Vietnam Mobile Gaming Market Size, Share, Top Companies, Forecast 2025-2033

Vietnam Mobile Gaming Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 500 Million

Market Forecast in 2033: USD 1,100 Million

Market Growth Rate (2025-2033): 8.1%

Vietnam mobile gaming market size reached USD 500 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,100 Million by 2033, exhibiting a growth rate (CAGR) of 8.1% during 2025-2033. The market is experiencing a significant growth mainly driven by the widespread adoption of smartphones and affordable data plans. Popular genres like hyper casual and competitive gaming dominates the market further supported by localized content and strategic partnerships with influencers. Technological advancements and tech-savvy demographic, create a positive outlook for the market growth.

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Vietnam Mobile Gaming Market Trends and Drivers:

One of the most rapidly advancing mobile gaming markets in recent times has proved to be Vietnam, aided in great measure by the high penetration of smartphones in the society and a young and tech-savvy populace. As one of the countries leading in internet adoption in Southeast Asia, it is seeing an avid embrace of mobile gaming throughout its population, but especially among Gen Zs and millennials. Affordable data charges coupled with extensive high-quality 4G/5G networks are additional factors that foster access to seamless high-quality games. Furthermore, they enjoy taking advantage of culturally relevant content, creating games that can relate to Vietnamese users while attracting international publishers who would be delighted to access this lucrative Vietnamese market. The e-esport live-streaming platforms are also manifesting considerable interest, making mobile gaming recreational and competitive.

Moreover, a major catalyst in the Vietnam mobile gaming market is cash flow generation through in-app purchases, advertising, or in-app advertising. The free-to-play model becomes the most preferred in such a case. Alternatively, this model could be free to play but also supported by microtransactions for skins, characters, and power-ups, which are now more commonly accepted by players. Features such as multiplayer, guild, and other social elements further create community-driven ecosystems while improving retention. Meanwhile, advances in mobile hardware such as high-refresh-rate displays, powerful chipsets, etc., have improved immersion during gameplay, closing existing gaps between mobile and console gaming experiences. Brands now use gamified ads and influencer integration to engage audiences, and in so doing, they open up revenue channels for developers and marketers alike.

Government programs in the area of digitalization are thriving with an environment thriving by startups, thus accelerating the Vietnam mobile gaming market. Policy incentives have promoted tech innovation, and the few local studios have begun to slowly gain recognition in the markets of Asia and beyond. These titles are starting to be popular within the country and breaking the hegemony of foreign names, thus contributing to gaming cultural diversity. The new cloud gaming services are also coming into play, providing high-end experiences without being hardware expensive. This essentially opens up the market of addressable consumers. Thus, Vietnam becomes a key player in Southeast Asia concerning disposable and mainstream gaming, with enormous potential opened out to investors and developers.

Vietnam Mobile Gaming Market Industry Segmentation:

Breakup by Type:

Action or Adventure

Casino

Sports and Role Playing

Strategy and Brain

Breakup by Device Type:

Smartphone

Smartwatch

PDA

Tablet

Others

Breakup by Platform:

Android

iOS

Others

Breakup by Business Model:

Freemium

Paid

Free

Paymium

Breakup by Region:

Northern Vietnam

Central Vietnam

Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

Market Performance (2019-2024)

Market Outlook (2025-2033)

COVID-19 Impact on the Market

Porter’s Five Forces Analysis

Strategic Recommendations

Historical, Current and Future Market Trends

Market Drivers and Success Factors

SWOT Analysis

Structure of the Market

Value Chain Analysis

Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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