Certified Digital Marketing Course_Skillfloor Chennai

Certified Digital Marketing Course_Skillfloor Chennai

. What Is Digital Marketing

 Digital marketing is the art and science of promoting brands, services, or products using online channels. Imagine reaching millions through Google, Facebook, Instagram, YouTube, email even WhatsApp without ever stepping out. It’s marketing powered by data, analytics, and targeting.

• Why it matters: 74% of consumers check online before buying, and the global digital ad market is expected to near $1 trillion by 2027.

• In hubs like Chennai, every small and medium business is now marketing online to stay visible.

2. How Does Digital Marketing Work

1. Awareness – Getting users to first see your brand.

2. Interest – Content, ads, social posts spark curiosity.

3. Consideration – Reviews, blog posts, email sequences nudge them closer.

4. Conversion – They buy, sign up, or act.

5. Retention – Re-engage through follow-up campaigns.

6. Advocacy – Happy customers share your brand with others.

3. Career Growth in Digital Marketing

Typical Roles & Salaries:

• Digital Marketing Executive: ₹3–6 LPA

• SEO Specialist: ₹3.5–7 LPA

• PPC/SEM/Paid Ads Expert: ₹4–8 LPA

• Social Media Manager: ₹5–12 LPA

• Content Marketing Manager: ₹5–10 LPA

• Campaign Manager: CEO of the campaign world—₹8–15 LPA

• Senior / Head / Consultant: ₹15–30 LPA+ Plus, freelancing, remote roles, and entrepreneurship open doors to potentially six-figure incomes.

Demand & Outlook:

• The Indian digital ad market is booming.

• Start-ups and local businesses in Chennai want digital marketers.

• Chennai hosts networking events and exciting internship/job opportunities.

4. Key Tools in Digital Marketing

• SEO: Google Analytics, Google Search Console, SEMrush, Ahrefs.

• Paid Ads: Google Ads, Meta Ads Manager (Facebook/Instagram), Google Shopping.

• Social media: Hootsuite, Buffer, Canva for creatives.

• Email/Automation: Mailchimp, HubSpot.

• Analytics & Data: GA4, Tag Manager, Excel.

• Others: ChatGPT/AI for content/personalization, Heatmap tools or A/B testing software.

5. Important Keywords

• SEO / SEM / PPC

• SERP / Keyword Research / Long-tail Keywords

• CTR, CPC, CPC, CPM, ROAS

• Conversion / Funnel / Landing Page

• Bounce Rate / Session Duration

• A/B Testing / Split Testing

• Organic vs Paid Traffic

• Lead Magnet / Subscriber

• Retargeting / Remarketing

• Impressions / Engagement Rate / Reach

• Meta Tags / H1-H6 Tags

• ALT Tags / Structured Data / Schema

• Heatmap / Funnel Analytics

6. Why Choose Skillfloor in Chennai?

Top Reasons:

1. Comprehensive Curriculum

o Covers SEO, SEM, SMM, content, email, analytics, affiliate/influencer marketing.

2. Real-Time Projects & Internship

o Work on 10+ live campaigns, and a 1-month internship to build your portfolio.

3. Expert Instructors

o Trainers are industry pros with current experience.

4. Certifications

o Includes Google, HubSpot, SEMrush, IIDMC, and Skillfloor certifications.

5. Affordable & Flexible

o Courses start at ₹14,900. EMI and weekday/weekend & online/offline options available.

6. Career Support

o Resume assistance, mock interviews, job referrals, and placement help.

7. Lifetime Access & Updates

o Unlimited access to materials even after graduation.

8. Network & Community

o Engagement with peers, alumni, industry events network for life!

9. Proven Track Record

o 100,000+ learners, 50+ mentors, 50k+ batches worldwide.

7. Frequently Asked Questions (FAQs)

Q1: Do I need technical skills?

Not to start! You’ll learn tools, data, content most require basic tech. Skillfloor takes you from zero to pro.

Q2: Can I unroll while working or studying?

Yes—Skillfloor offers flexible formats (online, offline, weekend batches).

Q3: Will I get placement?

You receive resume help, interview prep, and referrals. Many students land jobs follow-ups are key.

Q4: Is ₹14,900 really everything?

Yes! That covers 120+ hours, certifications, projects, internship, and lifetime content. EMI options make it easy.

Q5: Are certifications recognised?

Absolutely—Skillfloor partners with Google, IIDMC, SEMrush, and HubSpot.

Q6: Is digital marketing still in demand?

Big time! Though entry salaries start modestly, experienced marketers can significantly outperform their peers.

Q7: Do I need to be creative/writer?

Creativity helps, especially in content/social media roles but data-driven minds thrive too. The balance of analytics + creativity is gold.

8. Final Thoughts

• Digital marketing is far more than ads it’s a multi-technique, data-driven field spanning SEO, social media, content, email, affiliates, analytics, & more.

• Career growth is solid from ₹3 LPA entry to ₹15–30 LPA senior roles or freelance riches.

• Skillfloor in Chennai brings it all: affordable, practical, and job focused. With real-time projects, internship support, global certifications, and lifetime resources, it’s made for results.

• Whether you’re a professional switcher, or an entrepreneur, this course sets you up practically and confidently.