Written by Rahul Gupta » Updated on: October 06th, 2023
By now, it’s become common knowledge that every company needs to maintain a strong online presence. Some small businesses and local service providers opt for a social media page in place of a website. However, having a website is the best way to reach your target audience. Unfortunately, simply putting up a site won’t magically get customers rolling into your business.
First, you’ll have to take steps to ensure your target demographic can find you online. The best method to accomplish this is to implement SEO techniques. To help you get started, we will explain what SEO is and the ways to build a website design with effective SEO.
Search Engine Optimization (SEO) is a set of design principles and techniques you can use when creating your website and its content to stand out and reach new users. By optimizing your website and its content, you can appeal to what search engines are looking for. This will bring up your website in more searches and give you a better position in search engine results pages (SERPS).
SEO can make your website much more visible to users. In turn, if you build a website design with effective SEO, you will see an increase in organic traffic. This type of traffic represents free (unpaid) traffic, which means that users arrive at your website directly from search engines instead of clicking on ads.
Although this may sound confusing and highly technical, you can implement SEO in several ways. However, for the best results, it’s recommended that you conduct a comprehensive SEO audit and do a complete website overhaul. You must understand that most SEO techniques take some time before showing results. Therefore, you shouldn’t panic and think you are doing something wrong.
As online users get increasingly bombarded with ads, marketing experts have encountered diminishing returns from their promotional campaigns. Ideally, instead of targeting your audience with annoying messages, you should find a way to draw in your customers naturally. That’s where SEO can step in.
If your products and services are solving users’ problems and fulfilling basic needs, then all you need to do is to let potential customers know you exist and give them an easy way to find you. The obvious choice is to improve your visibility by boosting SEO. You’ll see increased traffic and conversions if your website constantly gets brought up in user searches when they look up keywords relevant to your niche.
On-page SEO constitutes improving your web pages and their content. These improvements include ensuring your content is structured with title tags, headings, and subheadings and checking if the URL links and images function. Any changes you can make to your site pages fall under on-page SEO.
An often-overlooked aspect of page optimization is improving your media optimization. Images that are not optimized can slow your page speed down to a crawl. In turn, this can drive users away from your website and increase your bounce rate. Search engines will also pick up on this and drop your ranking. Investing in your website’s graphic design is the best course of action. Improving your visual presentation can also have a beneficial effect on your website’s overall appeal.
Although it may sound counterintuitive, you can apply many SEO techniques outside your website to improve your ranking. One of the most popular methods is to attempt external link-building on websites with good authority. This is the best way to promote your brand and direct users from other websites to your landing pages. However, getting other industry-relevant websites to host your links isn’t always easy. Perhaps you could offer to write a guest article on their blog, and in return, they will allow you to place a link in the body of the text.
These methods include all the technical aspects of improving your website’s speed and load times. The faster loading speed will help with increasing conversions with web design, so it’s a good idea to explore technical SEO to get more people to convert. Elements of technical SEO include:
Depending on your business type, a significant percentage of your customers might come from your local area. Local customers can be particularly essential for small businesses or service-based companies. Therefore, it makes sense to improve your visibility on local searches.
First, you can optimize your Google Business profile to get featured on Google’s map pack. Update all relevant information and use consistent business listings in all online directories. You should also regularly post pictures and ask your customers to leave a review.
Another method of improving local SEO is to create specialized landing pages. These pages should feature your business listing. You could also host or sponsor local events to get your business mentioned in the local press and media outlets.
As you can see, there are many straightforward techniques you can immediately apply to boost your SEO. Of course, some methods require higher technical knowledge and web design literacy. If you feel you are over your head, feel free to contact us to see how we can help you grow your business. However, you should remember that SEO isn’t a one-and-done affair. To maintain your website’s rankings, we suggest regularly running SEO audits and continually improving your website and content.
Modern web design and SEO go hand in hand. We’ve covered the essential ways to build a website design with effective SEO. Now it’s up to you to make a few improvements to your website and draw in more visitors. With some care and optimization, your website will quickly climb the ranks of search engine results pages, helping you generate more leads and boosting your bottom line.