Medical Aesthetics Market Scope: Integration of AI and AR in Treatment Planning

Written by sachi » Updated on: May 15th, 2025

The global medical aesthetics market is experiencing significant growth, driven by increasing demand for minimally invasive cosmetic procedures, technological advancements, and rising awareness about aesthetic treatments.

In 2023, the global medical aesthetics market size was valued at USD 22.84 billion. It is expected to expand from USD 25.48 billion in 2024 to USD 67.89 billion by 2032, registering a compound annual growth rate (CAGR) of 13.0% over the forecast period.

Top Companies in the Market

Sisram Medical Ltd (Israel)

Merz Pharma (Germany)

Apyx Medical (U.S.)

AbbVie Inc. (U.S.)

El.En. S.p.A. (Italy)

Johnson & Johnson Services, Inc. (MENTOR) (U.S.)

Candela Medical (U.S.)

Cutera (U.S.)

Bausch Health Companies Inc. (Canada)

Sientra, Inc. (U.S.)

Key Industry Development

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Market Drivers & Restraints

Drivers

Rising Demand for Minimally Invasive Procedures: The increasing preference for non-invasive treatments like botulinum toxin injections and dermal fillers is propelling market growth.

Technological Advancements: Innovations in aesthetic devices, including energy-based and non-energy-based technologies, are enhancing treatment outcomes and patient satisfaction.

Growing Awareness and Acceptance: Increased awareness about aesthetic procedures and their benefits is leading to higher adoption rates across various demographics.

Restraints

High Cost of Procedures: The expense associated with advanced aesthetic treatments can be a barrier for some individuals, limiting market expansion.

Regulatory Challenges: Stringent regulations and approval processes for new devices and treatments can hinder market growth.

Market Report Coverage

The comprehensive report by Fortune Business Insights covers various aspects of the medical aesthetics market, including market size, growth trends, competitive landscape, and regional insights. It provides detailed analysis of different product types, applications, and end-user segments, offering valuable information for stakeholders.

Market Competitive Landscape

The market is characterized by the presence of several key players focusing on strategic initiatives such as mergers, acquisitions, partnerships, and product launches to strengthen their market position. For instance, in December 2021, Allergan Aesthetics, a division of AbbVie Inc., acquired Soliton, Inc., to expand its body contouring portfolio.

Market Segments

By Type

Non-Energy-Based Devices: This segment is expected to lead the market during the forecast period, driven by the increasing demand for procedures like dermal fillers and botulinum toxin injections.

Energy-Based Devices: Includes laser-based, light-based, ultrasound, and radiofrequency devices used for various aesthetic treatments.

By Application

Skin Resurfacing & Tightening: The largest segment in 2023, attributed to the growing demand for treatments addressing wrinkles, fine lines, and skin laxity.

Body Contouring and Cellulite Reduction

Hair and Tattoo Removal

Breast Augmentation

Others

Explore the full research report with detailed insights and TOC:https://www.fortunebusinessinsights.com/industry-reports/medical-aesthetics-market-100631

Medical Aesthetics Market Dynamics:

Rise of Direct-to-Consumer (DTC) Aesthetics Products and Services: The emergence of DTC companies offering online consultations and in-home aesthetic services could disrupt traditional models and create new market dynamics.
Regulatory Landscape and Importance of Qualified Providers: Strict adherence to regulations and ensuring treatments are performed by qualified medical professionals is crucial for patient safety and market stability.
Growing Focus on Ethical Practices and Sustainability: Emphasis on ethical marketing, responsible advertising, and the use of eco-friendly materials and practices is gaining traction within the medical aesthetics industry.
Integration with Artificial Intelligence (AI) and Digital Tools: Potential for AI-powered consultations, personalized treatment recommendations, and virtual reality simulations could transform the aesthetics experience.
Importance of Long-Term Results and Post-Treatment Care: The market may see a shift towards a more holistic approach, with a focus on long-term aesthetics goals and comprehensive post-treatment care plans.

Market Regional Insights

The region's growth is attributed to the increasing popularity of cosmetic procedures and the presence of key market players.

North America

Europe

Asia-Pacific

Latin America

Middle East & Africa

Future Market Scope

The medical aesthetics market is poised for continued growth, with opportunities arising from the integration of digital technologies, expansion into emerging markets, and the development of innovative aesthetic products. Addressing cost barriers and increasing awareness about aesthetic treatments in developing regions will be crucial for sustained market expansion.

Frequently Asked Questions (FAQ’s)

What is the market size of Medical Aesthetics Market?

What factors are driving Medical Aesthetics Market growth in North America?

Who are the major players in the Medical Aesthetics Market?

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