Modify Your Sale Page For Instagram Stories

These objections can also help you modify your sales page. If you see the same objections over and over again, you can add an FAQ section. You could even modify the way you describe your product to begin responding to the objection within the sales copy. But you can't find out what's holding people back unless you ask.

You can also capture those conversations in your DMs and repost them to your stories. Make sure to hide the person's name, profile photo, and any personal information. But there's value in reposting these conversations because no matter how much our audience loves us, most people aren't going to message us. If there's one DM person who wants to group their prompts for the rest of the week, then there are probably 20 other people having the same problem and just not messaging.

By republishing those conversations, you can respond to these objections in a more public setting. It also acts as social proof that other people are in the same boat. At the end of that batch processing/prompt example, they'll say, "Oh, I didn't know there was a quick file. That makes it easy to group my Instagram stories. “I’m going to join now.” That conversation is worth even more because it shows people that others share their concerns and then get out of it and join Project Storyline.

Before the Internet, we would go to a store and talk to a human being to get advice and important information before making a major purchase. People nowadays are used to not talking to humans when they buy things on Amazon. However, when they buy something educational, complex or expensive, they still want to talk to someone.

Instagram Feed Posts Plus Instagram Stories

Alex free of cost likes to keep his service as a place where people can see every sales message he wants them to receive during his launch period. Especially during the sales slump mid-launch, she has a webinar to get people's attention again. If you have a big event, like a webinar, include it in the feed and share it with your stories so that people looking for information or trying to find out what's happening always know that they can find out simply by visiting your service. The stories are more about appearing consistently, really trying to drive home the fact that people should join together.

By sharing the feed post to the story, please understand that not everyone has this option. When you view the followers' Instagram feed post, select it to see the square tile. Next, select the paper airplane icon at the bottom left of the image and a bunch of options will appear. If you have the option at the top, it will say, "Add to story." Then you can add it to your story and that's it. If you don't see that option, unfortunately, you'll have to capture it and share it. It's not that exciting.

The best thing about sharing the feed post to your story is that once you go to your story if you tap on the image itself, you toggle between two views. The first view is just the photo with your username below it.

The second view adds a small white border and you can see part of the subtitle. It's a little more attractive. Alex usually changes it to where it looks like he's actually taking a snippet of the subtitle and then puts a little arrow that says "new post." You could add a little comment about why they should go and check it out.

Plus, it's clickable. From your stories, you can click on it and then read the rest of the caption. Most people don't know you can do that, but you can tell them to do it. Alex uses a little GIF. If you tap on the stickers in your stories and search through GIFs, you can search for “tap here” and open options that say “tap here.” Just drag and drop it onto the image itself and that will make people go and see it.

When Alex is launching a service, he often publishes more than 20 stories a day. On his most recent release, he tried to tone it down. She decided to post less and post only the essentials. She found that it works best for her to post throughout the day very frequently, so she appears in people's feeds and they are reminded of what's happening. He recommends appearing in your stories a lot during the launch and appearing in your feed, maybe once a day or two.

Expand your reach and celebrate conversions

You need to create a story-worthy thank-you page. Once someone buys from you online, they are sent to a thank you page. Make sure your thank you page is visually appealing. Then actively ask customers to repost it and celebrate their new purchase in their own story. Include your username so they can tag you.

Use this strategically to make sure the person's friends see this post in your stories. They might want to go see it. Play something exciting. Alex has his thank you page set up, so when someone lands on the page, a confetti animation appears. You can also have a thank you video there.

Stu McLaren has a thank you video for his show Tribe where he says: “Hi, you just joined Tribe. Thank you so much." Then everyone in the back of her office turns to face the camera and throws confetti and balloons to congratulate and welcome the new member. Try to have fun and do it in a way that is representative of your brand. It's a really important touchpoint to use if it's something people feel is worth sharing in their story. Encourage them to do it. You can even incentivize him by offering a gift to a random user who shared his story page.

Be sure to publicly celebrate your customers as they begin to join as well. This is important for two reasons. Of course, you want your new customers to feel special and appreciated. And it acts as a very good source of social proof that visually shows your entire audience that people are buying your product.

Project Storyline

For every 50 members who join Project Storyline, Alex captures that person's Instagram followers and account and reposts it to their stories with confetti GIFs and the message: "Congratulations, Person X! You are our 50th new member of Project Storyline! They then republish it in their own stories, which Project Storyline presents to its entire audience. They often respond too and express how excited they are to have joined. Alex then takes screenshots of that response and reposts it to his stories for more social proof.

She also writes the name of each person who joins Project Storyline on a sticky note and puts it on the wall behind her. As the pitch gets deeper and deeper, that sticky note design gets bigger and bigger. It works as a visual cue for everyone around the people they join every day. Shout out: “If you haven't joined yet, you're missing out. What's going on? What's stopping you?"

It's also a fun way for Alex to show people that he appreciates every customer who signs up. When Alex used to sell only 50 Storylines of the project, he welcomed each person individually. He filmed himself writing each name and posting it on the wall. The idea is to find a way to recognize and welcome each person. He makes people feel special.