North America Vitamin K2 Market Trends, Size, Segment and Growth by Forecast to 2030

North America Vitamin K2 Market Outlook (2022–2030)

The North America vitamin K2 market is projected to grow from US$ 63.89 million in 2022 to US$ 494.38 million by 2030, at an impressive CAGR of 29.1% during the forecast period.

Cardiovascular Disease Prevalence Drives Market Expansion

Cardiovascular disease (CVD) remains one of the leading global health challenges, with its incidence on the rise due to aging populations, sedentary lifestyles, unhealthy diets, and increasing rates of diabetes, hypercholesterolemia, and hypertension. According to the World Health Organization (WHO), CVD accounts for approximately 17.9 million deaths annually, making it the top cause of mortality worldwide.

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In this context, researchers are increasingly exploring preventive and therapeutic approaches, with vitamin K2 emerging as a promising candidate for cardiovascular health. Also known as menaquinone, vitamin K2 plays a vital role in calcium metabolism regulation, particularly in preventing arterial calcification—a key contributor to atherosclerosis, the root cause of many cardiovascular conditions.

Several observational studies suggest a correlation between higher vitamin K2 intake and improved cardiovascular outcomes. For instance, research published in the Journal of Nutrition indicated that higher consumption of vitamin K2 is associated with a reduced risk of coronary heart disease mortality. Although these studies do not establish causality, they underscore the potential of vitamin K2 as a preventive or adjunctive therapy alongside lifestyle modifications—such as a balanced diet, regular exercise, and effective management of blood pressure and cholesterol levels.

Regional Market Overview

The North America vitamin K2 market encompasses the US, Canada, and Mexico, with growth driven by the rising incidence of CVD and increasing cases of osteoporosis and bone deformities in both adults and newborns. Despite these drivers, limited public awareness of vitamin K2’s health benefits remains a challenge to market penetration.

The US dominates the regional market, fueled by a high prevalence of cardiovascular and orthopedic conditions. According to the Centers for Disease Control and Prevention (CDC), nearly 695,000 Americans died from heart disease in 2021, with coronary heart disease alone accounting for 375,476 deaths. This growing burden of heart disease has driven demand for vitamin K2, which supports better calcium absorption and contributes to both cardiac and bone health.

In addition, the US market has seen strategic developments that are accelerating adoption. In October 2022, Kappa Bioscience introduced K2Vital, the first USDA organic-certified vitamin K2-MK7 product for oil-based supplements in the US. This innovation marks a significant step in the nutraceutical space, enhancing product availability and consumer trust.

North America Vitamin K2 Strategic Insights

Strategic insights for the North America Vitamin K2 provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

 key company profiles

• Anderson Global Group LLC

• Balchem Corp

• BASF SE

• Glanbia Plc

• International Flavors & Fragrances Inc

• Koninklijke DSM NV

• Lesaffre et Cie SA

• Lonza Group AG

• Novozymes AS

North America Vitamin K2 – Regional Insights (Rewritten)

Understanding the geographic scope of the North American Vitamin K2 market means recognizing where companies actively operate and compete. Success hinges on appreciating local nuances—ranging from distinct consumer preferences to differing economic climates and regulatory frameworks—and tailoring strategies accordingly. By pinpointing underserved regions or adjusting products to local needs, businesses can broaden their reach. A clearly defined market focus enables smarter allocation of resources, more precise marketing efforts, and stronger positioning against regional competitors, ultimately accelerating growth in priority areas.

The North American vitamin K₂ market is categorized by five key dimensions:

• Product type: MK-4, MK-7, and combination drugs, with MK-7 accounting for the largest share in 2022.

• Dosage form: capsules & tablets, powders, and oils; powders led the market in 2022.

• Source: natural and synthetic, with natural sources holding the dominant position in 2022.

• Application: pharmaceuticals; nutraceuticals & food; and other uses, where pharmaceuticals captured the greatest share in 2022.

• Country: the United States, Canada, and Mexico, with the U.S. commanding the majority of regional sales in 2022.

Conclusion

With rising health concerns related to cardiovascular and bone disorders, along with growing consumer interest in preventive healthcare and nutraceuticals, the North America vitamin K2 market is poised for robust growth. Strategic partnerships and innovative product launches, particularly in the US, are expected to further strengthen the market’s trajectory through 2030.

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Author's Bio

Akshay

Senior Market Research Expert at Business Market Insights