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Written by Lily » Updated on: May 02nd, 2025
Whether you're planning your first trip to South Korea or you're a seasoned visitor, knowing the things to buy from Korea can enhance your travel experience. From world-famous K-beauty products to unique cultural souvenirs and irresistible snacks, Korea offers an abundance of memorable and high-quality items. This guide covers the must buy products in Korea that are popular with locals and tourists alike.
If you ask any traveler what to buy in Korea, skincare and beauty products are always top of the list. Korean beauty brands like Innisfree, Etude House, Laneige, and COSRX have taken the global beauty scene by storm. These aren’t just souvenirs; they’re essential items for any beauty enthusiast.
Whether you're after glow-enhancing serums, sheet masks, or snail mucin creams, the things to buy from Korea should always include some cult-favorite K-beauty picks. Most importantly, they're affordable and often tailored for specific skin types and conditions.
When it comes to must buy products in Korea, don’t leave without grabbing a handful of face masks, lip tints, and cushion foundations. Many brands also offer duty-free exclusive bundles, making it easier to stock up!
Of all the Korean things to buy, traditional souvenirs are perfect for remembering your trip or sharing a piece of Korea with loved ones. Hanji paper crafts, handmade fans, and hand-painted ceramics are beautiful and carry deep cultural significance.
Looking for the best things to buy from Korea that scream authenticity? Consider a piece of mother-of-pearl inlay jewelry box or a decorative hanbok-style fridge magnet. These meaningful keepsakes are lightweight, beautiful, and travel-friendly.
When deciding what to buy in Korea, don’t overlook the snack aisle! Korean snacks are wildly creative and bursting with flavor. Think honey butter chips, spicy ramen noodles, Pepero sticks, and banana-flavored milk.
Foodies searching for must buy in Korea items will be in heaven at convenience stores and supermarkets like Lotte Mart or Emart. Pick up gochujang sauce (Korean chili paste) or roasted seaweed packs for your kitchen at home—they're flavorful gifts and fantastic souvenirs.
Among the tastiest things to buy from Korea, seasonal treats like cherry blossom or green tea flavored snacks are limited edition and make thoughtful gifts.
For fans of BTS, Blackpink, EXO, or any other K-pop sensation, Korean things to buy should absolutely include official merchandise. From lightsticks and photobooks to limited-edition albums and clothing lines, there’s a massive variety.
If you’re wondering what to buy in Korea as a gift for a teen or young adult, head to the Myeongdong or Hongdae districts in Seoul where K-pop shops stock exclusive items you won’t find online.
K-pop souvenirs also fall under the umbrella of must buy in Korea not just for fans, but as a cultural insight into how Korea has influenced global music and fashion trends.
Korea is a fashion-forward nation, and its streetwear culture is internationally admired. The things to buy from Korea often include oversized sweaters, minimalist jewelry, and smart-casual looks made famous by Korean dramas.
Explore boutiques in Gangnam or Dongdaemun to discover the must buy products in Korea that mirror K-drama aesthetics. Whether it's bucket hats, cute socks, or structured handbags, Korean fashion offers top quality at a fraction of Western prices.
Don't forget hair accessories like pearl clips, velvet scrunchies, and ribbon pins—these trendy, Instagrammable items are among the best things to buy from Korea for fashion lovers.
Korean stationery has a cult following, and it’s not hard to see why. From adorable pens and planners to washi tape and quirky notebooks, the design and quality are unmatched.
These Korean things to buy are especially perfect for students, creative types, or anyone with a love for organization. Brands like Artbox, Morning Glory, and 10x10 are well-known for their creativity and quality.
If you’re narrowing down your list of must buy in Korea items for all age groups, stationery is always a safe and delightful choice.
Don’t forget to explore Korea’s traditional wellness products and teas. Ginseng is a staple health item that ranks high on any list of things to buy from Korea for its reputed energy-boosting and immune-supporting properties.
You’ll also find delicious teas like omija (five-flavor berry), barley tea, and citron tea that offer not just great taste but health benefits too. These teas are definitely must buy products in Korea for health-conscious travelers.
When shopping in Korea, you might be surprised by how advanced yet affordable tech accessories can be. Wireless chargers, earbuds, LED mirrors, and smart phone holders are common finds in popular electronics markets.
Tech-savvy shoppers will love these Korean things to buy, especially when looking for compact, practical, and stylish gadgets to bring home.
Myeongdong: For cosmetics, fashion, and K-pop gear
Namdaemun Market: For souvenirs, snacks, and handicrafts
Dongdaemun Design Plaza: For high-end fashion and home goods
Insadong: For traditional gifts and tea
Lotte Mart/Emart: For snacks and household items
Knowing what to buy in Korea is easier when you know where to go!
Your trip to Korea doesn’t end at the airport—it continues with every item you bring back. From iconic skincare products and trendy fashion to tasty snacks and authentic souvenirs, the things to buy from Korea are as diverse and unforgettable as the country itself.
By focusing on the must buy products in Korea, you’ll not only enjoy great value but also carry home a tangible memory of your experience. If you’re looking for the best things to buy from Korea, this guide covers all the essentials to help you shop smart and stylishly.
So next time you're packing your bags or planning your itinerary, make room in your luggage—you'll need it!
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