How to Promote Your Live Streams

Several platforms facilitate live streaming set-up and make it available to users at the tap of a finger. Just a decade ago, it was a relatively newer piece of technology that drew eyeballs from everyone. However, right now, the live-streaming industry is full to the brim with talent. According to data, 92% of audiences watch videos daily, and 27% of them watch live streams specifically every week.

52% of global audiences said that watching videos was their main reason for going online. In such an environment, creators must know how to promote their content and reach their audiences. This article discusses all the ways you can push your content to the right audience.

Define Your Target Audience

If you're wondering how to start streaming and promote your material, it is important to determine who your demographic audience is. This is important to master even before you gather your streaming equipment.

For this, you must have a solid understanding of other creators in your niche and figure out how your content compares to it. You can figure out your target audience by gauging the tastes of audiences who consume content that is similar to yours. Keep in mind these factors when identifying your target demographic:

• Age
• Gender identity
• Location
• Interests

These can help you signal your content to the right people by curating your presentation and marketing strategies. It is also important to monitor the online behavior of your audience by interacting with them and experimenting with what they like to see and engage with the most. You can do this by posting interactive material or even short polls on your posts.

How to Choose the Right Live Streaming Platforms and Channels

While knowing your audience is an important part of promoting your published material, it doesn't tell the whole story. It is necessary to familiarize with the semantics of the platform. Let's look at some of the best streaming setup platforms available:

1. OnTheFly

This is a powerful streaming and multistreaming platform that allows creators to diversify their presence seamlessly. It has an easy learning curve, with professional editing suites, branding tools, and interactive chats.

2. YouTube Live

This is a viable platform if discoverability is your concern. All your previous streams are stored on your page, which can be manually searched and suggested to users.

3. Twitch

This is a great platform if you're a gamer. It has a large number of daily users which makes it a competitive but discoverable space.

4. Vimeo

This is another great platform to stream or multi-stream your videos which also allows you to embed your streams into any website.

All you need is basic live stream equipment for these platforms, and you're good to go.

10 Best Ways to Promote Live Stream

Now that we know some of the best places to stream, it's time to publish and promote your videos to your audience:

● Schedule Your Live Broadcasts In Advance

This is one way you can curate your streamer setup. Scheduling it ahead gives you and your audience an estimate of when they need to be available to catch your stream. After all, no one wants to go live and have no audience to stream to. Publishing the timings can prevent this by notifying your audiences about your schedule so they can plan.

● Promote Your Broadcast On Every Possible Platform

When you're a professional streamer, it is important to throw away all your inhibitions and promote yourself on every platform available. Always remember that it's perfectly acceptable to be your hype person in the realm of streaming! Let everyone know what you're streaming and when so they know when to turn up!

● Invite Guests Or Collaborate

It's always a good idea to feature guests in your stream setup who can add interest to your streams. This can be your friends or family whom you can have a conversational volley with and make the stream more lively or other streamers whom you have a good rapport with whom your audiences might like to see. This can be a change from simply talking into the camera and giving your audience something fresh and curious to view!

● Pin The Scheduled live-stream

So, you've already announced the schedule of your next stream to your audiences on every platform. Now the question arises, how do they find it? Making your videos navigable is also a part of the best streaming setup. One of the ways to make your stream visible is to pin the stream post ahead of going live. This way, your viewers know exactly which post to look for to tune into your life.

● Add Your Upcoming Live Stream to YouTube

Streams are often long, spanning over 4 to 5 hours or even longer. Many audience members would not have the time to engage with them but would still like to see your content. In such cases, it's always a good idea to post an edited and condensed version of your stream on YouTube for people to watch.

Not only does this give your content a second lease of life and revenue, but it also gains new views from different platforms.

● Put Your Instagram Bio To Good Use

One way to condense all your published material in one place is to have the master list linked to your Instagram bio. In this, you should include all your socials, shop links, or any place you wish to drive your viewers to.

● Create Banners & Cover Images

We live in times where the attention span of people is less, and it's important to capture the interest of people on the get-go. One of the ways to do this is to have attractive visual cues such as banners, thumbnails, and posters that motivate the audience to view your content.

● Involve Your Audience To Create What They Seek

As stated earlier, as a part of your demographic research, it is important to frequently engage your audience. However, this is also necessary for building long-term trust and camaraderie with your success so that they feel like their time and resources are being valued. Make polls or ask in your streams about what they'd like to see next and always take suggestions!

● Record Live Streams And Repurpose

While live streams are a part of ephemeral marketing, creators should make sure they aren't turned into one-hit wonders. Always back up and record your streams to repurpose them into other content. This can be a recap video to be posted on YouTube or shorts and reels.

● Take The Multistreaming Route

As stated earlier, optimizing and getting the most out of your creativity is crucial for sustaining your streaming career. Multistreaming enables you to stream on different platforms simultaneously, engaging audiences from different niches.

Conclusion

In a streaming environment that is getting increasingly saturated, it is important to be proactive when promoting your content. This is so that your creativity and efforts do not go to waste on a sparse audience count. In the initial days of your streaming career, it is normal to have fewer viewer counts or sometimes even none. However, as you develop your material and continue promoting on multiple platforms, your audience base is going to grow.

To make this process easier, leverage free live streaming platforms that provide you with multistreaming and diverse avenues for promotion. This way, you can reach a larger audience pool and make the most out of a single stream. Check out the platform for more details.