India Athleisure Market Size, Share, Demand, Report, Forecast by 2032

Athleisure Market- India

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 5.70% (2024-2032)

The India athleisure market is booming, driven by rising fitness trends, urbanization, and demand for comfortable, stylish apparel. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 5.70% from 2024 to 2032.

India Athleisure Market Trends and Drivers:

1. Rising Health and Fitness Awareness

• Growing consciousness of health, fitness, and well-being among consumers.
• Increased adoption of active lifestyles fueling demand for versatile athleisure clothing.

2. Influence of Social Media and Fitness Influencers

• Promotion of athleisure as both workout and casual wear.
• Fitness influencers driving the trend's popularity.

3. Shift Towards Comfortable Everyday Wear

• Changing work environments, including remote working, boosting demand for comfortable yet stylish apparel.
• Preference for clothing that transitions seamlessly from exercise to casual outings.

4. Technological Innovations in Fabrics

• Use of moisture-wicking, stretchable, and antimicrobial materials enhancing product appeal.
• Focus on sustainable and eco-friendly fabric development by leading brands.

5. Expansion of E-Commerce Platforms

• Convenience of online shopping broadening consumer access to a wide range of athleisure options.
• E-commerce driving market penetration in urban and rural areas.

6. Entry of International Brands and Celebrity Collaborations

• Increased presence of global brands in the Indian market.
• Collaborations with celebrities and influencers amplifying market visibility and appeal.

7. Future Growth Prospects

• Continuous evolution of fitness consciousness and fashion trends.
• Robust growth anticipated for the India athleisure market in the coming years.

India Athleisure Market Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest athleisure market size in India. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.

Breakup by Type:

• Mass Athleisure
• Premium Athleisure

Breakup by Product:

• Yoga Apparels (Tops, Pants, Unitards, Capris, Others)
• Shirts
• Leggings
• Shorts
• Others

Breakup by Distribution Channel:

• Online
• Offline

Breakup by End User:

• Men
• Women
• Children

Breakup by Region:

• North India
• West and Central India
• South India
• East and Northeast India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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