Revenue in the Europe Beer Market is projected to reach US$ 179.1 Billion by 2032

IMARC Group, a leading market research company, has recently releases report titled “Europe Beer Market Report by Product Type (Standard Lager, Premium Lager, Specialty Beer, and Others), Packaging (Glass, PET Bottle, Metal Can, and Others), Production (Macro-Brewery, Micro-Brewery, and Others), Alcohol Content (High, Low, Alcohol-Free), Flavor (Flavored, Unflavored), Distribution Channel (Supermarkets and Hypermarkets, On-Trades, Specialty Stores, Convenience Stores, and Others), and Country 2024-2032”. The study provides a detailed analysis of the industry, including the Europe beer market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the Europe Beer Market?

The Europe beer market size reached US$ 149.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 179.1 Billion by 2032, exhibiting a growth rate (CAGR) of 1.9% during 2024-2032.

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Europe Beer Market Growth:

The growing interest of the population in experiencing different varieties of beer styles is one of the factors responsible for the growth of the Europe beer market. Additionally, there is an escalating consumer base for craft beer in the region, as consumers are inclined to enjoy artisanal and specialty beers that offer unique flavors and experiences, which is fueling the market across the region.

Besides this, the evolving popularity of quality and authenticity, along with the desire for local and regional products, is further bolstering the craft beer market. The market is also benefiting from the growing adoption of low-alcohol and non-alcoholic beers, as health-conscious consumers seek alternatives that align with their lifestyle choices.

Europe Beer Market Trends:

The rising focus on sustainability and the impact on the environment is augmenting the Europe beer market. In addition to this, the manufacturers of beer are implementing eco-friendly practices, like utilizing organic ingredients, reducing water-energy consumption, and implementing recycling initiatives, which are positively impacting the market. Furthermore, consumers are gaining interest in premium products, offering super-premium beers of superior quality and craftsmanship, which is acting as another growth-inducing factor.

Apart from this, the market is also witnessing the integration of digital technology, with breweries leveraging online platforms, social media, e-commerce, etc., to reach a wider audience and enhance the consumer experience, which is expected to drive the Europe beer market over the forecasted period.

Europe Beer Market Segmentation:

Breakup by Product Type:

• Standard Lager

• Premium Lager

• Specialty Beer

• Others

Standard lager dominates due to widespread consumer preference.

Breakup by Packaging:

• Glass

• PET Bottle

• Metal Can

• Others

Glass packaging prevails for its traditional appeal and preservation qualities.

Breakup by Production:

• Macro-Brewery

• Micro-Brewery

• Others

Macro-breweries lead in production due to economies of scale and widespread distribution.

Breakup by Alcohol Content:

• High

• Low

• Alcohol-Free

High alcohol content accounts for the majority of the market share due to its widespread consumer preference.

Breakup by Flavor:

• Flavored

• Unflavored

Unflavored beers are favored for their classic taste and versatility.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets

• On-Trades

• Specialty Stores

• Convenience Stores

• Others

Supermarkets and hypermarkets are preferred for convenient accessibility and variety.

Breakup by Country:

• Germany

• France

• United Kingdom

• Italy

• Spain

• Others

Germany leads the market due to its rich brewing tradition, beer culture, and large consumer base.

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Key Highlights of the Report:

• Market Performance (2018-2023)

• Market Outlook (2024-2032)

• Market Trends

• Market Drivers and Success Factors

• Impact of COVID-19

• Value Chain Analysis

• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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