As many see blogging as a lucrative source of income, more and more aspiring bloggers are getting added everyday, to this already crowded space. Apart from setting up a website and finding a good hosting platform, the demands of these bloggers are ever growing. Having an appealing Wordpress theme, creating plagiarism free content, running grammar checks, improving SEO ranking, securing the site, etc. the list of requirements to make a blog visible can go on. Today, there are hundreds of tools and plug-ins available in the market to meet every need of a blogger.
Having so many options in the market means, that a product has to be promoted better than its competitors. The potential customers too, make buying decisions based on good reviews from those who have already used the product. In order to earn a few quick bucks, bloggers can mislead their followers through paid reviews, affiliate programmes etc. This is where bloggers are required to share unbiased, honest and factual product reviews.