Smart Internal Linking in SEO: An Overview

From menus on the site through blog entries, all websites use internal hyperlinks. However, when you think of link building and SEO, the thoughts immediately turn to backlinks. There are many articles on the ways to get high-quality backlinks from other sites. But what if I informed you that a successful internal linking strategy can increase your organic search traffic by up to 40 percent?

However, I'm not saying that there is no need for external links, nor that you should just focus on internal links. Think of these two types of links as macaroni or cheese. They're just better when they are. However, before we go into ways to boost your SEO through internal linking, let's go over some fundamentals.

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What Are Internal Hyperlinks?

In essence, they're links that connect one web page to another. They are used to link pages and build a web structure. Additionally, they aid Google and visitors navigate your site.

Think back to when you last went on some shopping online. No matter if you were looking around or had a particular item in mind, you made use of the website's internal links to find the items you're interested in. For instance, if you were searching for a particular shoe then you clicked the specific category. Then, you came across a page that had different types of shoes that were also categorized. The reason for this is that the site's owner utilized internal links to create an easy-to-use site structure.

How Important is the Structure of the Site?

The structure of your site in a simple manner that is easy to navigate is vital for SEO. Google puts more emphasis than ever before on user experience and the days of cluttered websites are gone. You're in luck when you ask one out of two people who leave a site to get an unsatisfactory first impression of it.

Visitors indeed abandon your site as soon they notice it's detrimental to the search engine rankings. Because bounce rate affects rankings and search engine rankings, it's not difficult to understand why you'd want it to stay as low as it can be. However, a well-organized website does more than simply keep users engaged by allowing them to visit more pages. It also:

• Helps crawlers navigate your website
• Spreads are a way to link equity
• Create an information hierarchy
• Converts more people

Do you want to know the most beneficial aspect which is internal linking? You're in total control. This means that you can direct users as well as Google to the best and most relevant web pages on your site. In contrast to the world generally in terms of the structure of your website pyramid schemes can be beneficial.

For the majority of website owners having a structure such as that illustrated in the above image indicates that the most prominent website page will be the main. Then, the internal hyperlinks take you to categories such as Services, Blog, Contact the Contact page, etc. Each one of these categories will lead you to a subcategory. Remember the example of online shopping from the last paragraph? E-commerce sites that make a lot of money make use of this structure extremely effectively. How can you develop an efficient internal linking plan for your site?

Two Types of Internal Links

At this moment, you're likely to be wondering if the internal link strategy you've implemented is functioning in the best way it can. Before you go look over your website's structure, you need to be aware of the various types of internal links as well as the distinctions between them.

The navigational links are typically located in the menu or sidebar of a site. They are designed to assist users find the information they're seeking and they're usually used across the entire website.

Contextual links are inserted into the text body of a webpage, also called content. They indicate the connection between pages. They should also contain anchor text that looks natural.

Being aware of the importance of using both kinds of internal links properly is vital to your strategy for linking. In the end, knowing the steps your users take when they see the links will help to ensure that you are in control. This information can be used to alter your approach and direct them to the sites they're supposed to visit.

Internal Linking Tool

If you've got up to 20 or 30 blog posts it might not seem intimidating to add internal hyperlinks. But what happens if your blog posts are getting close to or have been in the past 100 years? It might be worth making use of an internal linking tool, such as LinkStorm.

LinkStorm analyzes your blog and recommends appropriate internal linking. All you need to do is determine which hyperlinks you'd prefer to add to the posts you already have. If you're in a hurry Utilizing a tool like this can significantly reduce your workload.

Conclusion

Alongside the plan for backlinks, it's essential to develop a successful internal linking procedure. Once you've established a solid web layout, the only thing you have to do is to back it up with internal links by using a tool like LinkStorm. Attention to anchor text, the distribution of link value, and the quality of your content are the best methods to improve your SEO.