How to Merge Amazon Listings: A Guide to Cleaner, More Profitable Product Pages

As an Amazon seller overseeing several ASINs, you have undoubtedly experienced the confusion caused by various listings, dispersed feedback, and perplexed buyers. One potent remedy? Combining identical or duplicate product listings into a single, simplified, authoritative product page is known as Amazon merge listings.

This post will explain how to combine Amazon listings, why it's important, and how expert assistance, such as Seller Pickle's Seller ASIN merger service, can streamline and secure the procedure.

Amazon Listing Merging: What Is It?

By instructing Amazon to combine two or more product listings that represent the same product, you can merge Amazon listings. This is frequently required when:

• For the same item, there are duplicate listings (typically made by separate merchants).
• Unintentionally, the same product is listed under several ASINs.
• A brand seeks to establish control of sporadic listings under its name.

Clear, well-structured catalogs are a benefit of Amazon's algorithm. Combining listings allows you to:

• Combine product evaluations to increase social proof.
• Boost organic search engine presence and simplify pricing and inventory control
• Keep your brand safe from shady listings or Purchase Box Loss

How to Combine Listings on Amazon: A Comprehensive Guide

Here's how Amazon sellers usually go about combining listings:

1. Determine Which Listings Need to Be Combined

Audit your catalog first. Two or more ASINs are probably eligible for merger if they reflect the same product in terms of brand, size, material, and packaging.

• Make use of resources such as
• Report on Amazon Inventory
• Manual checks (particularly if you oversee a smaller collection) and third-party audit tools

2. Verify the Product's Identity

Amazon only allows product mergers that are completely identical. This comprises:

• Dimensions of the product
• Size and color
• Ownership of the brand, UPC or EAN

Amazon may reject the merge request or, worse, penalize your seller account due to even small differences.

3. Select the main ASIN.

Decide which listing you wish to keep. Typically, this is:

• The listing with the most reviews
• The ASIN with a higher search engine ranking
• The one with steady revenue growth

The other ASINs will be redirected to this listing, which Amazon will maintain as the "master."

4. Send Seller Support a Merge Request.

Open a case by going to Amazon Seller Central. Give:

• The ASINs in question
• Evidence of their similarity, such as UPCs, photos, trademark registration, etc.
• Explicit justification for the merger

Alternatively, you can avoid the trouble and leave it to an expert.

For accuracy and speed, use a seller's ASIN merging service.

Incorrect merge request submissions may cause delays, rejected merges, or even account warnings. For this reason, a lot of merchants use a Seller ASIN merging service, such as SellerPickle.com.

What Seller Pickle contributes is as follows:

• thorough knowledge of Amazon's policies
• Quick and precise case submissions
• Advice regarding which ASINs are eligible for mergers
• Verification of compliance to prevent suspensions

Considering the value of recovered sales and enhanced listing performance, it's a low investment with a high return for just $99 per merging.

When to Use Variations vs. Merge Amazon Listings

"Should I create a variation listing or merge Amazon listings?" is a question that merchants frequently ask.

The distinction is as follows:

• When two listings on Amazon are identical, the listings are merged.
• Parent-Child variations are used when you sell the same product in multiple sizes, colors, or flavors.

Amazon suggests that you make a variant listing rather than merge your listings if there is simply one difference between them (such as color or packaging).

Additionally, Seller Pickle assists sellers with listing variants, making sure they adhere to Amazon's category-specific policies and steer clear of compliance problems.

Advantages of Combining Listings on Amazon

The benefits extend beyond appearances:

• Improved Client Experience  Listings with more reviews and consistent product information have a higher chance of earning the trust and purchase of customers.
• Increased Organic Ranking  Because they combine all of the prior interaction—clicks, sales, and reviews—into a single, effective page, merged listings typically rank higher.
• Reduced Operational Intricacy  Eliminating duplication makes it easier to manage pricing, supply, and advertising campaigns.
• Improved Brand Management  Unauthorized vendors are prevented from producing perplexing duplicate listings that damage brand credibility via merged listings.

Avoid These Errors When Combining Amazon Listings

• Amazon may suspend your listings or possibly your seller account if you merge non-identical products.
• Selecting the incorrect primary ASIN: Always merge into the listing that has more positive ratings and sales.
• Ignoring the necessary paperwork: UPCs, photos, or brand registration must support your request.

Using a service like Seller Pickle is quite beneficial in this situation because they are skilled at putting together your case for the highest likelihood of acceptance.

Concluding remarks

Whether you're managing a few SKUs or thousands, a clean and optimized product catalog is crucial to success on Amazon. Knowing how to merge Amazon listings the right way can give you an edge in visibility, conversion, and control.

Using a Seller ASIN merger service like SellerPickle.com removes uncertainty, saves time, and guarantees compliance for sellers who are busy or growing their business. Their knowledgeable staff will examine your case, get the required paperwork ready, and communicate with Seller Support directly on your behalf.

Take control of your catalog by merging Amazon listings now to avoid having multiple listings harm your brand or financial results.