United States Popcorn Market Size, Growth, Trends, Outlook, & Research Report 2024-2032

The latest report by IMARC Group, titled “United States Popcorn Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032“, offers a comprehensive analysis of the industry, which comprises insights into the United States popcorn market report. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The United States popcorn market size is projected to exhibit a growth rate (CAGR) of 5.13% during 2024-2032.

United States Popcorn Market Overview:

Popcorn is a type of maize or corn kernel that expands and puffs up when heated. The transformation occurs when the water inside the kernel heats up and turns to steam, creating internal pressure. This process causes the kernel to explode and turn inside out, resulting in the fluffy, white snack that is widely enjoyed.

It has since become a popular snack around the globe, particularly in movie theaters and at home, as a convenient and relatively healthy option, especially when prepared with minimal butter and salt. Popcorn is unique among corn varieties due to its hard outer shell and dense, starchy interior, which allows it to pop. It is a whole grain, providing a good source of fiber and antioxidants, which contribute to overall health.

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United States Popcorn Market Trends:

The United States market is primarily driven by the rising demand for healthier snack options. Popcorn, being a whole grain snack low in calories and high in fiber, aligns with the increasing health consciousness among consumers. This health trend, coupled with the versatility of popcorn in terms of flavors and forms, caters to a wide range of taste preferences and convenience needs. Another driver is the influence of media and entertainment on snack consumption. The association of popcorn with movie watching, both at home and in theaters, continues to support its popularity. With the rise in streaming services and home entertainment, especially highlighted during recent stay-at-home periods, there has been a noticeable uptick in popcorn consumption.

This trend is supported by innovations in packaging and flavors, making popcorn a preferred snack choice for various occasions. The market is also witnessing growth due to advancements in the supply chain and retailing strategies. The availability of popcorn through diverse retail channels, including online platforms, has enhanced its accessibility to consumers. Brands are leveraging e-commerce and social media to connect with customers, offering personalized experiences and engaging marketing campaigns.

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United States Popcorn Market Segmentation:

Type Insights:

• Microwave Popcorn
• Ready-To-Eat (RTE) Popcorn

Distribution Channel Insights:

• On-Trade
• Off-Trade

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Channel
• Others

End Consumer Insights:

• Households
• Commercial

Regional Insights: 

• Northeast 
• Midwest 
• South 
• West 

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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