Complementary and Alternative Medicine Market Set for Robust Growth, Valued at USD 135.14 Billion in 2023

Written by healthcare  »  Updated on: March 28th, 2025

Complementary and Alternative Medicine Market Set for Robust Growth, Valued at USD 135.14 Billion in 2023

Complementary and Alternative Medicine Market Overview

International Alternative and Complementary Medicine The market was estimated to be worth USD 135.14 billion in 2023, and revenue is projected to increase 17.9% between 2024 and 2030, reaching over USD 362.96 billion.

Complementary and Alternative Medicine Market Scope and Methodology:

The Complementary and Alternative Medicine market research provides comprehensive information on significant aspects, including those that are expected to drive the industry's growth and upcoming challenges. The competitive environment of the industry, the products marketed by well-known companies, and the investment potential in the Complementary and Alternative Medicine market will all be thoroughly understood by stakeholders. The study covers both the qualitative and quantitative components of the sector. A comprehensive examination of the competition for the Complementary and Alternative Medicine Market is included in the scope of the MMR report.

The report offers a number of new requirements, each with a thorough justification. The Complementary and Alternative Medicine Market was created by consulting both primary and secondary sources of information, including government documents, websites, annual reports, and the opinions of other professionals and academics.

Complementary and Alternative Medicine Market Regional Insights

This study includes a comprehensive analysis of all pertinent data, including market size, growth rate, and import and export by region. The research's geographic analysis makes it possible to comprehend the Complementary and Alternative Medicine market situations in various nations. The Complementary and Alternative Medicine market is made up of the markets in North America, Europe, Asia Pacific, Latin America, Africa, and the Middle East.

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Complementary and Alternative Medicine Market Segmentation

By Intervention

Traditional Alternative Medicine/Botanicals

Mind Healing

Body Healing

External Energy

Body healing: Massage promotes relaxation by using your body's pressure points and nerve endings. There are numerous forms of massage, including reflexology, Heller work, and shiatsu. People in the working sector most frequently seek massage treatment because it lowers stress and anxiety, elevates mood, promotes relaxation, and controls pain. Following surgery, massage promotes wound healing and may reduce or eliminate scarring. Additionally, foot massage helps with pain, nausea, and relaxation. The market for complementary and alternative medicine is predicted to develop at a compound annual growth rate (CAGR) of 9%.

By Product

Vitamins

Minerals

Herbal products

others

By Diseases

Cancer

Diabetes

Chronic pain

Coronary artery disease

Others

Over the course of the projection period, the cancer segment is anticipated to expand at a CAGR of 8.1%. The use of complementary and alternative medicine by cancer patients has been steadily increasing for decades. Complementary and alternative medicine is used by 16% of cancer patients in the UK. The number is similar to the 13% reported in the US for the use of complementary and alternative medicine. On the other hand, 29% of 127 cancer patients surveyed in the UK reported using complementary and alternative therapy in some capacity.

By Distribution Channel

Direct Sales

E-sales

Distance Correspondence

Other

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Complementary and Alternative Medicine Market Key Players

1. Pure Encapsulations, Inc.(US)

2. Nordic Naturals(US)

3. Unity Woods Yoga Center(US)

4. Quantum Touch(US)

5. Geriatric & Medical Companies, Inc.,(US)

6. Herb Pharm(US)

7. Helio USA Inc.(US)

8. Merck Sharp & Dohme Corporation(US)

9. UAS Laboratories.(US)

10. The Healing Company (New Zealand)

11. Nature’s Bounty(UK)

12. First Natural Brands Ltd.(UK)

13. Herbal Hills(India)

14. Sheng Chang Pharmaceutical Company (Taiwan)

15. Ramamani Iyengar Memorial Yoga Institute (Maharashtra, India)

16. Ayush Ayurvedic Pte. Ltd.(Singapore)

17. Columbia Nutritional LLC (Washington, United States)

18. Yoga Tree Studios, Inc. (Toronto, Ontario, Canada)

19. ALCES LLP, (London, United Kingdom)

20. Amrita Ayurveda and Yoga, (Kerala, India)

21. NatureKue, (Singapore)

22. Body and Soul Yoga Club, (Brussels, Belgium)

23. Bikram Yoga, (California, United States)

24. LKK Health Products Group Limited (Hong Kong, China)

Key questions answered in the Complementary and Alternative Medicine Market are:

What is Complementary and Alternative Medicine ?

What was the Complementary and Alternative Medicine market size in 2023?

What is the growth rate of the Complementary and Alternative Medicine Market?

Which are the factors expected to drive the Complementary and Alternative Medicine market growth?

What is the CAGR at which the Complementary and Alternative Medicine market will grow during the forecast period?

What are the different segments of the Complementary and Alternative Medicine Market?

Which is the fastest growing region in the Complementary and Alternative Medicine market?

What growth strategies are the players considering to increase their presence in Complementary and Alternative Medicine ?

What are the upcoming opportunities and trends for the Complementary and Alternative Medicine Market?

What are the recent industry trends that can be implemented to generate additional revenue streams for the Complementary and Alternative Medicine Market?

Who are the leading companies and what are their portfolios in Complementary and Alternative Medicine Market?

What segments are covered in the Complementary and Alternative Medicine Market?

Who are the key players in the Complementary and Alternative Medicine market?

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Key Offerings:

Past Market Size and Competitive Landscape (2018 to 2022)

Past Pricing and price curve by region (2018 to 2022)

Market Size, Share, Size & Forecast by different segment | 2024−2030

Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region

Market Segmentation – A detailed analysis by segment with their sub-segments and Region

Competitive Landscape – Profiles of selected key players by region from a strategic perspective

Competitive landscape – Market Leaders, Market Followers, Regional player

Competitive benchmarking of key players by region

PESTLE Analysis

PORTER’s analysis

Value chain and supply chain analysis

Legal Aspects of Business by Region

Lucrative business opportunities with SWOT analysis

Recommendations

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