What You Need to Know About Casual Encounter Ads Before You Start?

Hookup culture: the ones that get it, get it. The ones that don't, roll their eyes at it. But no matter where anybody's opinion stands, breaking news is that it's on the rise more than ever now. From college students partaking in having a fun night to older adults wanting to burn off their stress, everybody is doing it. And if you have a dating platform or profile, then you need to adjust as well. Get on the trend if you haven't already because plenty of your audience is already there. 

But how exactly do you do it? If your platform offers users to engage in casual encounters or hookups (which it should in this day and age), then it's time to run ads for it. We call them casual encounter ads. Let us break down what exactly these casual encounters ads are and everything you need to know before getting started. 

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What are Casual Encounter Ads? 

Casual encounter ads are ads posted by dating businesses, platforms, or individuals looking for casual sexual experiences. Such ads are typically targeted toward open-minded singles looking for fun without any promises of long-term commitments.

When posted by dating businesses, these ads are meant to connect like-minded individuals in a safe environment. Despite being discreet, you will often see them taking a fun and playful approach by offering glimpses into someone's personality and flaunting mutual preferences. 

In a way, you can also consider these as personal dating ads where you advertise for yourself to attract like-minded people. 

One thing to keep in mind is that casual encounter ads often come off as 'spammy'. One look is all they get, sometimes not even that. Your biggest challenge will be getting your ad noticed, and we are here to help you with that. 

A Simple Guide to Casual Encounter Ads 

Here's how you can make the most of advertising in your online dating marketing strategy. 

Understand the Stereotypes 

Not everybody nods their head in excitement when the topic is casual sex. Stereotypes are way more common than you can imagine. It gets labeled as a new-generation thing, something used to demean people who engage in it, and a source of disappointment.

So, what do we do in such cases? Address and ignore as and when necessary.

• Address all the concerns, like the safety issues that someone might have about your platform. 
• Ignore targeting your ads toward people who actively criticize them.
• Don't get affected by the negative comments if your business is ethical and mutually consensual.

Platform Policies and Legal Issues

Another thing you need to be aware of is the platform policies and potential legal issues that may arise. Many ad platforms like Facebook and Google have strict policies around ads that promote casual encounters. Read up on all the platform regulations to avoid getting banned from creating and running ads in the future. Additionally, you can also opt for platforms like 7Search PPC that do allow dating campaigns. 

Keep an eye on the local laws and ordinances that govern casual encounters as well. You don't want to be stuck in a series of harsh legal consequences later on. 

Safety, Diversity, and Respect 

You can't get away with making fun of someone's gender, preferences, race, religion, or other personal attributes anymore. Staying mindful of these is one thing. Another thing is that you can use these attributes in your favor to target ads to a very specific audience. Preferences can come into play and get you connected to a wide number of people across cultures and countries. 

Another aspect to consider is safety. Nobody is going to meet up for a casual thing unless they are 100% sure that it is safe. Here, the reputation of your dating website/platform and any past experiences people have had through it is going to play a key role. 

Boring Doesn't Do it Anymore 

'Feeling lonely? Join a chat now' is pretty outdated. Users are going to scroll past such an ad without sparing it a glance. The reason? The line has become overused to the point users have started turning a blind eye to it. Not to mention, it's also boring and generic. 

To spice up your ads, you need to use catchy headlines and crisp visuals. Get more specific with user preferences and needs, highlight the no-strings-attached aspects, and use visuals that convey exactly what the audience wants. But that isn't to say that you should use clickbait. A headline like 'Looking for a fun night? Find your match now' should not take users to a mainstream dating site. Read your audience's mind, get personal, and play with attractive graphics to form a strong emotional connection with them. 

Ad Formats that Fit Right In 

You're rarely going to see any dating ad that's on text format. The reason is that when it comes to hookups and dating, people don't like to leave much for imagination. They prefer visuals over surprises every day. And so, like other verticals, casual dating ads have some start-performer ad formats too. Here's what attracts users like no other:

• In-page push ads: Imagine a push notification appearing on your browser that looks to be straight out from some hot babe's social media. Or even a text! How cool is that? In-page push ads do just that. No taking up all the space on the user's window, just sitting pretty and waiting to be noticed. 
• Native ads: Now if you want to be a bit more subtle, native ads it is. They can blend in seamlessly with a variety of website content. For instance, on blogs telling crazy sexcapades and hookup stories or on quizzes where you can discover your kinks. Despite not taking much attention, they are one of the most preferred choices. 
• Popunder ads: Dating offers are known to thrive on impulse decisions made by interested participants, and popunder ads cater to just that. They appear behind your browser and always catch attention when a user makes an exit. You get a few seconds to attract the user before they click off it. 

Know your GEOs

GEOs refer to the geographical locations where you are going to target your ads. And let's be real, not all are appropriate for dating/singles ads. Many local laws either strictly ban it or heavily regulate it. Targeting these areas will only be a waste of funds and lead you nowhere. Instead, try targeting areas that openly accept and contribute to such a culture. This would include GEOs like: 

• USA
• Germany 
• France 
• UK
• Japan
• India
• Brazil 
• Russia 
• Indonesia 

It's usually the tier-1 developed countries like the USA that are more open to one-night stands and hookups. Other GEOs like India also offer immense opportunities with lower competition to dating businesses. Align the top-performing GEOs with where your business actually operates for increased conversion rates. 

Conclusion 

It's no easy task to launch a dating ad campaign with the focus being on casual encounters. You need ad creative that stands out, an audience that understands, ad formats that fit in, and GEOs that hit just the nail. All this, while also paying close attention to laws and stereotypes. While getting a hang of it may take some time, soon you will see your conversions increase drastically. 

Frequently Asked Questions (FAQs) 

What are casual encounter ads? 

Ans. Casual encounter ads are a type of dating ads that specifically target people looking for casual hookups. They're typically run by dating apps and websites that look for a quick fulfilling thing instead of long-term commitments. 

Is it legal to run casual encounter ads?

Ans. Legality depends from one GEO to another. Some GEOs don't mind until you adhere to certain regulations, but others have local laws that ban such ads completely. 

How can I create a dating ad campaign?

Ans. Ad networks like 7Search PPC make your dating campaign creation process so much smoother. You can run goal-oriented campaigns, choose only the relevant GEOs, opt from a range of ad formats, check statistics, and make changes as soon as your casual encounter ads go live. 

What are the best ad formats for casual dating ads?

Ans. In-page push, native, and popunder ads work best for online dating ads. A good visual, paired with a catchy headline, works perfectly when it comes to dating services. 

What GEOs should I target? 

Ans. Depending on where your business operates and who you serve, the best places to target would be the USA, the UK, France, Germany, India, Brazil, Japan, and Indonesia.