The Best Way to Market Your Travel Business on Instagram Stories

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What Are Instagram Stories?

Instagram Stories let users record and share their everyday experiences with their followers and friends. If it's a snap or a 15-second-long video, Stories offer an easy and enjoyable method of engaging with your followers.

How Can Instagram Stories Help You Market Your Travel Business?

In the beginning, Instagram Stories were an excellent option for creating and sharing content without the obligation of a post on your primary Instagram feed. As opposed to a regular post, which is visible on your feed indefinitely until you remove it or delete it, Stories on Instagram will disappear after 24 hours. This allows you to play around and be imaginative using your Stories without needing to think about how they'll fit in with the style and tone of the content you post.

Similar to the reasons for this, Instagram Stories can feel more relaxed and intimate, but also more intimate. Stories are frequently used to give your followers an insight into what's going on during your day or behind the scenes. The content is rougher as well as less professional than a standard Instagram posting, and can help create a more human experience and make connections with your followers.

A good illustration for the Instagram story idea that could be useful for a tourism company is to shoot from a POV (point-of-view) to create the impression that they're alongside you for the journey. If you're a tour, travel, or activity company, you may want to make Stories that take your customers on a virtual trip, offering a glimpse of the places they'll go to and the sights they'll see. Make use of the stories on your Instagram Stories to inspire your customers and to entice them with the adventures that you offer.

Instagram Story Ideas for Tourism

Let's review of some Instagram Story ideas for tourism to aid you in connecting to your target audience and increase the size of your business.

Take Your Followers Behind The Scenes

Make an Instagram Story that showcases your team's preparations for another day of the tour. Highlight your team as well as equipment, and also share some of your operations. The ability to give your viewers a behind-the-scenes view of your tour company can be beneficial in a variety of ways. It gives your content a human face by showing your customers that your company's tourism operations are operated by real-life people who truly care about the work they do. It also assists your customers to build trust and confidence in your company, knowing they are in dependable, seasoned hands.

Post Beautiful Scenic Photography

Instagram is a visually stimulating social media platform, and its users are accustomed to aesthetically pleasing posts. Your content is bound to compete with posts by professional creative directors, nomadic influencers, etc. To appeal to your audience, especially those who travel and love the outdoors, make sure you include images of the outdoors within your stories. If you have the perfect scenery, you don't need to work hard; however, it's well worth the effort and time to frame your images in the most appealing way you can.

Create Action Photos or Videos

Make your story more compelling by capturing action shots or videos. Instead of constantly asking your staff or clients to pose for pictures and videos, consider capturing candid shots of them engaging in physical activity or interacting with their surroundings and each one. For instance, pictures of people who are cycling surfing, surfing, bungee jumping, or hiking will add some spice to your posts and encourage the adventurers and adrenaline junkies among your followers to think about your next excursion.

Encourage Audience Engagement

The most efficient Instagram Story strategies in tourism, is the ability to connect and interact with your customers and allow them to assist in promotion. Inspire engagement with your audience by asking your guests to share their experiences on the trip via video or pictures on Instagram. Be sure to include you in their posts in order to enable you to share it on your Story to show the world how much fun your guests enjoy on the tour.

Instagram Stories Stickers: How to Use Them

You're probably familiar with the way Stickers are used however let's look at the ways you can incorporate them into Instagram Stories. Instagram Story specifically for travel marketing.

Location -

Especially useful when posting Instagram Stories about travel and tourism The location sticker lets you to mark the location in which your story was shot. Anyone who visits your Story will then be able to tap the location sticker and be taken to the appropriate page.

Mention -

If you'd like to highlight, shout-out, or inform another user who is associated with the Story you're sharing, the mention sticker will allow you to accomplish that. A better option is to refer to the Instagram account, write out your Instagram handle, and then place the mention sticker on your story. If you enable this in the settings of your account, anyone who is mentioned or tagged in your Story could repost your Story to their account. This is an excellent method of reaching more people. In the reverse, if you're featured within the Story of a different user, republishing the Story to yours will help you create interactions with your audience and, if it's appropriate, can encourage other users to tag you in their stories too.

Hashtag -

Hashtags are a great method to organize and find similar content. The hashtag sticker is similar to the mention and location stickers, which allows anyone who taps the hashtag sticker to be directed to the page that is associated with it.

Questions, Polls, and Quizzes -

You can also make use of Questions or Quizzes, as well as Polls and Questions, to get your audience engaged. Check them out and discover what works best for you!

Countdown -

Do you have a brand new service or product that is due to launch very soon? Do you have any exciting news to communicate? Are you really eager for to vacation season? Make people more curious and enthusiastic by putting a countdown in your Story.

Music -

The right music, combined with a captivating travel video, might be enough to convince your viewers to get their bags packed.

Instagram Highlights

We've mentioned we mentioned that Instagram Stories only last for 24 hours. However, this isn't the whole truth. If you want to make your Story available for a longer duration, you can do so by including it in a Highlight that is in your profile. Making Highlights for certain Stories will allow your followers to watch your Story for the duration you maintain it. You can create multiple Highlights for various Stories, which can be useful to categorize your posts. Maybe you'd like highlights for each location or place. Perhaps a Highlight that is dedicated to questions and answers, or even a Q&A that you conducted using the question stickers, would be useful.

Instagram Reels

Reels are like Stories in the sense that they are usually vertical with the structure of a story. Similar rules apply to the creation of Reels. Keep content engaging, engaging, and motivating. The period of the Reel can be extended to 30 seconds, which is twice the 15-second runtime of one single Story. This allows you to have more freedom in the kind of content you create. It is possible to cut several clips to provide viewers with quick glimpses of stunning tourist and travel destinations. Reels are great for videos that take viewers on a trip, which is a fantastic method to encourage your viewers to explore, travel, and experience an adventure.

Reels are available on their own tab in your profile, however, you may choose to put them in your feed if you'd like. As opposed to Stories, Instagram Reels do not expire after one day and are able to appear on other users' Explore as well as Reel feeds. To make the most of this feature, it's essential to make sure you utilize relevant and relevant hashtags. Instagram hashtags are used to categorize your posts and make it easier for users to find your content. Look over the most popular Reels or posts on other accounts related to the tourism and travel industries to determine the hashtags they're using, and use them in your own account if they're relevant to you.

We hope these suggestions will have given you some Instagram Story ideas for tourism. We urge you to try new ideas and have fun making your posts and you'll discover it Instagram Stories can be a great tool for promoting travel.