India video streaming market Share, Size, Growth, Report, Forecast by 2032

Written by Deepakmishra  »  Updated on: January 23rd, 2025

Video Streaming Market- India

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 11.40% (2024-2032)

The India video streaming market is rapidly growing, driven by increasing internet penetration, mobile usage, and demand for diverse content. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 11.40% from 2024 to 2032.

India Video Streaming Market Trends and Drivers:

  • Rapid Market Growth: Driven by the proliferation of smart devices, affordable data plans, and increased internet penetration.
  • Demand for Original Content: Services like Netflix, Amazon Prime, and Disney+ Hotstar are fueling the desire for on-demand entertainment.
  • Regional Content Popularity: Streaming platforms are expanding their reach by offering content in various Indian languages.
  • Shift to OTT Platforms: Traditional TV viewership is declining as younger audiences seek flexible, on-the-go streaming options.
  • Technological Advancements: 4K streaming, cloud delivery, and AI-driven recommendations enhance user experiences.
  • Collaborations with Telecom Providers: Partnerships are making streaming services more accessible and affordable.
  • AVOD Models: Advertising-supported free content is gaining traction, particularly among price-sensitive users.
  • Growing Internet Infrastructure: The expansion of internet services and an increasing subscriber base further propel market growth.

India Video Streaming Market Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India video streaming market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.

Breakup by Component:

  • Solution
  • IPTV
  • Over-the-top
  • Pay TV
  • Services
  • Consulting
  • Managed Services
  • Training and Support
  • Breakup by Streaming Type:
  • Live/Linear Video Streaming
  • Non-Linear Video Streaming

Breakup by Revenue Model:

  • Subscription
  • Transactional
  • Advertisement
  • Hybrid

Breakup by End User:

  • Personal
  • Commercial

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East and Northeast India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145


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