Skincare Devices Market by Size, Share, Forecasts, & Trends Analysis

The global skincare devices market is experiencing robust growth, driven by an increasing prevalence of skin conditions worldwide. One in four Americans suffers from at least one skin condition, and the global prevalence is similarly high. Skin diseases rank as the fourth most common cause of human illness, yet many individuals rarely seek medical aid. The rising incidence of skin cancer further exacerbates the burden of skin diseases, necessitating reliable tools to address various skin issues, from minor to major.

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Market Dynamics and Growth Drivers

The skincare devices market has been on an upward trend for decades, addressing skin damage from pollution, UV radiation, sun exposure, and other environmental factors. This market's growth prospects are flourishing, supported by the launch of numerous devices in the skincare segment. Manufacturers are expected to witness robust demand growth, driven by increasing consumer awareness of therapeutic skincare procedures, rising spending power, and a growing preference for self-care and grooming among both women and men.

Acne remains one of the most common skin issues globally, but aging-related problems, such as skin dryness, wrinkles, sagging, and pigmentary alterations, are also creating fertile ground for skin tightening and revitalizing treatment devices.

Evolving Consumer Demands

The demand for a wide range of aesthetic procedures, including skin rejuvenation, restoration, tightening, firming, contouring, liposuction, and hair removal, is rising rapidly. The growing inclination toward regular skincare regimens has significantly boosted the skincare segment of the beauty industry. An increasing number of medspas further contribute to the expanding scope for sales growth in the skincare devices market. Body contouring and skin tightening demand is particularly high due to the global obesity epidemic, driving the growth of the liposuction segment. Other segments like cellulite reduction and skin rejuvenation are also projected to see healthy growth.

Cryotherapy and liposuction devices continue to sell well among treatment devices, while LED therapy and lasabration devices remain sought-after. Dermatology clinics capture a major share of skincare device sales, but the home-use segment is also growing rapidly, attributed to technological advancements, user-friendly features, easy operability, and increasing affordability.

Wearable Skincare Devices and Customization

Wearable skincare technology is projected to hold a significant opportunity in the booming skincare devices market, with anti-aging and sun/UV exposure being the most sought-after application areas. Customization is a popular consumer trend, and wearables align well with this, winning new markets. Advanced technologies like the Internet of Things (IoT), Artificial Intelligence (AI), and Augmented Reality (AR) are driving ground-breaking innovations. The future of the beauty industry looks bright with brands embracing customization to cater to consumers' singular needs.

For instance, the Japanese beauty behemoth Shiseido launched a revolutionary smart appliance system, Optune, in 2019. This system pairs IoT and AR to offer personalized serum and moisturizer solutions.

Regional Market Insights

North America maintains a leading position in the global skincare devices market due to early technology adoption, extensive availability of devices, and an affluent consumer base willing to spend a premium on personal skincare. The region also sees a high proportion of obese individuals opting for liposuction and cellulite reduction procedures, generating demand for skin tightening and contouring devices. Global brands are increasingly investing in the U.S. and Canadian markets, further boosting growth.

Key European countries are also witnessing increased brand investments, supporting market growth. The Asia Pacific region is experiencing promising growth due to the strong presence of local skincare brands offering affordable products. The geriatric population in populous Asian economies is set to expand rapidly, driving demand for skin rejuvenation and anti-aging devices. Beauty tourism is flourishing globally, with cosmetic surgery being highly preferred by medical tourists, further pushing the prospects of skincare devices.

Key Players and Competitive Landscape

Leading players in the global skincare devices market include Philips, Bausch Health Companies Inc., Lumenis Ltd., DDK DRTV, NuFace, LLC (DermaFlash), Syneron Medical Ltd., L'Oréal S.A., FOREO, Alma Lasers Ltd., Solta Medical Inc, PhotoMedex, Schick Medical, and Shiseido Company. These companies are engaging in strategic mergers and acquisitions, product innovations, and joint ventures to strengthen their market position.

In October 2020, Shiseido Company, Limited, and YA-MAN LTD. launched EFFECTIM Co., Ltd., a joint venture focused on beauty and skincare devices targeting the Japanese and Chinese markets. In July 2021, Shiseido announced another JV with Accenture.

Significant R&D investments are driving notable innovations in the skincare devices market, focusing on user-centric and user-compatible products. Feeligreen, a French start-up, introduced the electronically-controlled DermoPatch in 2015, addressing aging signs and promoting skin thinning and firming through unique technology. In July 2021, Shiseido unveiled the touchless Skin Visualizer device, offering real-time skin condition analysis and personalized beauty information.

Nu Skin launched the ageLOC Boost skincare device system for quick microcurrent treatment in early 2021. Top-selling brands like L'Oréal continue to invest in R&D, driven by excellent consumer understanding. L'Oréal's My UV Patch, launched in 2016, was a breakthrough wearable device tracking UV exposure and aiding in addressing issues like aging, hyperpigmentation, and sunburns. The My Skin Track UV, a joint launch by L'Oréal and La Roche-Posay, further advanced wearable skincare technology.

Regional Classification of the Global Skincare Devices Market

North America: U.S., Canada

Europe: Germany, France, Spain, U.K., Italy, Russia, Rest of Europe

Asia Pacific: China, Japan, India, Southeast Asia, Rest of Asia Pacific

Latin America: Brazil, Mexico, Rest of Latin America

Middle East and Africa: GCC, South Africa, Rest of Middle East and Africa