Australia Biscuits Market Trends & Forecast: Key Factors Driving Growth to USD 4.60 Billion by 2028

The Australian biscuits market, valued at USD 3.67 billion in 2022, is anticipated to grow at a compound annual growth rate (CAGR) of 3.50% during the forecast period from 2023 to 2028.

The robust growth is attributed to evolving consumer preferences, an increasingly young population, and the introduction of diverse product offerings. This report explores the key drivers, trends, and dynamics shaping the Australian biscuits market.

Australia Biscuits Market Overview

The biscuit industry in Australia has undergone significant transformation over the past few years. The growing demand for light snacks, influenced by hectic lifestyles and the convenience of biscuits, has been a key factor driving the market. With a rising population of young individuals and a shift towards healthier snacking options, the market is poised for sustained growth.

Key Australia Biscuits Market Drivers

1. Changing Consumer Preferences

The preferences of Australian consumers have evolved, with a growing inclination towards light, convenient snacks. Biscuits are versatile, serving as snacks, breakfast options, or travel-friendly food items. Their adaptability to diverse occasions is fueling their popularity.

2. Growing Young Population

According to the Australian Institute of Health and Welfare, 47% (1.5 million) of young Australians were aged 15-19, and 53% (1.7 million) were aged 20-24 in 2021. This demographic segment is a significant consumer base for biscuits, driving demand for innovative and trendy product offerings.

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3. Health-Conscious Lifestyles

Australians are increasingly adopting modern, health-conscious lifestyles. There is a growing awareness of the importance of a balanced diet, leading to a demand for biscuits with low-fat, low-sugar, and high-fiber content. Companies are responding with healthier product variants to cater to this segment.

4. Expansion of Retail Channels

The proliferation of supermarkets, hypermarkets, and online platforms has enhanced the visibility and accessibility of biscuits. The online segment, in particular, is experiencing exponential growth due to its convenience, wide selection, and competitive pricing.

Key Trends in the Australia Biscuits Market 

• Product Diversification: The biscuit industry is witnessing significant diversification in product types. Categories such as plain biscuits, cookies, cream-filled biscuits, crackers, and crispbreads are catering to varied consumer preferences. Notably, plain biscuits dominate the market due to their versatility and compatibility with spreads, toppings, and beverages.
• Innovation in Flavors and Packaging: To attract consumers, manufacturers are focusing on introducing new flavors and innovative packaging. These efforts enhance product appeal and shelf life, contributing to increased consumer interest and repeat purchases.
• Healthier Alternatives: The launch of healthier biscuit options, such as those with reduced sugar or carbs and enhanced nutritional value, is a prominent trend. For example, in 2022, Arnott’s Biscuits Limited introduced “Scotch Finger and Shortbread Cream” biscuits with 50% less sugar, targeting health-conscious consumers.
• Snacking on the Go: The increasing adoption of busy, urban lifestyles has led to a rise in demand for convenient snacking options. Biscuits, being portable and ready-to-eat, are a preferred choice for consumers on the move.

Australia Biscuits Market Segmentation Analysis

1. By Product Type

The market is segmented into plain biscuits, cookies, sandwiched biscuits, crackers & crispbreads, and others. Among these, plain biscuits dominate the market due to their simple flavor profile and adaptability to various uses.

2. By Distribution Channel

The distribution channels for biscuits include:

• Supermarkets/Hypermarkets: These remain the most popular channels due to their wide product availability and promotional offers.

• Convenience Stores & Independent Small Grocers: These outlets cater to immediate purchase needs.

• Online Platforms: The fastest-growing segment, driven by ease of access, discounts, and doorstep delivery.

• Others: Specialty stores and direct sales also contribute to the market.

3. By Region

The Australian biscuits market is geographically segmented into key regions, each with unique consumption patterns and preferences. Urban areas dominate due to higher disposable incomes and changing lifestyles.

Competitive Landscape of Australia Biscuits Market 

Key Australia Biscuits Market Players

The Australian biscuits market is characterized by intense competition among established and emerging players. Key players include:

1. Arnott’s Biscuits Holdings Pty Limited

   • A market leader known for its innovative product offerings and focus on quality.

2. Green's Foods Holdings Pty Limited

   • Specializes in premium biscuit options catering to niche markets.

3. Unibic Australia Pty Ltd

   • Renowned for its diverse product range and consistent quality.

4. Waterwheel Premium Foods Pty Limited (Waterthins)

   • Focuses on gourmet biscuits and premium crackers.

5. Byron Bay Cookie Company

   • Known for its artisanal cookies and unique flavor profiles.

6. Mondelez International

   • A global player with a strong presence in Australia, offering a wide range of biscuits.

7. Ferrero Australia Pty Ltd (Kinder)

   • Expanding its biscuit range, as seen with the launch of Kinder Tronky in 2023.

8. Mickies Bikkies Pty Ltd (Kez Kitchen)

   • A key player focusing on high-quality, handcrafted biscuits.

9. Kinrise Pty Ltd

   • Known for its diverse product portfolio.

10. Emmaline's Country Kitchen

    • Specializes in traditional-style biscuits and baked goods.

Recent Developments

• Kinder Tronky Launch (2023): Kinder introduced a new bite-sized biscuit in Australia and New Zealand, featuring layers of cookie crumbs, milky cream, and Kinder chocolate. This innovation highlights the trend of creating unique, indulgent treats.

• Health-Focused Products: Arnott’s Biscuits Limited launched low-sugar variants, reflecting the increasing focus on healthier options.

Growth Opportunities

1. Innovations in Product Development

With changing consumer preferences, there is ample opportunity for manufacturers to innovate and diversify their product offerings. Introducing gluten-free, vegan, and organic biscuits can cater to niche markets and expand the consumer base.

2. Expansion of Online Platforms

The rapid growth of e-commerce presents a significant opportunity for biscuit manufacturers. Partnering with online retailers and optimizing direct-to-consumer channels can boost sales and reach.

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3. Focus on Sustainable Packaging

Sustainability is becoming a critical factor for consumers. Adopting eco-friendly packaging solutions can enhance brand image and attract environmentally conscious buyers.

4. Export Potential

The high quality and innovative flavors of Australian biscuits present opportunities for export to international markets, particularly in Asia-Pacific and the Middle East.

Challenges in the Australia Biscuits Market 

Intense Competition

The market’s competitive landscape poses challenges for new entrants and smaller players. Established brands have significant market share and strong consumer loyalty.

Rising Raw Material Costs

Fluctuations in the cost of raw materials, such as wheat and sugar, can impact profit margins and pricing strategies.

Consumer Awareness of Health Issues

While health-conscious products are an opportunity, they also present challenges. Consumers are becoming more critical of ingredients, demanding transparency and accountability from manufacturers.

Conclusion

The Australian biscuits market is poised for steady growth, driven by evolving consumer preferences, a young population, and innovations in product offerings.

Key players are responding to trends such as health-conscious snacking, sustainable packaging, and online retailing to remain competitive.

By leveraging opportunities for product innovation, market expansion, and addressing sustainability concerns, the industry is set to achieve robust growth during the forecast period.

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