Which Option Is Better Rental or Buying Trade Show Booth?

Choosing your exhibition stand is an important decision you have to make. The right exhibition booth works as a cornerstone for your exhibition show performance. It enhances your brand visibility, lead-generation efforts, and overall presence at the venue. However, there is no set way of choosing your stand. You have multifarious options and the right choice depends on your brand requirements, investment potential, and overall vision. Mainly, you need to decide whether you should go for rental exhibits or buy a trade show booth. Each one has its advantages and in this blog, we will look at the advantages of each option. Proceed to read the subsequent sections to learn more about rental booths and ownership booths.

Consider Your Brand Needs and Economical Situation Before Making a Choice

You must carefully consider your brand requirements and future goals before making your choice. For example, if you are rebranding, your focus must be on brand activation and recognition. In that case, you must invest in elegant trade show booth design and displays that ensure comprehensive visibility. Your exhibition stand must be economically viable and must make sense to your business’ marketing plans. If you are a new exhibitor, renting a display might seem like a better alternative, but you must consider the returns it will generate. Ownership booths initially cost more but they become more valuable since you can use them in multiple exhibitions. Thus, you must consider your marketing plans whether you are participating in one exhibit or multiple exhibits.

Once you are confident about your requirements and goals, you can move on to know the options you have. Figure out whether the rental or ownership booth is more viable for you from the sections given below.

Advantages of Exhibition Booth Rentals

Booth rentals are a great solution for first-time exhibitors who are looking for a cost-effective booth solution to get leads and activate their brands. In rentals, first-time exhibitors don’t have to bear any maintenance and repair costs. Thus, it works as a quick solution with minimum overall capital expense. Let us look at a few more advantages of booth rentals-

Gives You a Temporary Solution Until You Are Sure of the Brand Identity

New exhibitors are seldom confident about the branding strategies and identity they want to create. So, they prefer to experiment with what they have, and for them, rentals work as a suitable option. Since rentals are only a one-time deal, you can easily undergo a rebranding transition in future exhibitions.

Flexible for Multiple Exhibition Events

Renting keeps you flexible to attend multiple events at the same time. If you are on a tight budget, you would not prefer to purchase two full booths for two separate locations. You can go for rentals at local pricing to fulfill your participation at separate events with minimum logistic costs and hassle. Thus, it is also a suitable option for established businesses who want to scale up their presence at multiple locations.

Experiment with Different Floor Plans

If you are frequently changing your exhibit spaces, then having rentals works best. Since there are rentals available for every space size, you can be flexible with different locations without worrying about accommodating your booth. For example, with rentals, you can experiment with 10X20 or 40X40 space and check whether the available space is good enough for your marketing plans and product portfolio. This will give you a better idea of the ideal floor space and booth size you need.

Easy to Meet Rules and Regulations

In certain venues, there are certain safety and height regulations that you have to meet. Now, since you don’t own a booth, you don’t have to worry about these restrictions. You can know about these regulations and then find the booth that best meet the criteria and your needs.

Now, let us see the advantages of an ownership exhibition stands and see how it is also a good option.

Advantages of Ownership Exhibits

Businesses that have a set brand identity and want total control over every detail of their booth go for ownership exhibits. Furthermore, ownership booths also come with great customization options that enable exhibitors to get the solution that they want. Let us find out a few more advantages of purchasing a booth.

Cost-effective in the Longer Run

If your branding goals require participation in multiple exhibitions throughout the year, then proceeding with rental options every time is impractical. In fact, your total expenditure will be more than booth ownership. Purchasing a booth requires a one-time investment, but you can reuse the booth for decades. Additionally, you don’t have to go through the hassle of finding a new supplier every time you need a booth. Moreover, reliable booth builders also offer warehousing options to ensure that the exhibition booth retains its quality over time.

Helps in Creating a Consistent Brand Image

To maximize brand recall, consistent brand image is extremely important. If you own a booth, you can personalize it using your brand elements. Furthermore, you can add features and tweak changes as and when you require.

Custom Booth

Some exhibitors have specific requirements that none of the off-the-shelf solutions can meet. Thus, they go for custom solutions to add features and design elements that meet their objectives and maximize their appeal. With custom booths, you can get adequate durability, versatility, flexibility, and space maximization features. They power exhibitors to distinguish themselves from the crowd of vying exhibitors and make a statement that transforms their image in the industry.

Conclusion

There are many options and factors to consider when choosing your exhibit stand. However, you must analyze your budget and brand needs and choose the most viable option. Apart from price points and specific brand needs, you must also consider the size and exhibit design you require. Get innovative trade show booth design from reliable booth builders and create a distinctive image at the exhibition show. Carefully select your booth builder and choose the one with good experience and portfolio.