A Techie, Blogger & Entrepreneur by heart. Rahul Gupta is founder of IndiBlogHub.com platform and build multiple streams of income via Blogging.
Written by Rahul Gupta » Updated on: July 06th, 2025
Learn about the importance of incorporating videos on your website to enhance user engagement, improve SEO, and boost conversions. Discover the top reasons why your website needs videos and how they can help your business grow.
Written content is supremely important, but videos, images, GIFs, and other visual content are slowly becoming more popular with audiences. The saying “a picture is worth a thousand words” makes a whole lot of sense when viewed through this lens. SEO and digital marketing experts have slowly begun to leverage the power of high-quality videos. By the end of 2021, video content will account for 82% of all web traffic.
Ever since the advent of social media platforms like Facebook and Instagram, video marketing has evolved by leaps and bounds. In fact, Facebook gets over 8 billion video views daily - which is a truly staggering number. 80% of digital marketers active on social media sites have said that using videos has increased their sales numbers considerably.
One can say that website traffic is the lifeblood of any online business. Apart from paid traffic generated through ads, websites also need to come up with a healthy stream of organic traffic. The most reliable way to do so is to invest in a holistic and robust SEO and digital marketing strategy. Higher organic traffic will lead to increased sales and higher income streams.
Here are 5 reasons why videos help in increasing web traffic and conversion rates.
A great way to introduce customers to new products and services is to create a short and appealing promotional video. Making a video with a video editor is very easy - and you can create an impressive video in a jiffy. 54% of customers want brands to come up with exclusive promotional and educational video content.
Brands have also started to provide screencasts, which can be looked at as “video FAQs”. Make a video that teaches customers to solve some of the common problems they may face with your product/service. This streamlines the customer service experience and reduces the load that the department has to deal with.
Video ads have a CTR that is 3 times higher than normal ads. Video ad campaigns have an average viewing rate of 50% - which is significantly higher than normal ad campaigns. Upload the videos to social media platforms and embed the links on your platform. This will lead to a sharp increase in traffic.
Proper SEO is the key to higher traffic and better conversion stats. You need to do proper keyword research if you want your videos to be discoverable. Make use of high-quality SEO tools to isolate keywords that are specific to your niche. There are various online tools that you can use for this.
This has been a complete guide to help you understand why videos are so important today, especially if you want to increase web traffic and conversion rates. Videos invoke an emotional response in your audience. Researchers have discovered that music and video effects can nudge the users and invoke a specific emotion in them. Ad campaigns with emotional content perform better than ad campaigns without any emotional content.
Over the next few years, video consumption will slowly increase and reach uncharted levels. As a business owner, you need to leverage this fact and optimize your website and social media profiles with nice videos. This will help you to reach out and connect with a large audience while receiving excellent ROI for all your digital marketing campaigns and efforts.
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