Written by Andy Campbell » Updated on: July 26th, 2024
Communicating is the primary function of the internet. As opposed to servers communicating with other servers, humans communicate with other servers. In the event that the individual in front of you does not answer, what are the consequences? Or are you required to wait for a few seconds at all times? That can be really aggravating. This is something that is highly applicable to the internet as well; when you have to wait time and time again to receive an answer, it can be incredibly frustrating.
Now, picture how much slower this is when you consider the way in which servers communicate with one another. They are asking about new resources or modifications on a consistent basis. If even one of the servers takes a long time to react, it will cause every single resource to be delayed.
Not only is it vital to have a website that is fast-performing, but it is also essential to have quality web design and content. If the amount of time it takes for your website to load is equal to or greater than three seconds, you should start looking into the causes behind it. Take note of the following, which are just a few of the many probable reasons you should do so.
1. An Unsuitable Location for the Server
Due to the fact that the information that is necessary to produce the ring must travel a greater distance, the connection time for long-distance conversations is significantly longer. There will be more satellites to communicate through if there are more connections. When it comes to a website, the situation is exactly the same. If this distance is greater, then the website will load more slowly.
When a user from the United States visits a website that is hosted on a server located in Denmark, the browser ping that is necessary to load the website must first go halfway across the world, then request access to the data that is required, and finally travel halfway back across the world to connect to the device that the user is using.
2. The server's performance is poor
Pinging the server is what happens when a user clicks on a website. This means that the browser sends a request to the server for all of the information and data that is necessary to load the website. As an analogy, consider what takes place when a car key is used to start the engine. The amount of time it takes for the server to react increases when its performance is not up to par.
Even though everything else is operating without a hitch, a weak server performance will cause the speed of the website to go down. There is a strong correlation between the quality of the web host and the performance of the server. Web hosting that are more affordable will provide a shared server. This indicates that a website takes up space and utilizes resources that are shared with multiple other websites. The reason that each site is low in this scenario is because it is waiting in line with other sites.
3. Excessive amounts of Flash videos
Although Flash is helpful for increasing the level of engagement on a website, it also has the potential to slow down the rate at which a page loads. There is a tendency for flash material to be heavier, and its presence will have an effect on the rate at which a website runs. It is recommended that the size of the Flash files be reduced or that they be removed entirely. When looking to replace existing Flash content, you should look for alternatives that use HTML5, which typically have file sizes that are easier to handle.
4. A Huge Amount of Traffic
It is only possible for a web server to accommodate requests from a specific number of visitors at any given level. When that threshold is exceeded, the page will load more slowly. For example, the more traffic that is on an e-commerce portal, the slower the website will load. Considering the increased number of visitors, it is possible that the service providers will need to allocate additional resources to the website. Without an upgrade, however, the services that are currently offered will not be sufficient, which will result in a slower loading time for the website and a lower conversion rate.
5. A Density of Code
The speed at which a website loads will be negatively impacted by large and dense web elements, as was explained above. The code that is used to make the website is among of the densest things in existence. As an illustration, Facebook is constructed on a platform that contains approximately 62 million lines of code. 2 billion are owned by Google.
It is estimated that fifty million lines of code are utilized by the Large Hadron Collider, which is not only the largest machine in the world but also the largest particle collider in the world with the highest energy potential. It is inevitable that a website will experience a slowdown due to the dense and comprehensive code if it does not own the resources necessary to ship and execute dense and broad regulation.
6. Enhanced requests made over HTTP
An increase in the number of HTTP requests will occur if a website has an excessive amount of JavaScript, CSS, and picture files combined. When this occurs, the browser sends an excessive number of requests to the server in order to load a large number of files from the server whenever someone visits the page. This would, of course, result in a website that loads more slowly.
7. Too Many Advertisements
As much as advertisements are a great method to monetize websites that receive a lot of traffic, they also have the potential to slow down web pages. A greater number of advertisements results in an increase in the number of HTTP requests, and the impact that these requests have on the speed at which a website loads has been discussed previously.
In this aspect, advertisements that are rich in media are extremely harmful. When a website is cluttered with distracting elements such as pop-ups and pop-unders, interstitials, and auto-downloads, consumers will have to wait a significantly longer period of time for the actual content of the website to load.
8. Methods of Caching That Are Not Sufficient
With the use of a method known as caching, a browser can keep material that is often used in its cached memory. This means that the browser will not have to load all of the data again the next time the website is visited because it will avoid doing so. This results in a quicker loading time because the data can be retrieved more quickly. The website would have to load all of the files each time if caching were not implemented. At a time when this problem may be readily resolved, it is needless and will negatively impact the user experience.
9. It does not have a CDN
Content distribution networks, often known as CDNs, are dispersed networks that consist of separate servers that are placed in a number of different geographic regions. They are utilized to provide website visitors with content that is more readily available, more visible, and more proficient in terms of performance. It is explained in the second point of this article why the location of the server is important for the speed at which pages load.
A content delivery network (CDN) assigns local servers to a website. The website will have access to a server in the United States for its visitors from the United States, and a server in Denmark for its visitors from Denmark.
This reduces the round-trip time (RTT) of the online content and facilitates the loading of web pages at a much faster rate. Refer to this page for information on how to make websites run more quickly in order to resolve these concerns. It is necessary to evaluate the website after those approaches have been implemented in order to determine whether or not the speed of the website has improved. This verification must be carried out on actual devices under actual user situations, as is the case in every instance.
10. Using an Outdated Content Management System
The process of creating, managing, and modifying digital material is referred to as a Content Management System (CMS). The management of content for websites and businesses is a common application for them. When you are managing a website with a content management system (CMS) like WordPress or Wix, you need to make sure that it has been installed with the most recent software updates and plugins that optimize the website's speed. Maintaining a current awareness of the most recent upgrades ensures that the program is clear of any defects or issues, particularly those that pertain to its speed.
The quickness with which a website loads is directly connected to the quality of the user experience. Therefore, prioritizing the optimization of the loading performance of your website should be your top priority, unless you are willing to risk losing potential traffic and money. You should begin by identifying the core cause of why the speed of your website is slow by using the factors that were presented above. The next step is to fix each of them in your own time.
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