Launch of Yorkshire Handmade Beds

From a Family of Bedmakers to His Own Brand: Ammaar Seedat Launches Yorkshire Handmade Beds

Wakefield, UK – Drawing on decades of family heritage in British bed making, Ammaar Seedat has launched a new independent venture: Yorkshire Handmade Beds - a premium, direct-to-consumer brand focused on craftsmanship, comfort, and small-batch quality.

Ammaar grew up surrounded by the trade. His family has been at the heart of the UK bed manufacturing industry since 1979, playing a pioneering role in the development of specialist calico pocket springs and known for producing high-spec components trusted by leading names in the sector. He made his first mattresses as a child and has been refining the craft ever since.

Now, with Yorkshire Handmade Beds, Ammaar is stepping out on his own to bring that legacy directly to customers under a new name, one that reflects his personal values, vision, and dedication to doing things differently.

“This business is rooted in everything I’ve learned growing up, but it’s also a fresh start,” says Ammaar. “I wanted to take the knowledge and standards I’ve grown up with and build something of my own, with a clear focus on quality, transparency, and long-lasting comfort.”

Built in Wakefield and made entirely to order, Yorkshire Handmade Beds produces just 1,150 mattresses per year, embracing a small-batch model that ensures every mattress, bed base and headboard receives personal care and attention.

With national delivery and a direct-to-consumer focus, Yorkshire Handmade Beds makes expert-level British bed making accessible to customers seeking lasting value and comfort.

Explore the full collection at https://yorkshirehandmadebeds.co.uk/

Yorkshire Handmade Beds – FAQs

1. Who is behind Yorkshire Handmade Beds?

Yorkshire Handmade Beds was founded by Ammaar Seedat, a passionate craftsman with deep roots in British bedmaking. His family has proudly been part of the UK bed manufacturing industry since 1979, passing down techniques, values, and a dedication to quality through the generations. With Yorkshire Handmade Beds, Ammaar continues that legacy — blending tradition with modern comfort.

2. What makes Yorkshire Handmade Beds different?

Unlike mass-market brands, Yorkshire Handmade Beds is built on artisanal craftsmanship, small-batch production, and a genuine commitment to quality. Every mattress is made to order, with just 1,150 mattresses produced annually. This allows each piece to receive meticulous care, attention to detail, and finishing touches that elevate your sleep to something extraordinary.

3. Where are your beds and mattresses made?

Every product is proudly handcrafted in Wakefield, West Yorkshire, using locally sourced expertise and time-honoured techniques. The Wakefield workshop is where heritage, skill, and premium materials come together to create truly exceptional beds and mattresses.

4. What types of products do you offer?

Yorkshire Handmade Beds offers a curated collection of luxury mattresses, sturdy bed bases, and beautifully upholstered headboards. Each piece is thoughtfully designed and built to enhance both your sleep quality and your bedroom aesthetic. All items are available exclusively online for direct access to premium craftsmanship without the retail markups.

5. Can I view or purchase your products in a physical store?

No – and that’s by design. Yorkshire Handmade Beds follows a direct-to-consumer model, which means you won’t find our beds in retail stores. This allows us to offer exceptional value, personalised service, and a seamless online buying experience at yorkshirehandmadebeds.co.uk.

6. Do you deliver across the UK?

Absolutely. We offer nationwide delivery throughout the UK, bringing handcrafted luxury straight to your doorstep with care and efficiency.

7. How are your mattresses different from mass-produced ones?

Our mattresses are the opposite of factory-line production. They’re crafted in small batches using premium, high-spec materials and traditional upholstery techniques honed over decades. The result? Exceptional comfort, longer lifespan, and a sleep experience that simply can’t be matched by mass-market alternatives.

8. What inspired the name ‘Yorkshire Handmade Beds’?

The name reflects both our Yorkshire heritage and our unwavering dedication to handmade excellence. It’s a tribute to our roots and a promise of authenticity, quality, and pride in every stitch.

9. Are your products eco-friendly or sustainably made?

While we don’t label ourselves as an eco-brand, our small-batch, made-to-order approach naturally minimises waste and promotes thoughtful, sustainable manufacturing. We're focused on longevity — building products that last, not ones that end up in landfill.

10. How can I explore the range or place an order?

It’s simple. Visit yorkshirehandmadebeds.co.uk to browse our full collection, learn more about our story, and order directly online. If you need help choosing, our team is just a message away.