Tumblr Marketing: How to Make It Work?

Tumblr is among those social media platforms that many businesses aren't sure about. There is no need to use Tumblr to achieve success in social marketing, which is why many marketers are focusing their efforts elsewhere. Did you realize that when you consider web rankings Tumblr's popularity is on par with Pinterest's?

Right now, Tumblr hosts over 130 million blogs. 130 million! This is nearly twice the number of blogs WordPress hosts. All those users are only the beginning. Approximately 300 million people visit Tumblr each month. Based on the demographics you want to promote your company to, the statistics on Tumblr could have even better news for you. Around 50% of users are younger than 25 years old.

Yes, Tumblr is certainly worth adding to your marketing strategies for social media. What's the best method to achieve this? We've created a list with suggestions to help you along your route.

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Guide to Tumblr Marketing

1. Know How It Functions

Blogs and social networks can be combined on the Tumblr platform. Like WordPress, it hosts blogs, but it also includes Facebook-like features like sharing, following, liking, and even hashtagging. Therefore, the content that is posted here could be able to become viral in a short time.

2. Make Use of These Links

Tumblr provides users with an intriguing method of sharing content with other users, a process known as the practice of reblogging. If a user wishes to share a blog post with their own followers, they can re-post the content on their own blog. In this way, it could be re-posted from their readers. Every time your blog post is reposted it will create a dofollow backlink to the original blog post. This means that if five people are reblogging your post...and five friends of each also share your post...you've received 30 backlinks for your blog post. If you include the link to a different site within your initial post...that site will also receive 30 backlinks, too!

3. Make Use of Hashtags

Contrary to Facebook and Twitter, users on Tumblr actually utilize hashtags for searching for new content. Therefore, even if you've no followers at all If you begin with popular hashtags, your posts will receive repeated reblogs within a matter of minutes. Any content you publish will last longer when it's linked to an ongoing hashtag.

4. Create Shareable Content

Be sure that the content you share on Tumblr encourages sharing by making it humorous or informative and by incorporating an attractive image such as a meme or an animated GIF. Most of the time people are using Tumblr to create microblogging sites therefore longer posts aren't as popular as shorter, image-based posts. However, longer content can be published and is just as popular. Consider what your target readers would like to share, then craft your content according to the mold.

5. Concentrate on Tags Instead of Keywords

Search engines utilize keywords to find websites that match your search, and Tumblr uses the tags that are selected by bloggers. In your blog posts, you don't have to concentrate as much on incorporating keywords as you would normally in order to get visitors from search engines. If you want to direct users to your site when they search for its subject using Tumblr, you can simply tag each post with 10 tags to describe it and categorize it.

6. Don't Forget to Network

Like every other popular social media platform Tumblr is an online community. Connect with other Tumblr users. Share and like their posts. You can expand your social network by inviting your friends and your friends on other social media platforms. The more people you're linked to, the greater your audience will be.