Cosmetics ODM Market Size & Share | Key Analysis | Forecast - 2030

Written by Neha Patil  »  Updated on: May 30th, 2024

Cosmetics ODM Market Size & Share | Key Analysis | Forecast - 2030

The cosmetics Original Design Manufacturer (ODM) market is on a trajectory of remarkable growth, poised to reach new heights by 2030. Valued at approximately US$13.2 billion in 2023, recent forecasts project the market to soar to US$19.7 billion by the end of the decade, reflecting a steady Compound Annual Growth Rate (CAGR) of 5.9% between 2023 and 2030. This significant expansion underscores the burgeoning opportunities and promising future for players in the global cosmetics ODM sector.

Key Trends Driving Market Growth

Inclusivity and diversity have emerged as pivotal trends propelling the expansion of the cosmetics ODM market. As societal perceptions of beauty evolve, consumers increasingly seek products that cater to a diverse array of skin types, tones, and cultural preferences. ODMs are collaborating with brands to create inclusive beauty solutions that resonate with a multicultural and international customer base.

Moreover, there is a pronounced surge in demand for transparent and ethical practices within the cosmetics industry. Consumers are prioritizing brands that uphold ethical sourcing, manufacturing processes, and labor practices. ODMs are responding to this demand by emphasizing transparency and ethical standards throughout their operations to gain the trust of socially conscious consumers and brands alike.

Market Dynamics and Growth Determinants

The skincare category emerged as a dominant force in 2023, fueled by growing awareness regarding skin health and the increasing demand for hydration and moisturization solutions. ODM suppliers specializing in skincare products have played a pivotal role in meeting the evolving needs of consumers, particularly in regions with diverse climates.

Additionally, the natural/organic segment is poised to dominate the market, driven by consumers' preference for botanical and herbal-based ingredients. ODMs leveraging natural ingredients in their formulations are well-positioned to capitalize on the growing demand for clean and sustainable beauty products.

Challenges and Opportunities

Despite the promising growth prospects, the cosmetics ODM market faces challenges, particularly in navigating stringent regulatory compliance and safeguarding intellectual property (IP). However, with innovation in formulations, ingredients, and customization capabilities, ODMs can capitalize on emerging opportunities and overcome these obstacles.

The rise of indie beauty brands presents a significant opportunity for ODMs to foster partnerships and cater to niche markets with tailored solutions. By offering flexible manufacturing capabilities and accommodating smaller production runs, ODMs can meet the unique needs of independent beauty businesses and drive mutual growth.

Regional Insights

North America continues to lead the market, driven by a strong demand for customized cosmetic solutions and a culture of innovation. Meanwhile, Asia Pacific is experiencing rapid growth, fueled by its robust manufacturing infrastructure and emphasis on innovation in cosmetic formulas and production techniques.

Future Outlook

The cosmetics ODM market is poised for exponential growth, driven by increasing demand for customization, innovation in formulations, and the rise of indie beauty brands. ODMs that prioritize transparency, ethical practices, and sustainability will be at the forefront of this dynamic industry, shaping the future of beauty.

About Fairfield Market Research

Fairfield Market Research is a leading market intelligence firm providing in-depth analysis and insights into various industries, including the cosmetics ODM market. With a focus on delivering accurate, actionable data, Fairfield Market Research empowers businesses to make informed decisions and seize growth opportunities in a rapidly evolving marketplace.

Global Cosmetics ODM Market is Segmented as Below:

By Product Type:

Skin Care

Hair Care


Body Care

By Nature Type:



By End Use:

Prestige Brands

Private Labels

Mass Brands

Indie Brands

By Geographic Coverage:

North America 










Rest of Europe 

Asia Pacific 



South Korea


Southeast Asia

Rest of Asia Pacific 

Latin America 




Rest of Latin America 

Middle East & Africa 


South Africa



Rest of Middle East & Africa View Market Insights :

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