zendesk shipped as out-of-the-box integrations.

Is Yellow.ai right for you?

✅ Best for

Contact center managers who need to deflect support tickets at scale
HR leaders who need 24/7 employee self-service and onboarding automation
Marketing ops who need conversational lead qualification over messaging
IT integrators who need enterprise-grade connectors and compliance controls

❌ Skip it if

Skip if you need transparent self-serve monthly pricing without sales contact.
Skip if you require an open-source framework or fully on-prem free tools.

✅ Pros

Enterprise-grade omnichannel support including native WhatsApp Business API integration
Supports 100+ languages, enabling regional deployments without separate vendors
Built-in analytics and A/B testing for optimizing conversational funnels

❌ Cons

Public pricing is not published; most plans require sales engagement and custom contracts
Smaller teams may find the platform oriented toward enterprise deployment complexity

Yellow.ai Pricing Plans

Current tiers and what you get at each price point. Verified against the vendor's pricing page.

Plan	Price	What you get	Best for
Free Trial	Free	14-day sandbox with limited channels and Bot Studio access	Testing core features and proof-of-concept teams
Growth	Custom	Paid per-conversation thresholds; limited channels, basic SLA	Mid-market teams needing growth-scale automation
Enterprise	Custom	High-volume conversations, multi-channel, dedicated support	Large enterprises requiring integrations and SLAs

Best Use Cases

Customer Service Manager using it to reduce ticket volume by automating common inquiries
HR Director using it to automate onboarding queries and cut HR manual workload
Marketing Operations Manager using it to qualify leads on WhatsApp and increase MQL conversion

Integrations

WhatsApp Business API Salesforce Zendesk

How to Use Yellow.ai

1
Create a workspace and new bot

Sign in, open the Dashboard and click Create Bot (or New Project). Name the bot, choose language and template. Success looks like a new bot card in your workspace and the Bot Studio link appearing.
2
Build conversation flows in Bot Studio

Open Bot Studio (Flow Builder), drag nodes for intents, add utterances, and configure API actions. Save and run a test in the Studio Test Console to verify expected replies and variables.
3
Connect a channel via Integrations

Go to Integrations > Channels, choose WhatsApp or Web Chat, and follow the on-screen steps to link credentials. A successful connection shows channel status as Active and allows live testing.
4
Deploy and monitor in Analytics

Click Deploy, choose environment (sandbox/production), then open Analytics > Conversations to monitor intents, fallbacks and conversion funnels. Success is visible conversation metrics and reduced fallbacks.

Yellow.ai vs Alternatives

Bottom line

Choose Yellow.ai over LivePerson if you require deeper multilingual NLU and native WhatsApp Business API connectors for enterprise deployments.

Head-to-head comparisons between Yellow.ai and top alternatives:

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Frequently Asked Questions

How much does Yellow.ai cost?+

Yellow.ai uses custom enterprise pricing through sales contact. Pricing is typically negotiated as per-conversation or per-seat with annual contracts. Public site lists a free trial but no fixed monthly tiers; final cost depends on channels (voice/WhatsApp add-ons), SLA level, and integration/support needs, so contacting Yellow.ai sales yields an exact quote based on expected volumes and features.

Is there a free version of Yellow.ai?+

There is a free trial/sandbox available. The trial gives limited access to Bot Studio, a test channel and basic analytics for a short evaluation period. Full production features—high-volume channels, dedicated SLAs, and enterprise connectors—require paid plans sold via custom contracts, so the trial is intended for proof-of-concept rather than full production use.

How does Yellow.ai compare to LivePerson?+

Yellow.ai emphasizes multilingual NLU and native WhatsApp Business API connectors. Compared with LivePerson, Yellow.ai targets enterprise integration depth with Salesforce/Zendesk connectors and locale-focused models, while LivePerson offers broader conversational commerce tooling and a larger marketplace of managed services.

What is Yellow.ai best used for?+

Yellow.ai is best for enterprise customer support and HR automation across messaging and voice channels. It's suited to building scalable bots for WhatsApp and web chat, deflecting support tickets, automating employee self-service, and surfacing analytics for intent conversion optimization.

How do I get started with Yellow.ai?+

Start with the free trial/sandbox on the Yellow.ai website. Create a bot in the Dashboard, use Bot Studio to design flows, connect a test channel via Integrations, and use the Test Console and Analytics to validate performance before contacting sales for production pricing.