Alaska Airlines Elevates Loyalty Program with Personalized Rewards and Enhanced Benefits

Alaska Airlines flights continue to deliver more value to loyal customers with exciting updates to the Mileage Plan and new benefits for co-branded credit cardholders. From personalized rewards starting at just 10,000 elite-qualifying miles to expanded perks on Hawaiian Airlines flights, these changes are designed to make flying with Alaska more rewarding than ever.

Personalized Rewards Start at 10,000 Miles

Alaska Airlines is now offering customized rewards to Mileage Plan members starting at just 10,000 elite-qualifying miles. This update means that passengers don’t have to wait until they hit the highest tier levels to start receiving perks.

At each milestone, members can choose from a variety of benefits including:

• Bonus miles
• Complimentary in-flight WiFi
• Free onboard meals
• One-time lounge passes
• Other flexible reward options

This change adds a personal touch to flying with Alaska Airlines, giving travelers more control over the benefits they receive. If you're booking Alaska Airlines flights, this new structure allows you to enjoy extra perks sooner.

New Checked Bag Benefits on Hawaiian Airlines

Starting this year, Alaska Airlines is expanding its partnership with Hawaiian Airlines to include new baggage benefits for credit cardholders.

If you use the Alaska Airlines Visa Signature® or Alaska Airlines Visa® Business card to book flights operated by Hawaiian Airlines, you’ll receive:

One free checked bag for yourself

One free checked bag for up to six guests on the same reservation

This makes group travel more affordable and stress-free. Whether you’re flying with family or friends, using your Alaska Airlines credit card for Hawaiian Airlines flights just got more rewarding.

In return, Hawaiian Airlines® World Elite Mastercard® primary cardmembers will receive two free checked bags when they use their card to book Alaska Airlines flights. This two-way benefit improves the travel experience across both airline networks.

Elite Members Enjoy Extra Comfort Seats

From April 24, 2025, top-tier Alaska Airlines loyalty members—MVP Gold 75K and MVP Gold 100K—will be eligible for free Extra Comfort seat selection when flying on Hawaiian Airlines.

This applies when booking a Main Cabin fare, giving elite members access to:

More legroom

Priority boarding

Extra space for a relaxed journey

This is a significant perk for long-distance flyers, especially on Hawaii routes. It also strengthens the Alaska-Hawaiian partnership and rewards elite members for their continued loyalty.

Companion Fare Now Valid on Hawaiian Airlines Flights

One of the most popular perks for Alaska Airlines Visa Signature® and Business cardholders is the annual companion fare. Beginning mid-summer 2025, this benefit will be valid for Hawaiian Airlines flights within North America.

This means you can now bring a companion along on your Hawaiian getaway at a lower cost—paying only taxes and fees on their ticket. Whether you're planning a family vacation or a romantic escape, the companion fare makes Alaska Airlines flights even more appealing.

Static Summary of New Benefits

Here’s a quick look at the new updates for 2025:

Feature Details

Personalized Rewards Available from 10,000 miles with flexible perk options

Free Checked Bags Available for Alaska & Hawaiian cardholders on both airlines

Extra Comfort Seating Free for MVP Gold 75K & 100K on Hawaiian Airlines

Companion Fare Expansion Valid on Hawaiian Airlines within North America

Why Choose Alaska Airlines Flights in 2025?

With these upgrades, Alaska Airlines flights are a smarter choice for travelers looking for comfort, convenience, and value. Whether you're a frequent flyer or planning a single vacation, Alaska's personalized loyalty perks and enhanced credit card rewards can make a big difference in your journey.

Alaska Airlines continues to build strong partnerships and design customer-focused programs, offering a travel experience that truly stands out. Now is the perfect time to enroll in the Mileage Plan, apply for an Alaska Airlines Visa® card, and take full advantage of these newly added benefits.

Conclusion

Alaska Airlines is clearly focused on giving its loyal passengers more ways to earn, save, and enjoy their travel. With the latest updates to the Mileage Plan, expanded Hawaiian Airlines perks, and more opportunities to use the companion fare, the airline is making every mile count.

If you're ready to travel smarter and more comfortably, it's time to book your next trip with Alaska Airlines flights—where loyalty truly pays off.