Written by Elena Anderson » Updated on: October 17th, 2024
According to the latest report by IMARC Group, titled “Microgreens Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” offers a comprehensive analysis of the microgreens market. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. the global microgreens market size reached US$ 1,650.0 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,179.3 Million by 2032, exhibiting a growth rate (CAGR) of 7.3% during 2024-2032.
Microgreens Market Trends:
The global microgreens market is experiencing rapid growth, driven by increasing consumer awareness of healthy eating, the rising demand for nutrient-dense foods, and the growing trend toward sustainable and locally sourced produce. Microgreens are young, edible greens harvested at the cotyledon stage, typically 7–21 days after germination. They are known for their concentrated nutrients, vibrant flavors, and aesthetic appeal, making them popular in both home cooking and fine dining. Key microgreens varieties include herbs like basil and cilantro, as well as leafy greens such as arugula, spinach, and kale. The shift toward healthier lifestyles, coupled with the increasing popularity of farm-to-table dining, is significantly propelling market demand.
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Leading Key Players Operating in the Microgreens Industry :
Microgreens Market Scope and Growth Analysis:
The scope of the global microgreens market includes both small-scale urban farming operations and commercial growers that supply grocery stores, restaurants, and food service companies. Market analysis reveals that North America and Europe are leading regions in microgreens production and consumption, driven by growing interest in organic farming and health-conscious diets. The competitive landscape includes a mix of traditional farmers transitioning to microgreens cultivation, vertical farming startups, and specialty food producers focusing on high-quality, organic microgreens.
Factors driving the market include increasing disposable incomes, the growing awareness of the health benefits of microgreens, and the rise in vegetarian and vegan diets. Additionally, advancements in indoor farming technologies, such as hydroponics and vertical farming, are enabling year-round cultivation, which is contributing to market growth. As consumer preferences continue to shift toward healthier, locally sourced foods, the global microgreens market is expected to see sustained growth, supported by innovations in farming practices and the expanding use of microgreens in both culinary and health-focused applications.
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Key Market Segmentation:
Breakup by Type:
Broccoli microgreens represent the largest product segment due to their high nutrient content and widespread popularity in health-conscious diets, driving consumer demand in various market segments.
Breakup by Farming Method:
Indoor vertical farming dominates the farming method segment as it allows for efficient, year-round production of microgreens in diverse climates, maximizing yield and minimizing space and resource usage.
Breakup by End-Use:
The commercial sector emerges as the largest end-use segment, driven by the growing demand from restaurants and chefs for microgreens, which are used to enhance flavor and presentation in gourmet dishes.
Breakup by Distribution Channel:
Retail stores constitute the largest distribution channel for microgreens, due to their extensive network and accessibility, making microgreens readily available to a broad consumer base.
Breakup by Region:
North America represents the largest market for microgreens, attributed to high consumer awareness, increased health consciousness, and the presence of advanced agricultural technologies in the region.
Key Highlights of the Report:
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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