How Voice AI Marketing Automation Can Improve Customer Experience and Drive Sales in the UAE

Written by Divyanshi Kulkarni  ยป  Updated on: July 13th, 2024

Imagine a bustling retail company in Dubai, struggling to manage a flood of customer inquiries. With Voice AI, you can transform customer service. Instead of waiting on hold, customers engage instantly with an AI assistant that understands and responds to complex queries. This isn't just theory; in 2024, the MENA (Which includes UAE) region, with its high internet adoption and mobile-first communication, has embraced this change.

Statista projects the AI market in the MENA region will reach USD 1414 million. In 2024, 8.4 billion digital voice assistants will be in use. Voice AI in customer support, websites, and apps not only saves time but enhances the customer experience, driving sales and efficiency. These benefits show how embracing voice AI marketing automation can revolutionize business operations in the UAE.

The Application of Voice AI


Businesses can use Voice AI in a variety of ways to improve marketing operations and customer experience. The following are some of the main uses of Voice AI.

โ—ย  Control Conversations with Customers


The application of Voice AI in customer support is arguably the most significant. Businesses in the UAE, which are known for accepting the latest technologies, can automate a variety of customer engagement tasks with AI technology that can interpret human speech.

Voice assistants, voice recognition software, and chatbots can all help to achieve this. Voice AI can understand customer inquiries and provide automated responses, eliminating the need for a human to listen to every question and guide customers in the proper way.

โ—ย  Boost the Management of Your Company


Businesses can use voice AI marketing automation to automate a variety of administrative responsibilities, such as making appointments and conducting research. Businesses can save time and run much more efficiently by using voice commands to handle administrative tasks.

As previously stated, customer experience is another area in which this can be expanded. For instance, Voice AI can be used by some software and app developers to understand and reply to consumer inquiries.

โ—ย  Supporting Marketing Initiatives


Voice AI is a tool that can be used for consumer engagement. This can be done by directing customers toward your business and sending them interesting content through voice-based AI.
AI voice generator software is one such example. It can assist businesses in producing various types of marketing content, such as ebooks, podcasts, videos, and social media material.

Small businesses in the UAE can take advantage of marketing and content development opportunities through Voice AI that would not have been possible otherwise. Also, it makes it easier for you to translate marketing messaging into other languages like Arabic or English and find new uses for your current marketing materials.

Benefits of Voice AI for UAE Businesses


Voice AI offers endless possibilities for customer assistance for businesses in the UAE. Here are the top 3 of them:

โ—ย  Automated and Customized Consumer Communications


In customer service, personalization has shown to be revolutionary. Using their past information, the company can react to each customer in a unique way. Voice AI comes with software that can retrieve data from a database and use it for customer service.

Without any challenges or human involvement, all of this is possible. The responses can be used each time a customer contacts your voice AI chatbot if you automate them once.

โ—ย  Lower Expenses for Customer Service


There are several ways that customer support automation can reduce expenses. First of all, Voice AI handles a lot more questions at a considerably lower cost. Higher client satisfaction reduces the expense of gaining new clients, which is the second passive impact of implementing Voice AI. Businesses in the UAE can save a significant amount of working hours by using automation to complete boring, routine tasks.

โ—ย  No-Barrier Communication


With the use of artificial intelligence, a company can create a powerful platform for interactive communication where clients can speak with voice AI bots. A voice AI is a 24/7, multilingual, and customized support channel that can assist customers with any and all kinds of needs.


Voice AI allows companies to create a smooth and seamless communication channel that helps improve the customer experience.

Wrapping It Up


As voice AI reshapes SEO and e-commerce, businesses leveraging this technology are seeing significant benefits. Voice search is expected to drive 30% of e-commerce revenue by 2030. Adapting to this trend is essential for enhancing customer service and sales. For businesses in the UAE, Gupshup offers comprehensive marketing automation services to revolutionize your customer experience with advanced voice AI. Upgrade with Gupshup and stay ahead of the competition.


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