Why Hiring the Right Explainer Video Company Can Transform Your Brand

In today's digital-first world, businesses are constantly competing for attention. With audiences scrolling faster than ever, it’s crucial to capture interest quickly—and that’s where an explainer video company comes into play. An explainer video simplifies complex ideas, showcases products, and delivers messages clearly and creatively, all within a short, engaging format. Whether you're a startup, SaaS platform, or large enterprise, investing in a professional explainer video can drive conversions and strengthen your brand identity.

What Is an Explainer Video Company?

An explainer video company specializes in creating short-form videos that explain a company’s product, service, or idea in a compelling way. These videos typically use animations, voiceovers, music, and storytelling to communicate a message. They are usually used on websites, social media platforms, landing pages, and email campaigns.

By working with an experienced explainer video company, businesses gain access to scriptwriters, storyboard artists, animators, and video marketing experts all working together to create content that converts.

Why Are Explainer Videos So Effective?

Simplify Complex Information

Explainer videos break down complex topics into bite-sized, easy-to-understand visuals and language. This is especially important for businesses in tech, healthcare, finance, and SaaS industries, where products or services can be difficult to grasp without demonstration.

Improve Engagement and Retention

People retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. That’s a huge advantage. An explainer video company helps craft messages that stick with your audience long after they’ve watched the video.

Boost SEO and Website Conversions

Videos increase the time visitors spend on your site—this can positively impact your search engine rankings. Furthermore, explainer videos placed on landing pages can increase conversions by up to 80%. A well-produced video from an experienced explainer video company can be a game-changer for ROI.

Drive Better Social Media Reach

Videos on social platforms generate more engagement than static content. A strong, share-worthy video can go viral or significantly boost brand visibility. A professional explainer video company ensures your content is not just scroll-stopping but also aligned with your brand’s voice.

What to Look for in a Top Explainer Video Company

If you’re ready to invest in a video, choosing the right explainer video company is crucial. Here’s what to look for:

1. Portfolio and Experience

Review their past work. A reputable explainer video company will showcase a variety of projects across industries, styles (2D, 3D, whiteboard, live-action), and use cases. This gives you a sense of their range and quality.

2. Customization

Avoid companies offering cookie-cutter templates. Your brand is unique, and your video should reflect that. Choose a company that offers custom scripting, design, and animation based on your goals and audience.

3. Collaboration and Communication

A good explainer video company should communicate clearly and involve you at each key stage—from scripting and storyboarding to voiceover selection and animation. The more collaborative the process, the better the result.

4. Turnaround Time

While quality work takes time, an experienced company can deliver high-end videos within a reasonable timeframe. Be wary of companies that promise ultra-fast delivery at the cost of creativity and detail.

5. Marketing Insight

Creating a video is one part—making sure it performs is another. Leading explainer video companies often offer strategic guidance on how to use your video across platforms for maximum impact.

Benefits of Working with a Professional Explainer Video Company

Working with a team of professionals provides several advantages:

Strategic storytelling: Aligns video messaging with your brand voice and objectives.

Higher production quality: Crisp visuals, sound, and animation elevate viewer perception.

Creative direction: Helps present your message in a unique and memorable way.

Brand consistency: Ensures that video content matches your overall branding style.

Scalability: Easily adapt your video for different platforms and languages as your business grows.

Popular Types of Explainer Videos

A skilled explainer video company can deliver a range of video types based on your specific needs:

2D Animated Videos: Most popular and cost-effective option, great for almost any industry.

Whiteboard Animation: Simple and effective for education and tutorials.

Live-Action Explainers: Useful for humanizing a brand or showcasing physical products.

Motion Graphics: Great for showcasing data and abstract ideas.

3D Animation: High-end and visually stunning, suitable for tech or product demos.