Instagram Just Dropped a New Editing App – Here’s What You Should Know!

Written by Atuuz » Updated on: April 19th, 2025

Hey everyone!

Big news for content creators: Instagram has officially launched a brand-new editing app called “Edits”, and it looks like a game-changer for reel makers, storytellers, and anyone who loves getting creative with short-form content.

If you’ve ever wished for a smoother, faster way to edit your Instagram content — without jumping between a bunch of different apps — this could be exactly what you’ve been waiting for.

What is the Edits Instagram App?

The Edits Instagram App is a standalone app created by Instagram (Meta) to simplify and supercharge the editing process for creators. It’s designed for short-form video, with a strong focus on reels, and offers powerful tools without the complexity of traditional video editing software.

Think of it as Instagram’s answer to CapCut, but with tighter integration into the Instagram platform and features made specifically for IG-style content.

Whether you’re a beginner just testing the waters or a pro editor looking for something faster and mobile-friendly, Edits gives you the flexibility to create stunning content on the go.

Key Highlights

Here’s what you can expect from the app:

Reel-Focused Editing: Designed with Instagram reels in mind — including aspect ratio, export settings, and visual style.

Pre-Made Templates: Easily apply popular transitions, effects, and sync your clips with trending sounds.

Intuitive Timeline Tools: The editing timeline is beginner-friendly but still gives you control for fine-tuning cuts and effects.

Direct Instagram Integration: Quickly export your edits straight into Instagram, with minimal compression and quality loss.

Instagram seems to be really pushing this app as a way to help creators speed up their workflow while still producing high-quality, trend-savvy content.

Want a Full Breakdown?

If you're curious about everything this app can do, I wrote a full breakdown of the features and tools inside the app. From editing basics to advanced tricks, that post has you covered.

Check out my deep dive into the edits Instagram app

In that blog, I cover:

How to get started with the app
Template usage and customization
Audio sync tools
Export settings and Instagram optimization
How it compares to other editing apps like CapCut

If you're serious about growing your Instagram or just want to streamline your editing process, it’s worth a read!

Where to Get It

The Edits Instagram App is now available for both iOS and Android. Just search for:

“Edits” by Instagram

App Store – iOS

Google Play – Android

Note: It may be rolling out in phases depending on your country, so if you don’t see it yet, keep an eye out over the next few days!

Why This Matters for Creators

Instagram making its own editing app is a huge step — and a pretty clear sign that short-form video is here to stay. By offering more tools directly in the Meta ecosystem, they’re making it easier for creators to stay on-platform, skip extra editing steps, and produce content that performs well.

Plus, for those who don’t have access to advanced editing tools or don’t want to spend hours learning complex software, Edits offers a smooth entry point without compromising on style.

Final Thoughts

I’ve been testing the Edits Instagram App and honestly, it’s got a lot of potential — especially for creators who value speed, simplicity, and IG-native aesthetics. Is it perfect? Not yet. But it’s a strong start and definitely worth checking out.

Let me know what you think of it once you try it, and don’t forget to check out my full review if you want the feature-by-feature breakdown!