The subtleties of choice: How to make sure your watch is really Swiss?

Swiss watches have long been a symbol of quality, prestige and precision. Their purchase is not only the acquisition of a functional accessory, but also an investment that emphasises the taste and status of the owner. However, there are often fakes on the market, which are hard to distinguish from the original. How to choose a genuine Swiss watch?

Signs of authenticity: what is important to know?

How to identify a genuine Swiss watch? This is a question that concerns many people who are planning to buy a quality product. First of all, pay attention to the Swiss Made label. It guarantees that at least 60% of the watch components are made in Switzerland, and the final assembly and testing were carried out exclusively there. However, the presence of this inscription is only one of the signs, and it should be considered in conjunction with other characteristics.

A genuine Swiss watch is always accompanied by documents confirming its authenticity. This may be a COSC (Contrôle Officiel Suisse des Chronomètres) certificate for chronometers or a product passport with information about the movement, model and serial number. If the seller does not provide these documents, you should be wary.

Build quality and materials

One of the most important indicators of authenticity is the quality of assembly. Swiss watches are known for their attention to detail: perfect joints, no gaps and clear engraving are all signs of originality. In addition, the materials used should be of premium quality. The case is usually made of high quality stainless steel, titanium or gold. The glass is sapphire, resistant to scratches.

Fakes are often given away by the mechanism. Original Swiss watches are equipped with a mechanical or quartz mechanism of Swiss manufacture (ETA, Sellita and others). Fakes, on the other hand, may contain cheap movements from other countries, which are easily recognisable when checked by a craftsman.

Popular certificates and standards

Swiss watches are renowned for their precision and craftsmanship, often verified by various certificates and standards that attest to their exceptional quality.

COSC Certification (Contrôle Officiel Suisse des Chronomètres)

One of the most well-known certifications is COSC, which guarantees the high precision of a watch movement. A COSC-certified watch must undergo a series of rigorous tests over several days under various conditions, ensuring its accuracy and reliability. This certification is often a hallmark of a chronometer, signifying that the watch meets stringent precision standards.

Poinçon de Genève (Geneva Seal)

Another prestigious standard is the Poinçon de Genève, or Geneva Seal. Reserved for watches crafted in the canton of Geneva, this certification enforces strict criteria related to the finishing and assembly of the movement. Each watch must meet these high standards of craftsmanship, ensuring not only precision but also exceptional artistry in its construction.

Hallmark of Excellence: Clear Case Markings

In addition to these certifications, Swiss watches are meticulously marked to guarantee authenticity. The markings on the case back, including the serial number and brand logo, must be clear and perfectly aligned with the details provided in the accompanying documentation. These identifiers serve as a safeguard against counterfeiting and reinforce the watch’s provenance.

Other Recognized Standards

• METAS Certification: Some Swiss watches also undergo testing by METAS (Swiss Federal Institute of Metrology). This certification evaluates a watch's resistance to magnetic fields, water resistance, and power reserve, ensuring its durability and functionality in various environments.
• Qualité Fleurier: This standard evaluates not only the precision of a watch but also the quality of its finishing and durability, offering a comprehensive assessment of excellence.
• ISO Standards: Watches intended for professional use, such as divers' watches, may adhere to ISO certifications like ISO 6425, which ensures compliance with specific safety and performance requirements.

Swiss watchmaking combines art and science, with certifications and standards serving as a testament to their superior quality. Whether through the precision of COSC certification, the artistry of the Geneva Seal, or the clarity of its identifying markings, each Swiss watch embodies a legacy of excellence that has defined the industry for centuries.

Conclusion

A real Swiss watch is not only a beautiful accessory, but also a guarantee of durability and prestige. If you are careful and carefully check all the details, your purchase will bring only joy. The key points are the presence of Swiss Made labelling, quality assembly, certificates and a trusted seller.