Top 5 Common Graphic Design Mistakes to Avoid

When working on a new design, there are many things to take into consideration. Quality, professional designs increase brand awareness and trust.

However, mistakes and poor decisions made during the design process may undermine a company's image and credibility, and damage their brand.

Certain design tendencies can make a design appear unprofessional, even though there is no one right solution. Here are 5 graphic design mistakes graphic designers make and how to avoid them.

Avoid These Common Graphic Design Mistakes:

1. Typography and Kerning

Typography is an important element in making your design accessible and readable. Use it to highlight the most important details. It is best to use bold fonts and heavier headings to guide your viewer.

Use the font that has been chosen for your brand. Limit your font usage to two fonts if you do not have a logo font. A large number of fonts may distract viewers and dilute your message.

Make sure the font is readable. Although decorative fonts may look good, they can be difficult to read. Select something simple.

Pay attention to the kerning. Some phrases can be misread by the viewer if the spacing between the letters is not correctly adjusted. You can be punished for not paying attention to the kerning.

2. Brand Consistency

Consistently apply your brand to your entire design. It will help to build brand recognition. Consistency is key when it comes to colours, fonts and images. You can use your brand guidelines to create your design. Contact us if you do not have brand guidelines.

Select the right mood and tone to suit your design. You can then make the appropriate design choices if you know who your target audience is. Remember the message's purpose. You can then choose the right font, colour scheme, and graphics.

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3. Layout and Multiplatform compatibility

Consider how you will present your design. You may be tempted to fill every space possible with information. Spaces can add elegance and clarity and also help you to emphasize certain design elements. This will make your message more noticeable. Overloading the viewer with information is a bad idea.

It is essential to ensure that your design works on all devices, including desktops, laptops, tablets and smartphones when designing for online usage. On social media.

You'll need to ensure that the designs are compatible with different platforms. Colour profiles are important. You may have noticed that when you printed out something, it didn't look like what it did on screen.

You are converting an RGB colour profile for use on screens to a CMYK colour profile (for only use in print). Always use either RGB or CMYK when designing documents for print or online.

4. Stock Images and Effects

You should spend some time searching for the best images. Stock photos are very popular. Cliched stock images will not make your design as impressive. You can find many websites that offer free stock images. A paid subscription will give you a greater variety of images.

Avoid overusing special effects. Gradients and drop shadows may have been cool and modern in the 90s, but they can look outdated and unprofessional now. Be aware of the latest design effects to avoid your designs appearing outdated.

5. Design Trends

The latest trends are important to keep up with. It's important to be innovative and diverse when it comes to colour, typography and illustration concepts. When creating content for online or print, keep up with the latest design trends.

It is worth adapting some of these styles to your marketing and designs to look on-trend, fresh and modern.