Written by Rashi » Updated on: July 10th, 2025 34 views
The latest report by IMARC Group, titled “Australia Sports & Energy Drinks Market Report by Product Type, Type, Packaging, Distribution Channel, and Region 2025–2033,” offers a comprehensive analysis of the Australia sports and energy drinks market growth. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The Australia sports and energy drinks market size reached 133.5 million litres in 2024. Looking forward, IMARC Group expects the market to reach 226.7 million litres by 2033, exhibiting a growth rate (CAGR) of 5.58% during 2025–2033.
Base Year: 2024
Forecast Years: 2025–2033
Historical Years: 2019–2024
Market Size in 2024: 133.5 million litres
Market Forecast in 2033: 226.7 million litres
Market Growth Rate 2025–2033: 5.58%
The Australia sports and energy drinks market is growing steadily, propelled by heightened health and fitness awareness, rising athletic participation, and consumer demand for functional hydration and energy products. Low sugar and clean label formulations are gaining traction, with brands innovating to include vitamins, minerals, and natural ingredients. Both retail (supermarkets, convenience stores) and out of home channels (bars, cafés, gyms) are expanding distribution. Leading brands—including Red Bull, Monster, and local favorites like V Energy and Staminade—maintain strong market presence supported by active marketing in gyms and sporting venues.
Request For Sample Report:
https://www.imarcgroup.com/australia-sports-energy-drinks-market/requestsample
Shift toward Low Sugar, Functional Beverages:
Consumers are gravitating toward low sugar, vitamin fortified, and natural ingredient drinks. This shift is driven by growing health consciousness and regulatory guidance on caffeine intake, pushing brands like Mizone and V Energy to diversify portfolios to meet clean label demands.
Booming Fitness Culture and Multifunction Hydration Needs:
Consistent participation in sports and outdoor activities is expanding market demand. Multifunctional hydration products with electrolytes, energy, and recovery benefits are becoming popular among athletes and health focused consumers. This trend aligns with growth across home, gym, and out of home channels.
Regulatory Oversight and Safety Trends:
Regulatory impacts—including caffeine limits and school restrictions on high caffeine drinks—are influencing product innovation and labeling. Brands are emphasizing safety alongside energy and performance claims to comply with standards and maintain consumer trust.
1. By Product Type:
• Energy Drinks
• Sports Drinks
2. By Type:
• Regular (Standard)
• Sugar Free/Low Calorie
3. By Packaging Type:
• Cans
• Bottles
• Others
4. By Distribution Channel:
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Stores
• On Trade (Cafés, Bars, Gyms)
• Others
5. By Region:
• New South Wales
• Victoria
• Queensland
• Western Australia
• Others
Browse Full Report with TOC & List of Figures:
https://www.imarcgroup.com/australia-sports-energy-drinks-market
• June 2025: Electrolyte enhanced hydration products are becoming mainstream wellness staples for Australians, with multifunctional hydration emerging as the next big trend.
• May 2025: Coca Cola Europacific Partners is investing AUD 75 million in its Brisbane canning plant to meet surging energy drink demand, boosting production capacity by 120,000 cans/hour and creating new jobs.
1. Market Performance (2019–2024)
2. Market Outlook (2025–2033)
3. COVID-19 Impact on the Market
4. Porter’s Five Forces Analysis
5. Strategic Recommendations
6. Historical, Current and Future Market Trends
7. Market Drivers and Success Factors
8. SWOT Analysis
9. Structure of the Market
10. Value Chain Analysis
11. Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
Ask analyst for your customized sample:
https://www.imarcgroup.com/request?type=report&id=33037&flag=E
About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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