How to Find the Right Charity PPC Company for Your Needs

In recent years, digital ads have made it much easier to raise awareness and invite donations and volunteers. The only challenge is getting your ads noticed by people who care about it as much as you do.

Finding the right audiences to target is one process, and creating ads is another. It gets tiring, and you need someone who not only supports your mission but also knows how to turn mere ad campaigns into meaningful donations with a robust strategy. In this blog, we'll cover how you can find the right Charity PPC Company that fits your needs. 

But first, let's uncover...

How does advertising benefit Charities? 

You've heard that it's good to have an advertising strategy, and every other non-profit organization is doing it. But how, exactly?

Advertising helps charities spread the word about their cause and connect with the intended audiences. The more you get the word going, the more volunteers you will get. It also builds credibility, which is an important factor if you wish to invite in donations. 

Moreover, donor groups are now more cautious than ever. Charities need to present themselves as reliable and establish themselves first before they start fundraising. 

A Charity PPC Company Can Help

If you're not a seasoned advertiser or would like to outsource your advertising to professionals, PPC agencies can be of great help. A charity PPC company can offer services like:

• Market and Competitor Research 
• Strategy Development 
• Ad Creation- visuals and ad copy
• Ad Account Setup
• Bidding Optimization
• Budget Management 
• Regular KPI Analysis 
• Performance Reporting

Finding the Perfect Charity PPC Company

While it's a good idea to let the professionals do the job, choosing the right charity PPC company is not an easy task. One that respects the cause you work for has an idea of how charity ads work, and molds just perfectly into your budget- there's a lot to work with. Let's unveil the steps one by one. 

1) Write down your goals and needs 

Before we sit down to find an agency that fits our needs, it's important to know what those needs are. What is the primary goal for which you're running charity adverts? Is it to raise funds? Or to spread awareness about a local donation camp? What kind of ad formats are you going to use?

Often, there can be clashes between the company and the clients. For instance, when the goal is to get volunteers, the agency is focusing on awareness instead. This can either be a result of miscommunication or a lack of effort on the part of the charity PPC company. 

Therefore, it's important to make a clear list of-

• Immediate goals that you wish to achieve promptly 
• Short-term goals that you want to achieve within a few months 
• Long-term goals that you see yourself working for in the future 

Keep in mind that your goals should be quantifiable and realistic for any company to help you achieve them. 

2) Think over your budget 

As a charity organization, you would probably want to set aside most of your budget for the betterment of the people. So, it's best to consider all of that before quoting an advertising budget. 

Run an internal audit to check how you have used your resources in previous advertising campaigns. Keep in mind all the wasteful costs you would want to remove and opportunities you see yourself investing in. Think about whether you can afford a flexible budget. And if you're completely new to advertising, start from the bare minimum and slowly move up while optimizing. 

Remember that your budget is the most important factor, and it's important to find an agency that works within it. Check their fee rate- whether they charge a flat fee, on an hourly rate, or based on performance. With charity ad networks like 7Search PPC, you can start your campaigns with as little as $15 per day.

3) Shortlist reputable companies 

Not all companies you find on the internet are reputable. Some might lack expertise. Others might fall short of experience.

The best way to narrow your search is to look at the reviews and testimonials the companies have, both on their websites and on third-party review sites. While some reviews can be bad, most should be positive. Plenty of negative reviews are a red flag, and so are all positive reviews. 

Case studies describing the approach the company took for a client's advertising and the results it generated are another way to gauge their work. 

4) Check for Expertise and Experience 

The next thing you want to evaluate is a company's expertise —whether they provide the services you're looking for. So, if you're going to create ads on your own and just need to connect with website publishers, a self-serve ad network like 7Search PPC could do the trick. Remember that randomly clicking buttons to create a PPC campaign is different from actually putting in effort to strategize and generate results. 

Confirm that they also have experience in putting their PPC knowledge to use, especially with non-profit advertising. Advertisement for charity is all about gaining empathy and getting people to care. If you also wish to get your ad creatives done, ensure that the agency has worked with emotional storytelling before. 

5) Analyze what they're offering 

Before you come to a decision, analyze what the charity PPC company is willing to offer. Request them for proposals and quotes or conduct meetings to understand them better.

Here are a few things to keep a close eye on-

Customized Strategy: Check if the agency promises to offer you a customized strategy that is tailored to your requirements, instead of a generic cookie cutter. 

Audience Segmentation: No good agency works without grouping audiences into different segments. Targeting them separately based on demographics, location, and online behavior is a good sign. Make sure your ads are delivered to the right audience. 

Keyword Research: In-depth keyword research is required for bidding to work. From 'charity ads' to 'ad charity', they should know all the terms that a person uses to search. 

Programmatic Advertising: Ensure that your charity PPC company uses an automated process for buying and selling digital ad space. Manual settings often indicate that outdated technologies are being used. 

Data-driven Decision Making: The agency should know how to work with previous data to make further decisions. 

Ongoing Optimization: Constant optimization is vital if you wish to continue increasing your campaigns' ROI. Monitoring and making real-time adjustments also work in their favor. 

Regular Reporting: Ensure that your charity PPC company conducts regular meetings, gives detailed update reports, and is available to solve queries that may arise. 

6) Come to a final decision 

Now that you've done your research, it's time to make a decision. Evaluate all the shortlisted agencies and make a note of how they fit your criteria. Sort out the factors that are most important to you and classify the companies based on that. You can even allot points and go for the one that receives the highest points. 

Remember to entrust your advertising with an agency that's transparent with its clients and doesn't hesitate to mention bad results. The agency should always be open to suggestions and good at receiving feedback. 

How 7Search PPC Fits into the Equation

As one of the most versatile ad networks, 7Search PPC works to ensure the overall success of your charity by publishing robust ad campaigns. We help advertisers connect with publishers of high-traffic websites from all over the world. 

With multiple price models and six ad formats, you can create ads that stand out. The targeting options allow you to focus only on interested audiences, and the dashboard gives you a detailed look into the analytics. Register with our self-serve ad network now, and for any further queries, we're just a call away. 

Conclusion 

In the end, it all comes down to finding a charity PPC company that you can trust in the long run. Switching from one to another is not just a waste of resources but can also lead to frustrations. Such disruptions can shake up your campaign, making them lose their effect. 

Find an agency that knows what it's doing to grow your campaigns and ensure proper returns. Make your decision only after you've determined that your requirements match what the PPC company is offering. Being compatible with your agency can get you better results than what you initially expected. 

Frequently Asked Questions (FAQs)

How can I know if it's time to switch from my current agency?

Ans. If your current agency is unable to deliver the results you expected or stops being transparent, it might be a sign that you should switch agencies. 

What are some important characteristics of a great agency?

Ans. Great agencies make data-based decisions, form strategic plans and partnerships, know local search, and focus on the correct PPC channels. They should also know what a user's experience looks like down the marketing funnel. 

How much does a charity PPC company cost?

Ans. There is no straight answer to this question. The agency cost depends on the size of the company, the scope of your project, the services you require, and the advertising plans they provide. But keep in mind that cheaper is not always better. Getting maximized returns, even if it means spending a little more, is what you should focus on. 

How can a PPC agency carry out charity ad campaigns?

Ans. Charity ad campaigns always play out a little differently. You need to pick either a specialized charity PPC company or one with some experience working with non-profits.

Can I create campaigns on my own?

Ans. Yes, you definitely can! A self-serve ad network like 7Search PPC enables you to create targeted campaigns and check analytics on your own. The best part is that we're available 24*7 to help you out with any queries.